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Why Now Is the Time to Invest in LaundroLab

There is no better time to franchise with the ‘Ritz Carlton’ of laundromats.

By Victoria CampisiStaff Writer
SPONSORED 7:07AM 08/24/22

LaundroLab, the rapidly expanding new-age laundromat franchise with a luxurious spin, has effectively disrupted the industry and emerged as a leader in a $5 billion market.

“I think we’re at the ground floor of something big,” said president and co-founder Dan D'Aquisto. “There’s no dominant player in our space, and we’ve had some early traction. A lot of people look back on wanting to get into models earlier and sooner.”

LaundoLab is changing the game in what is a traditionally drab industry. Customers enjoy everything they would need to get their clothes cleaned and more, including state-of-the-art equipment, mobile payment options with a loyalty program, kids and adult lounge and free wifi, all without a premium expense. 

Prospective franchisees have a major opportunity to get in on an emerging market. And, with over 500 territories primed for LaundroLab, there’s no better time than the present. In its second quarter, LaundroLab reported 23 store owners and 86 licenses signed in total. Key markets, including Houston, Atlanta, Nashville and Denver, have all sold this year, and market availability is going fast. 

“We’ve been in the industry, raised capital, built an incredible team, investors and board of directors,” said D’Aquisto. “We have a lot of things in place that will allow us to continue to create brand value and equity for our brand partners.”

The company is also building out its executive team and bringing in more resources to support all franchise owners. “We have operations and training teams, building support to answer any and all questions at once,” said D’Aquisto.  “We have built a team who is thinking about how to add value to our network and franchisees every single day.”

Franchisees can also expect an increased emphasis on technology. “We are building proprietary technology for the customer and for our owners,” noted D’Aquisto. “I think that’s going to be a big differentiator for us.”

The LaundroLab business model is one that is geared for low overhead costs, something that “is not going to give a lot of headaches,” according to franchisee Clint Gulley II of Miami. He praised the modern spin that LaundroLab puts into each unit, both aesthetically and through state-of-the-art technology.

Technology is also a major part of the consumer experience. Cutting-edge equipment allows customers to pay with credit cards and through mobile payments in addition to cash and coins. LaundroLab can even send customers a cell phone notification when their laundry is ready.

Additionally, LaundroLab is looking to raise another round of funding from a strategic franchise-specific equity firm to grow and help scale the brand. 

“There is so much open opportunity with what we’re doing,” said D’Aquisto. “Couple our background, experience and model with our success rate, and I think we have a winning recipe here.”

A prospective LaundroLab owner needs $500k liquidity and a $1M minimum net worth. A new LaundroLab store can range anywhere from $1.1M - $1.7M, which includes equipment, buildout, franchise fee, working capital and more. For more information on franchising, visit