Why Own a MOOYAH Burgers, Fries & Shakes?

MOOYAH Burgers, Fries & Shakes is looking for passionate, burger-loving and business-minded people who are hungry for success to join its franchise system. Based in Plano, Texas with 84 global locations across 22 states and five countries, the “better burger” brand has proven to be an industry leader in the fast-casual restaurant space with seriously fun, high-quality food and a concentrated effort on elevated Guest services.

But what makes MOOYAH the right fit? If you’re community-oriented, possess a strong hospitality gene and consider yourself to be a quick-thinking problem solver, here are a few reasons you may want to get in on the fun.

Truly a “Better Burger” Brand

Since its founding in 2007, MOOYAH has been serving its Guests seriously good food — mouth-watering, made-to-order burgers made with never-frozen Certified Angus Beef®, hand-cut french fries from No. 1 Idaho potatoes and real ice cream shakes. But its dedication to quality doesn’t stop with the classics — MOOYAH’s menu has something for everyone. Turkey and vegan burger options along with Lifestyle Burgers like low-fat, Paleo, Keto and gluten-free options ensure that every Guest can enjoy themself Don’t just take our word for it — MOOYAH has been recognized by multiple mainstream and industry publications like Entrepreneur, Franchise Times and Fast Casual as a top restaurant franchise brand to invest in.

New Restaurant Prototype

Alongside a new menu launch in 2020, MOOYAH has also been ramping up its restaurants’ interior design. The new and improved MOOYAH dining experience features updated dining zones and seating arrangements, to-go shelving for pickup orders and third-party delivery, a closed kitchen, digital menu boards and a fresh, new logo. To stand out from the competition, MOOYAH partnered with a renowned design company in Madrid, Livit, to optimize its modernized restaurant design and service model. As MOOYAH heads into the future, all of its new restaurant builds will be designed with this premium prototype. To date, 13 locations already feature the brand’s refresh.

“If there was ever a time to join the MOOYAH family, it’s now,” said Tony Darden, MOOYAH Burgers, Fries & Shakes President. “We’re optimizing our restaurant model to support the changing needs of our Guests, and in tandem with a new look, new logo and impactful marketing, we’re prepared to see top-line revenue growth come from this innovative plan.”

Low Upfront Investment for High Revenue

If you’re looking for a sure bet on your investment, it’s burgers. Americans eat approximately 50 billion burgers a year — yes, we said billion, with a “B” — and compared to its competitors, MOOYAH’s initial investment is half the cost — and twice the fun! The cost to own a MOOYAH Burgers, Fries & Shakes franchise begins with a $40,000 franchise fee and an investment range of $403,750–$638,100 with an average unit sales of the top quartile of $1,265,831.*

Top-Notch Support from the MOO Crew in Plano, Texas

MOOYAH’s elite leadership team is stacked with over 150 years of combined experience. Led by Darden, MOOYAH’s team offers its Franchise Owners support every step of the way, from initial training and construction to marketing and ongoing operations. MOOYAH invites all of its prospective Franchise Owners to visit its Support Center in Plano to meet with the leadership team and learn more about the brand’s organizational Plan to Win. “We’re proud of our vision and would like the opportunity to share our passion for MOOYAH with you,” said Darden.

For Susan West, a MOOYAH Franchise Owner from Monrovia, California, her connection to the leadership team runs deep. She says without the strong support she’s felt from the corporate level she might not be as successful as she’s been over the last two years.

“My relationship with corporate is on a personal level,” said West. “We’re a family and they really help us.”

The startup costs for a MOOYAH Burgers, Fries & Shakes location range from $403,750–$638,100 with a franchise fee of $40,000. To learn more about franchising with MOOYAH, click here.

*See MOOYAH’s Franchise Disclosure Document for more details.