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The fast-growing dog grooming franchise sets itself apart for both pet owners and franchise owners with its boutique customer experience, recurring revenue model and strong franchisee support system.
Pet care is one of the fastest-growing industries in the United States, and grooming is no exception. The U.S. pet grooming market exceeded $2 billion in 2024, while the global market surpassed $6.89 billion — both growing steadily year over year. With nearly 60 million American households owning at least one dog, grooming is no longer a luxury; it’s an essential part of pet care.
That’s exactly where petbar, the boutique dog grooming franchise founded in Dallas by husband-and-wife team Dan and Ashley O’Loughlin, stands out. Designed to be transparent, joyful and easy for both pets and owners, petbar has reimagined grooming into an experience dogs and humans love.
“We are striving to be the Happiest Dog Grooming Place on Earth,” Ashley said. “We want it to be fun for dogs and fun for people.”
Unlike traditional salons with back rooms and stressful all-day drop-offs, petbar locations are bright, open and welcoming. Customers can choose professional grooming or use self-service wash stations stocked with shampoos, fresh towels, dryers and treats.
There’s even a “party room” where pups can hang out before appointments — a reflection of the playful, community-driven culture that sets the brand apart.
“Think of our locations as ‘Disney World for dogs,’” Dan said. “That’s what excites us, and that’s what we try to emulate.”
The model builds loyalty and brings people back with a membership that gives owners steady, recurring revenue.
The petbar franchise model is designed to balance passion with profitability. With low overhead, lean staffing and a strong membership-driven recurring revenue stream, franchisees can scale quickly while keeping operations manageable.
“We currently have two membership options,” Ashley said. “One is one professional bath per month plus unlimited self-wash. The other is three baths a month, plus retail discounts and a discount on grooming.”
In fact, the 2025 Franchise Disclosure Document reported average net sales of $532,827 across franchises. The initial investment to open a petbar boutique ranges from $256,700 to $585,950, depending on size and build-out. To support growth in high-rent markets, petbar now offers smaller-footprint models without compromising the customer experience.
“Everyone loves dogs. Everyone has dogs. Everyone wants to keep them clean,” said Dustin Carlson, a petbar franchisee in Arizona. “We actually believe in what we’re selling. Whether it’s a full groom, a self-wash or a membership for monthly services, it doesn’t feel like we’re nickel-and-diming anyone. That matters.”
petbar doesn’t just look for investors — it seeks partners who truly love dogs. Franchisees come from diverse backgrounds, including corporate, fitness, hospitality and more, but the common thread is a shared commitment to pets.
“We’re all about the dog,” Dan said. “Of course, we care about the human too, but the dog is our true customer.”
The brand also provides comprehensive support, including 40 hours of hands-on and classroom instruction for training and onboarding, operational guidance covering site selection, build-out and milestone-based corporate visits, and marketing support from grand opening campaigns to ongoing local and digital advertising. Additionally, petbar offers technology tools such as proprietary scheduling, membership management and payment systems. This "crawl-walk-run" approach ensures franchisees feel confident at every stage.
Beyond economics, petbar’s culture of care is what wins franchisees over. Customers often become franchise owners, drawn not just to the service but to the people behind the brand.
“We’ve learned over the years what we’re looking for,” Ashley said. “It’s like a marriage — you really have to know what you’re getting into and take time to get to know people.”
That family-first approach is mirrored in the O’Loughlins’ own story. Their children are now involved in the business, and franchisees feel the same sense of belonging.
“At this point in the game and how involved [Dan and Ashley] are in everything, it really has been great for us,” said Brant Michaels, co-owner with Carlson in Arizona. “It’s so cool to be a part of something that you legitimately can feel good about.”
The pet industry is only getting stronger. Millennials and Gen Z, who make up the largest share of pet owners, are spending more than ever on grooming and premium services.
petbar is expanding responsibly, already operating in Texas, Florida and Arizona, with opportunities available across 34 states. For entrepreneurs seeking a business that is recession-resilient, emotionally rewarding and financially compelling, petbar is the ultimate franchise opportunity in the pet space.
“We want to grow as far and as fast as possible, but responsibly,” Dan said. “We’ve seen franchises open too quickly, especially here in Dallas. They’re everywhere, and then they’re gone. That’s not what we want. We’re building something for the long haul.”
Learn more about owning a petbar franchise: https://www.petbarinc.com/franchise/.
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