1851

As consumer expectations for convenience and speed have increased significantly across the QSR and fast casual segments, many franchisors have begun adding new technologies to keep up, whether it be through <a href="https://1851franchise.com/self-service-kiosk-market-to-reach-over-30-billion-2710538">self-ordering kiosks</a>, <a href="https://1851franchise.com/look-up-your-next-meal-may-be-arriving-via-drone-2710797">drone delivery</a> or<a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464"> partnerships with third-party aggregators like GrubHub and UberEats</a>. Unfortunately, these quick innovations create vulnerability, and <a href="https://www.restaurantdive.com/news/62-of-diners-fear-restaurant-data-breaches-report-say/564820/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">consumers are growing concerned, according to a new article on RestaurantDive.&nbsp;</a>According to a <a href="https://blog.sift.com/2019/faster-food-fraud-why-qsrs-cant-slow-down/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">new study from Sift</a>, 62% of restaurant customers are concerned about a data breach. Top consumer worries include lost information, account takeovers and hijacked loyalty rewards points. The study also found that 49% of consumers are most concerned about their credit card data being stolen.Customers have plenty of reason to be concerned. Earlier this month, third-party delivery company <a href="https://blog.doordash.com/important-security-notice-about-your-doordash-account-ddd90ddf5996?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283#46h35gr24e" target="_blank" rel="nofollow">DoorDash confirmed it suffered a data breach</a> that affected 4.9 million users. <a href="https://techcrunch.com/2019/09/26/doordash-data-breach/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">According to TechCrunch</a>, users had their name, email and delivery addresses, order history, phone numbers and passwords stolen.<a href="https://www.techrepublic.com/article/data-breaches-increased-54-in-2019-so-far/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">According to TechRepublic</a>, 64% of American adults have experienced data theft and there have been more than 3,800 breaches in 2019. That is a 50% increase over the past four years.&nbsp;Specifically, the foodservice space has proven to be vulnerable to hackers, especially as more and more <a href="https://1851franchise.com/when-it-comes-to-third-party-delivery-apps-and-restaurants-it-s-relationship-status-it-s-complicated--2709390">QSR and fast casual restaurants become dependent on third-party services</a>. In the past few years, major players in the QSR segment, such as <a href="https://krebsonsecurity.com/2016/07/1025-wendys-locations-hit-in-card-breach/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">Wendy’s</a> and <a href="https://krebsonsecurity.com/2017/09/breach-at-sonic-drive-in-may-have-impacted-millions-of-credit-debit-cards/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">Sonic</a>, have fallen prey to wide-scale data breaches.&nbsp;While many franchisors may want to turn away from new technologies to avoid these threats, restaurant companies can actually be proactive against this rising threat through technological innovations such as <a href="https://www.fastcasual.com/blogs/is-your-restaurant-data-breach-proof/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">automation, AI and machine learning</a>. Franchisors such as <a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464">Jersey Mike’s are developing proprietary authentication systems</a> that protect private data from hackers.&nbsp;<a href="https://www.windstreamenterprise.com/wp-content/uploads/2018/06/race-meet-guest-expectations.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">Online ordering isn’t going away anytime soon</a>. Franchisors need to find ways to avoid data breaches or it could spell big trouble for business. According to the Sift study, over one-third of consumers reported they would abandon a QSR forever if they experienced any type of fraud.&nbsp;

Why QSR and Fast Casual Franchisors Need To Take Digital Security Seriously

1851 Franchise

A new study found that nearly 62% of all foodservice customers are concerned about experiencing a data breach. 


why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

Why QSR and Fast Casual Franchisors Need To Take Digital Security Seriously

MORE STORIES LIKE THIS