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As consumer expectations for convenience and speed have increased significantly across the QSR and fast casual segments, many franchisors have begun adding new technologies to keep up, whether it be through <a href="https://1851franchise.com/self-service-kiosk-market-to-reach-over-30-billion-2710538">self-ordering kiosks</a>, <a href="https://1851franchise.com/look-up-your-next-meal-may-be-arriving-via-drone-2710797">drone delivery</a> or<a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464"> partnerships with third-party aggregators like GrubHub and UberEats</a>. Unfortunately, these quick innovations create vulnerability, and <a href="https://www.restaurantdive.com/news/62-of-diners-fear-restaurant-data-breaches-report-say/564820/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">consumers are growing concerned, according to a new article on RestaurantDive.&nbsp;</a>According to a <a href="https://blog.sift.com/2019/faster-food-fraud-why-qsrs-cant-slow-down/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">new study from Sift</a>, 62% of restaurant customers are concerned about a data breach. Top consumer worries include lost information, account takeovers and hijacked loyalty rewards points. The study also found that 49% of consumers are most concerned about their credit card data being stolen.Customers have plenty of reason to be concerned. Earlier this month, third-party delivery company <a href="https://blog.doordash.com/important-security-notice-about-your-doordash-account-ddd90ddf5996?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283#46h35gr24e" target="_blank" rel="nofollow">DoorDash confirmed it suffered a data breach</a> that affected 4.9 million users. <a href="https://techcrunch.com/2019/09/26/doordash-data-breach/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">According to TechCrunch</a>, users had their name, email and delivery addresses, order history, phone numbers and passwords stolen.<a href="https://www.techrepublic.com/article/data-breaches-increased-54-in-2019-so-far/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">According to TechRepublic</a>, 64% of American adults have experienced data theft and there have been more than 3,800 breaches in 2019. That is a 50% increase over the past four years.&nbsp;Specifically, the foodservice space has proven to be vulnerable to hackers, especially as more and more <a href="https://1851franchise.com/when-it-comes-to-third-party-delivery-apps-and-restaurants-it-s-relationship-status-it-s-complicated--2709390">QSR and fast casual restaurants become dependent on third-party services</a>. In the past few years, major players in the QSR segment, such as <a href="https://krebsonsecurity.com/2016/07/1025-wendys-locations-hit-in-card-breach/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">Wendy’s</a> and <a href="https://krebsonsecurity.com/2017/09/breach-at-sonic-drive-in-may-have-impacted-millions-of-credit-debit-cards/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">Sonic</a>, have fallen prey to wide-scale data breaches.&nbsp;While many franchisors may want to turn away from new technologies to avoid these threats, restaurant companies can actually be proactive against this rising threat through technological innovations such as <a href="https://www.fastcasual.com/blogs/is-your-restaurant-data-breach-proof/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">automation, AI and machine learning</a>. Franchisors such as <a href="https://1851franchise.com/third-party-delivery-apps-continue-to-take-over-the-game-2710464">Jersey Mike’s are developing proprietary authentication systems</a> that protect private data from hackers.&nbsp;<a href="https://www.windstreamenterprise.com/wp-content/uploads/2018/06/race-meet-guest-expectations.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=why-qsr-and-fast-casual-franchisors-need-to-take-digital-security-seriously-2711283" target="_blank" rel="nofollow">Online ordering isn’t going away anytime soon</a>. Franchisors need to find ways to avoid data breaches or it could spell big trouble for business. According to the Sift study, over one-third of consumers reported they would abandon a QSR forever if they experienced any type of fraud.&nbsp;

Why QSR and Fast Casual Franchisors Need To Take Digital Security Seriously

1851 Franchise

A new study found that nearly 62% of all foodservice customers are concerned about experiencing a data breach. 


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Why QSR and Fast Casual Franchisors Need To Take Digital Security Seriously

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