Franchisor Stories
Driven by the aging Baby Boomer population, increased geographic dispersion of families and growing awareness, professional senior relocation services have emerged as a rapidly expanding sector.
America is in the midst of a demographic shift unlike anything it has seen before, and it is fundamentally reshaping the senior services landscape. As millions of older adults reach a stage of life that requires new living arrangements, the need for brands like Caring Transitions - which offers professional senior relocation, downsizing, and transition services - has surged. This convergence of population growth, geographic dispersion of families, and evolving housing options has positioned senior relocation as one of the fastest-growing sectors within the senior services industry.
“When we talk about why this is a growing industry, the major player in that is just the increase in the senior population,” said Joe Lewandowski, Brand President of Caring Transitions. “We hear a lot about the Silver Tsunami, and it is now Peak 65 — a four-year period where the most Boomers will turn 65, almost 11,000 a day. That will continue until 2027. We are still going.”
The numbers alone explain why senior relocation is gaining momentum. Last year was projected to be the largest year in U.S. history for Americans turning 65 — and that milestone continues year after year throughout the current Peak 65 window. As this generation ages, the volume of seniors facing major life transitions is rising rapidly.
“When you look at just that sheer volume, you start to look at where the needs are,” Lewandowski said. “That is a huge contributor to why the senior industry at large is growing.”
Those needs often become urgent when a triggering event occurs — a health incident, a fall, the loss of a spouse or the realization that maintaining a long-time home is no longer safe or practical.
“There is a definite need around senior relocation and downsizing,” Lewandowski said. “We have all these seniors turning 65 and they get to a point where they can no longer stay in their home. When a triggering event happens and they are forced to make that change, the senior relocation industry is in demand.”
The demand is not theoretical. It is already happening at scale.
“When we think about the level of need, we had 50,000 people reach out in 2025 to Caring Transitions asking for help,” Lewandowski said. “That is a huge number. The need is definitely there.”
Another major force fueling the growth of senior relocation services is the changing structure of American families. Today, nearly 40% of adult children live in a different state than their aging parents, often making it difficult to manage a complex relocation on their own.
“The other piece is the families,” Lewandowski said. “They are not around for a lot of the pieces that come up. More and more families are noticing that their senior loved ones might need to move to an assisted living facility, but there is no one there to help.”
For families navigating this from afar, the process can feel overwhelming. “If I don’t live in the same state as my parents and these things need to happen, how am I going to do that?” Lewandowski said. “It doesn’t make sense for families — they don’t know where to start and it is a major undertaking to do all these things related to senior relocation.”
On average, Lewandowski notes, managing a senior move independently can take six to nine months — time that most working families simply do not have.
“That is something a professional organization can accomplish in a matter of weeks,” he said. “They don’t have the time, they are in a different state, it needs to be done.”
While the need has existed for years, awareness of senior relocation as a professional service category is still relatively new and growing quickly.
“There is also greater awareness of these services,” Lewandowski said. “Similar to when in-home senior care first started, people weren’t aware it was an option. That is happening now with senior relocation.”
As more providers enter the market and families encounter these services firsthand, awareness continues to accelerate.
“The more companies that are in the market, the more people see that these services exist,” Lewandowski said. “We still have a long way to go, but we are starting to recognize some of that in the senior industry.”
While senior relocation as a category is expanding rapidly, Lewandowski believes scale, experience, and visibility are what separate market leaders from the rest.
“Caring Transitions is really leading the way in this industry because of our sheer size,” he said. “We have over 440 locations and we can help with everything. No one else can do it on the scale that we can.”
That national footprint allows Caring Transitions to support families wherever they are and wherever their loved ones need help.
“We are blazing the trail in that area,” Lewandowski said. “Also, our marketing and really getting out there to be visible on a national scale. Everything is really helping to push things forward.”
With more than 20 years of experience, the brand has refined its processes, systems and support structure to help families navigate some of life’s most complex transitions.
“We have been doing this for 20 years now,” Lewandowski said. “We have it down and know what it takes to help families transition through life’s stages.”
For more information on franchising with Caring Transitions, visit: https://1851franchise.com/caringtransitions/info.
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