Why This Threshold Brands Franchisee Added Men In Kilts to his Lineup

Brad Williams grew up in a time when home services were seen as a luxury, not a necessity.

Now, the industry has exploded with growth, and he and his wife are the owners of two Threshold Brands franchises in Tennessee: MaidPro and, most recently, Men In Kilts, the exterior home cleaning brand. However, his connection to the industry goes even further back.

“I watched my parents grow a lawn care franchise, and I saw the life they were able to build for our family and for themselves, so franchising, especially in-home services, really appealed to me,” he said. “When I discovered Men In Kilts, the company caught my eye, and I could not stop thinking about it.”

In fact, experiencing Men In Kits as a consumer drew Williams in as a franchisee. “We’ve had a lot of people over the years do comparable services in our home, and each year we found ourselves at a loss when it came to remembering who it was we tried from year to year,” he explained. “That is how Men In Kilts impressed me. It made an impression upon me.”

Because Williams was already having a positive experience working under Threshold Brands, he was even more inclined. “I thought the support of the corporate team at MaidPro must naturally spill over into the Men In Kilts franchise, and they are similar,” he said.

Threshold Brands offers various services to dominate the home services industry, which has seen immense growth throughout the pandemic. In addition to Men In Kilts and MaidPro, brands include Patio Patrol, Pestmaster Services, USA Insulation, Plumbing Paramedics, Heating + Air Paramedics,  Sir Grout and Granite Garage Floors. Franchisees who own one Threshold brand are encouraged to expand to others, diversifying their portfolio with established and emerging home service franchises.

Williams noted that being part of a franchise that has multi-brand opportunities also gives him an advantage with potential customers. “Many of our MaidPro clients often ask us, ‘Who should I get to clean my windows?’ That is a big driver between the two brands,” he said. “If I have a company specializing in window cleaning, I can share that message with existing customers, making a big difference in our bottom line.

Additionally, Williams can work closely with the corporate team. “They are great. They have really streamlined standards across the brand — everyone doing things the same way with the same stuff, so it's consistent from location to location.”

Williams advises new franchisees to “remember that the market is always changing, but right now it is primed for home service businesses. Without a national leader in the home window cleaning space, there is lots of room to explore. When you put that kilt on, everyone is asking questions.”

Williams says his first Men In Kilts location is off to a good start, taking it “one market at a time.” But he may not be stopping here.

“When people have a good experience with you and one of your brands, there’s a trust built, which extends to the next brand,” he said. “Threshold has some other very attractive brands, so I think we may add on down the line.”

The total investment required to begin the operation of a Men In Kilts franchised business ranges from $157,290 to $191,950. This includes $38,000 that must be paid to the franchisor. For more information about Men In Kilts, visit https://meninkiltsfranchising.com/.