1851

In today&rsquo;s digital-centric world, the retail industry is evolving at an unprecedented pace. From online shopping to mobile ordering, brands need to be able to adapt to the latest trends quickly and efficiently to ensure that they&rsquo;re keeping up with the competition. However, for <a href="http://franchise.wbu.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimited-introduces-omni-channel-initiative-to-enhance-e-commerce-platform-and-connect-online-sales-to-local-stores-2705037" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a>, keeping up simply isn&rsquo;t enough. Instead, the brand has introduced a new omni-channel initiative to stay ahead of the curve when it comes to technological innovation and the latest in consumer shopping trends.

The omni-channel initiative bridges the gap between <a href="http://wildbirdsunlimited.1851franchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wild-birds-unlimited-introduces-omni-channel-initiative-to-enhance-e-commerce-platform-and-connect-online-sales-to-local-stores-2705037" target="_blank" rel="nofollow" target="_blank">Wild Birds Unlimited</a>&rsquo;s brick and mortar stores and its online shopping experience. The brand has created its own digital retail center that takes its store shelves and puts them online in a way that is attractive to both consumers and franchisees. &nbsp;&nbsp;

&ldquo;Retail is changing dramatically as customers expect to be able to shop when they want, where they want and how they want. That&rsquo;s where our omni-channel initiative kicks in&mdash;in the true sense of the word, it&rsquo;s all about exceeding those customer expectations,&rdquo; said Bo Lowery, director of marketing support for Wild Birds Unlimited. &ldquo;While Wild Birds Unlimited is primarily a brick and mortar retail concept, we&rsquo;ve long had online ordering capability through a third-party platform. But now, we&rsquo;re taking our e-commerce capabilities to the next level by taking ownership of our online store and gearing it towards &nbsp;customer expectations. The initiative is branded &lsquo;MyWBU Store&rsquo; to drive home the fact that it&rsquo;s an extension of the local store customers already shop. When ordering via MyWBU Store, orders are fulfilled by the same local staff customers already know and trust. &rdquo;

Years of research and development has led to Wild Birds Unlimited&rsquo;s omni-channel initiative. It started with Jim Carpenter, the brand&rsquo;s founder, president and CEO. He realized that Wild Birds Unlimited needed to enhance its online ordering system in order to maintain its position as a leading innovative force not just in the retail industry, but in the franchising industry as a whole. So, with the help of the brand&rsquo;s internal team as well as a third-party development company, the new platform was created.

In addition to being a comprehensive and user-friendly online shopping site, MyWBU Store also works in conjunction with Wild Birds Unlimited&rsquo;s loyalty program. &nbsp;The online shopping experience is also designed to be mobile friendly, ensuring that customers can purchase their favorite Wild Birds Unlimited products from any device. But what separates this initiative from all other traditional e-commerce platforms designed to streamline sales is its local connection. This isn&rsquo;t a system that&rsquo;s being introduced as one version system-wide&mdash;the initiative can be tailored to every one of the brand&rsquo;s 300-plus locations and offer the local store prices that customers have come to expect.

&ldquo;What keeps customers coming back to Wild Birds Unlimited time and time again is our attention to detail, which includes the one-on-one relationships that our store owners and their employees make with consumers. When one of our regular customers walks into their local store, people are going to know their name. We wanted to keep that personal connection and level of comfort alive with our omni-channel initiative, even as we open up the door to an enhanced online ordering experience,&rdquo; said Lowery. &ldquo;That&rsquo;s why each individual store has what essentially serves as their own online shopping site. It&rsquo;s designed to be an extension of our local stores so that our customers are dealing with that same staff and location, even when shopping from their laptops or cell phones.&rdquo;

Right now, Wild Birds Unlimited is still in the testing phase of its omni-channel initiative. There are 13 stores that are fully on boarded right now, but the brand is aiming to open up the program to all of its stores by early 2018. Franchisees will be able to opt in if they&rsquo;re interested in engaging omni-channel&mdash;it won&rsquo;t be mandatory. However, given the benefits that come with the program, it&rsquo;s expecting the majority of its franchisees to enroll.

&ldquo;So far, we&rsquo;re getting terrific responses from our owners who have engaged our new omni-channel initiative. They see the value in it and understand the importance of adding enhanced online shopping to our in-store services,&rdquo; said Lowery. &ldquo;We&rsquo;re looking forward to getting this system up and running in our stores across the country. We&rsquo;re confident that this will further strengthen our relationship with existing customers and has great potential for reaching new customers. All of this will ultimately help our franchisees succeed as local business owners.&rdquo;

Wild Birds Unlimited Introduces Omni-Channel Initiative to Enhance E-Commerce Platform and Connect Online Sales to Local Stores 

1851 Franchise

Designed to be an extension of each one of its 300+ locations, Wild Birds Unlimited’s omni-channel initiative takes the traditional online shopping experience to the next level. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

wild-birds-unlimited-introduces-omni-channel-initiative-to-enhance-e-commerce-platform-and-connect-online-sales-to-local-stores

Jollibee

How Jollibee Is Disrupting the QSR Franchise Industry 

how-jollibee-is-disrupting-the-qsr-industry

USA Ninja Challenge

How This Franchise Consultant Helps Entrepreneurs Find Purpose With the USA Ninja Challenge Franchise

how-this-franchise-consultant-helps-entrepreneurs-find-purpose-with-the-usa-ninja-challenge-franchise

Busy Bee Jumpers

Bouncing Into Business: Meet Kayla and Jason Leonard, Busy Bee Jumpers’ New Franchisees 

Bouncing Into Business: Meet Kayla and Jason Leonard, Busy Bee Jumpers’ New Franchisees in Rhode Island

bouncing-into-business-meet-kayla-and-jason-leonard-busy-bee-jumpers-new-franchisees-in-rhode-island

Woodhouse Spas

Photo of exterior of Woodhouse Spa location

How Woodhouse Spas Leverages Learning Management Systems

woodhouse-spa-franchise-training-lms

Image Studios

image of studios salon suites stylists business owners

Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

benefits-image-studios-salon-suites

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Jeni’s Splendid Ice Creams Begins Franchising To Grow Its Fellowship Model

jenis-splendid-ice-creams-begins-franchising-to-grow-its-fellowship-model

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

graphic image of a financial deep dive of americas swimming pools co.

America’s Swimming Pool Company Franchise Costs, Fees, Profit and Data for 2025

americas-swimming-pool-asp-franchise-deep-dive

image of The Cleaning Authority Franchise Deep Dive Article financial investment details

The Cleaning Authority Franchise Costs, Fees, Profit and Data for 2025

the-cleaning-authority-franchise-deep-dive

JEI Learning Center Franchise Deep Dive 2025 - 1851 Franchise

JEI Learning Center Franchise Costs, Fees, Profit and Data for 2025

jei-learning-center-franchise-cost-profits-data

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Wild Birds Unlimited Introduces Omni-Channel Initiative to Enhance E-Commerce Platform and Connect Online Sales to Local Stores

MORE STORIES LIKE THIS