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Workout Anytime Inks First International Deal for Expansion Throughout Central America and the Dominican Republic

The Honduras-based Lady Lee Corporation will act as the fitness brand’s Master Franchisee in Belize, the Dominican Republic, El Salvador, Guatemala, Nicaragua and Panama.

Workout Anytime is going global. The fitness brand, which was founded with a mission to provide valued customers with a convenient and results-based exercise solution, has signed a deal with Honduras-based organization Lady Lee Corporation. Lady Lee Corporation will sell, open and manage Workout Anytime gyms in Belize, the Dominican Republic, El Salvador, Guatemala, Nicaragua and Panama and act as the Master Franchisee for each country. 

Lady Lee Corporation develops multi-purpose shopping centers that combine food establishments, office spaces and more. The company also owns and operates Wendy’s franchises in Honduras and Venture X franchises throughout Central America. Workout Anytime is the perfect addition to the Lady Lee Corporation portfolio. 

“Workout Anytime is a well-structured franchise, with well-defined procedures and a highly aggressive pricing and service strategy that does not yet exist in the Central American region,” Lady Lee Corporation Director of Marketing and Advertising Félix Rivera said. “Our partnership will enable people from different social backgrounds to improve their lifestyle through a highly modern and well-equipped gym concept at a low price.”

Lady Lee Corporation has three openings planned for 2020 in Honduras and is scouting real estate for more locations in that country, as well as throughout Central America and in the Dominican Republic. Rivera and his team look forward to bringing a valuable service and job opportunities to the region through the partnership. 

“Through our Lady Lee Foundation, we build and execute the social investment strategy of Lady Lee Corporation, identifying, studying and providing solutions to the fundamental problems in high-risk communities in Honduras,” Rivera said. “It is with this philosophy that we stay present, assuming as a socially responsible company the commitment to promote the development of our communities, with actions aimed at generating value in the fields of health, education and childhood.”

Workout Anytime’s leadership team is thrilled that the Lady Lee Corporation will represent the brand in Central America and the Dominican Republic. 

“Workout Anytime has always had ambitious expansion plans, predicated on finding the right partner, which is why we’re is so excited about associating with Lady Lee Corporation,” Workout Anytime COO Mark de Gorter said. “The Lady Lee Corporation has extensive experience bringing a variety of leading brands to Central America and the Dominican Republic. Their strong presence in retail franchising, as well as real estate development, provides the perfect partnership to launch our international expansion into that region.”

Workout Anytime was first founded in 1999 and has since grown to more than 160 clubs nationwide, all of which are locally owned and operated. This new partnership marks a major turning point for the brand in its mission to surpass the 200-unit mark and capture a global audience. 

“Workout Anytime has come a long way in our 20-year history, and we’re far from finished growing,” Workout Anytime Director of Franchise Development Terri Harof said. “We have many tools in place to help our franchisees grow, including pre-negotiated real estate and strong developer partnerships, and we’re eager to continue bringing new franchisees on board. This is an exciting time to be part of the Workout Anytime brand, and our partnership with Lady Lee Corporation proves that we are in it to win it.”