Wallethub recently conducted a study on the fattest cities in America and the factors that are fueling the affected areas. Workout Anytime, a gym franchise that is open 24/7, came across Wallethub’s study and immediately set a goal to help keep the areas “future wellness in mind” by opening 12 new facilities across the area within the next four years.
Randy Trotter, Workout Anytime Senior VP of Development, mentioned that offering a high-value, low-price gym to underserved markets will be most ideal for people who don’t want to pay a lot of money in order to have access to a gym. Trotter has found that people do not want to pay a lot of money for amenities they don’t use. Since Workout Anytime is a low-price gym, it makes people more motivated to sign up for a month-to-month contract. There is also a “hometown hero” program which provides franchise fee discounts for those who qualify to become a potential owner of a Workout Anytime in the area.
“With our memberships, it does open it up to more of the population because of the affordability,” Trotter said.
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