TUCSON, Ariz.  World Gym, the international leader in fitness and conditioning, hosted its 2024 Franchisee Conference at Resorts World in the vibrant city of Las Vegas. The event brought together franchisees from around the world for three days of inspiration, networking and strategic growth. Phillip Krausch, owner of World Gym Tucson, was recognized with the Best New World Gym Award at the convention.

“I’m honored to be recognized by the system,” said Krausch. “I take great pride in the business we’re building and the positive impact we’re making in our community. It’s incredibly rewarding to know that World Gym’s leadership sees and values our efforts.”

The Best New World Gym Award honors franchisees who excel in branding through standout interior and exterior design, strong gym operations focused on organization and member satisfaction, and the use of preferred vendors and industry innovations. Successful presales, marked by community involvement and creative incentives, help open with a solid member base. The award also recognizes franchises that offer excellent programs, services and personal training, leading to high member satisfaction and great reviews. Strong financial performance, positive employee culture and growth opportunities, along with a strong social media presence and active community involvement, are key factors in selecting the winner.

The award presentation was one of many highlights during the franchise convention, which featured educational workshops, industry panel discussions and keynote speeches from fitness icons, including six-time Ironman World Champion Mark Allen.

About World Gym

Founded in the 1970s amidst the iconic bodybuilding culture of Los Angeles, World Gym has been synonymous with strength, power and passion from the very beginning. Legends such as Arnold Schwarzenegger and Lou Ferrigno trained at the original Muscle Beach location, helping to establish World Gym as the premier destination for serious athletes and fitness enthusiasts alike.

With over 30 years of franchising experience and more than 225 locations worldwide, World Gym continues to be an international leader in fitness and conditioning. The brand offers franchise opportunities across prime markets, empowering entrepreneurs to join a legacy of excellence. As a results-driven fitness brand, World Gym differentiates itself from high-volume, low-price competitors by offering members an unmatched commitment to strength training and personal transformation.

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Erica Inman

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Erica Inman

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