Would you rather have the right person, or the most skilled?
Would you rather have the right person, or the most skilled?

As we enter our seventh year of business, I looked around the room at No Limit Agency’s annual December summit and reflected, as I often do, on how far we have come.

During that time, we have gone through many adventures as an agency, starting in Atlanta, relocating to Chicago, adding a real C-su.....

As we enter our seventh year of business, I looked around the room at No Limit Agency’s annual December summit and reflected, as I often do, on how far we have come.

During that time, we have gone through many adventures as an agency, starting in Atlanta, relocating to Chicago, adding a real C-suite – all while fighting to become the greatest mid-sized agency that ever existed. During that time we have also had many different personalities and skill sets join our team: to which the question of, would I rather have the right people or the most skilled on our team, presented itself.

The answer was simple – the right people.

Although many have attempted to burn bridges upon departure (I get it, it’s simply an age thing), I have continued to follow their progress. Many who have left our agency are wildly talented. Some are incredibly funny and comical in their writing (great for the Social Media team) and some very diligent in their work ethic and approach to their careers. Many who have left No Limit are incredibly bright and talented, yet, they just weren’t the right fit for where we are going (whether it was their decision or ours).

As I looked around the room, I found that we have the most engaged team that we have ever had. And I was proud.

The journey has not been easy. I have poured blood, sweat and tears into making our agency that best agency possible, and now, I feel as if we are positioned with a team that actually believes in the “anything is possible” mantra. We have the rightest people we have ever had.

I have written, in the past, about the challenges in making 25-30 people work together on a similar path. In life, 50 percent of the time marriages fail – and you are trying to collectively lead just two people in a similar direction. With 25, the task at hand gets far more challenging, with one big X. That X is that when you have other leaders in your organization telling the same story you are telling, magic starts to happen.

Skills are good. People are better.

The right culture should alleviate stress. It should increase friendships and relationship. It should elevate the results. And it should create a playbook to achieving missions and visions. Leadership, in reality, is not the creation of one, but the belief of many. I, as a leader, cannot create a culture. I, as a leader, can help lead others to lead others.

In 2014, I focused on further establishing our internal culture, as I believed it would be essential to allowing us to grow externally. I recruited an incredible vice president who can inspire and recruit the right people; and a head of development to coach and recruit the right clients. I believe that if we focus internally on the same things we preach externally, we can win – strategy, service, relationship and results.

In 2015, I choose people. Give me 12 months and I will tell you how it ended up.

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