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YouTube Launching VR and 360-Degree Livestreaming Support to Create Immersive Experience

The spatial audio feature will make it feel like users are actually at the live stream, which could have interesting implications on franchising

By Nick Powills1851 Franchise Publisher
SPONSOREDUpdated 4:16PM • 04/18/16
YouTube announced plans to implement a 360-degree livestreaming video support and spatial audio, helping give users a more immersive experience. The company rolled out the two new features at this year’s Coachella Valley Music and Arts Festival.
 
Virtual reality and 360-degree videos have become one of the most popular things in the tech world. The features and the spatial audio support is designed to provide depth, distance and intensity, to make it feel like the listener is there. These new features are just not being relegated to older videos on the site’s database. 
 
“What excites me most about 360-degree storytelling is that it lets us open up the world’s experiences to everyone. Students can now experience news events in the classroom as they unfold,” Neal Mohan, chief product officer for YouTube, told VentureBeat. “Travelers can experience faraway sites and explorers can deep-sea dive, all without the physical constraints of the real world. What were once limited experiences are now available to anyone, anywhere, at any time.
 
VentureBeat reported that several companies, including VideoStitch and Two Big Ears are making their software compatible to these new features. Viewers will be able to stream 1440p videos at 60 frames per second. As of right now, only Android devices will be able to use the new features, but YouTube will be adding more platforms in the future.
 
How it plays out for the franchising industry remains to be seen, but just imagine what discovery days might look like in the future... 
 

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