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YouTube announced plans to implement a 360-degree livestreaming video support and spatial audio, helping give users a more immersive experience. The company rolled out the two new features at this year’s Coachella Valley Music and Arts Festival.
 
Virtual reality and 360-degree videos have become one of the most popular things in the tech world. The features and the spatial audio support is designed to provide depth, distance and intensity, to make it feel like the listener is there. These new features are just not being relegated to older videos on the site’s database. 
 
“What excites me most about 360-degree storytelling is that it lets us open up the world’s experiences to everyone. Students can now experience news events in the classroom as they unfold,” Neal Mohan, chief product officer for YouTube, told VentureBeat. “Travelers can experience faraway sites and explorers can deep-sea dive, all without the physical constraints of the real world. What were once limited experiences are now available to anyone, anywhere, at any time.
 
VentureBeat reported that several companies, including VideoStitch and Two Big Ears are making their software compatible to these new features. Viewers will be able to stream 1440p videos at 60 frames per second. As of right now, only Android devices will be able to use the new features, but YouTube will be adding more platforms in the future.
 
How it plays out for the franchising industry remains to be seen, but just imagine what discovery days might look like in the future... 
 

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Nick Powills

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Nick Powills

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Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

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