YouTube Tests In-Platform Fundraising Features

YouTube is testing out features that will allow creators to raise money for charities. According to a recent article in TechCrunch, select creators will be able to integrate fundraising campaigns directly underneath their videos. Throughout the testing period, YouTube is covering all transaction fees to optimize the quantity of money given to charities.

One unique aspect of the test is the Community Fundraiser feature, which allows multiple creators to co-host the same fundraiser on different videos housed on their respective channels.  

Responding to the success of online fundraising sites such as GoFundMe, Kickstarter and Patreon, the new feature is designed to keep users on YouTube rather than directing them to a third-party site to make donations.

YouTube will collect feedback throughout the test and then roll out the features to more users if it proves successful.

Read the full article here.