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<a href="https://burgerking.ca/franchising/our-process?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Burger King</a> has decided to take on an entirely new segment of competitors with <a href="https://www.businesswire.com/news/home/20190315005025/en/BURGER-KING%C2%AE-Restaurants-Launches-BK%C2%AE-Caf%C3%A9-Subscription?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">the national rollout of a new coffee subscription service</a> called BK Caf&eacute; for just $5 per month. 

The burger chain&rsquo;s value proposition is clear: &ldquo;Enjoy BK Caf&eacute; for a month for the price of a large cappuccino from Starbucks,&rdquo; a new ad for service reads. 

In what Burger King calls &ldquo;a departure from expected coffee service,&rdquo; customers can subscribe to the service exclusively through the BK app, <a href="https://www.bk.com/coffeesubscription?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">which users simply have to open to redeem their small cup of coffee every day</a>. 

<a href="https://adage.com/article/briefs/burger-king-coffee/316988/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to a recent AdAge article</a>, the promo only applies to regular hot coffee and isn&rsquo;t accessible with delivery orders. A play in the customer loyalty department, the subscription service represents yet another tactic QSR brands are employing to combat decreasing foot traffic. The flat-rate model Burger King is employing, however, is unique for a major brand and shows the increased prioritization of generating repeat business, the article noted. 

BK Caf&eacute; (and the marketing of it) is the latest example in a series of bold promotions for Burger King that openly challenge other big-name brands. Most recently, <a href="https://1851franchise.com/burger-king-offers-one-cent-whoppers-to-mobile-orders-place-at-mcdonald-s-2708611" style="text-decoration-line:none" target="_blank">the brand offered one-cent Whoppers to customers who placed an order via its app within close proximity to a McDonald&rsquo;s location</a>. 

&ldquo;We&#39;re a fundamentally brand-led company, and we&#39;ve demonstrated this through impactful, edgy marketing campaigns including the Nightmare King, the Whopper Detour, and most recently, our <a href="https://1851franchise.com/andy-warhol-eats-a-whopper-in-burger-king-s-super-bowl-spot-2709080" style="text-decoration-line:none" target="_blank">Eat Like Andy ad during the Super Bowl</a>,&rdquo; Jos&eacute; Cil, CEO of Burger King parent company Restaurant Brands International said on a recent earnings call, <a href="https://www.qsrmagazine.com/technology/burger-king-launches-5-coffee-subscription-service?utm_campaign=20190315&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to QSR Magazine</a>. 

This latest promotion putting Starbucks on blast falls right in line, then. 

Read the full announcement <a href="https://www.businesswire.com/news/home/20190315005025/en/BURGER-KING%C2%AE-Restaurants-Launches-BK%C2%AE-Caf%C3%A9-Subscription?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Burger King Targets Starbucks With New $5-Per-Month Coffee Subscription Service

1851 Franchise

The chain’s flat-rate model guarantees a daily cup and is putting a whole new segment of competitors on notice.

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