1851

<a href="https://burgerking.ca/franchising/our-process?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Burger King</a> has decided to take on an entirely new segment of competitors with <a href="https://www.businesswire.com/news/home/20190315005025/en/BURGER-KING%C2%AE-Restaurants-Launches-BK%C2%AE-Caf%C3%A9-Subscription?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">the national rollout of a new coffee subscription service</a> called BK Caf&eacute; for just $5 per month. 

The burger chain&rsquo;s value proposition is clear: &ldquo;Enjoy BK Caf&eacute; for a month for the price of a large cappuccino from Starbucks,&rdquo; a new ad for service reads. 

In what Burger King calls &ldquo;a departure from expected coffee service,&rdquo; customers can subscribe to the service exclusively through the BK app, <a href="https://www.bk.com/coffeesubscription?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">which users simply have to open to redeem their small cup of coffee every day</a>. 

<a href="https://adage.com/article/briefs/burger-king-coffee/316988/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">According to a recent AdAge article</a>, the promo only applies to regular hot coffee and isn&rsquo;t accessible with delivery orders. A play in the customer loyalty department, the subscription service represents yet another tactic QSR brands are employing to combat decreasing foot traffic. The flat-rate model Burger King is employing, however, is unique for a major brand and shows the increased prioritization of generating repeat business, the article noted. 

BK Caf&eacute; (and the marketing of it) is the latest example in a series of bold promotions for Burger King that openly challenge other big-name brands. Most recently, <a href="https://1851franchise.com/burger-king-offers-one-cent-whoppers-to-mobile-orders-place-at-mcdonald-s-2708611" style="text-decoration-line:none" target="_blank">the brand offered one-cent Whoppers to customers who placed an order via its app within close proximity to a McDonald&rsquo;s location</a>. 

&ldquo;We&#39;re a fundamentally brand-led company, and we&#39;ve demonstrated this through impactful, edgy marketing campaigns including the Nightmare King, the Whopper Detour, and most recently, our <a href="https://1851franchise.com/andy-warhol-eats-a-whopper-in-burger-king-s-super-bowl-spot-2709080" style="text-decoration-line:none" target="_blank">Eat Like Andy ad during the Super Bowl</a>,&rdquo; Jos&eacute; Cil, CEO of Burger King parent company Restaurant Brands International said on a recent earnings call, <a href="https://www.qsrmagazine.com/technology/burger-king-launches-5-coffee-subscription-service?utm_campaign=20190315&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">according to QSR Magazine</a>. 

This latest promotion putting Starbucks on blast falls right in line, then. 

Read the full announcement <a href="https://www.businesswire.com/news/home/20190315005025/en/BURGER-KING%C2%AE-Restaurants-Launches-BK%C2%AE-Caf%C3%A9-Subscription?utm_source=1851franchise.com&utm_medium=article&utm_campaign=burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service-2709419" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Burger King Targets Starbucks With New $5-Per-Month Coffee Subscription Service

1851 Franchise

The chain’s flat-rate model guarantees a daily cup and is putting a whole new segment of competitors on notice.

burger-king-targets-starbucks-with-new-5-per-month-coffee-subscription-service

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Burger King Targets Starbucks With New $5-Per-Month Coffee Subscription Service

MORE STORIES LIKE THIS