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As Venezuela's food shortage worsens, McDonald’s has been forced to suspend sales of Big Macs in the country because it can’t source one of the burger’s key components.
Arcos Dorados, the world's largest McDonald's franchisee, said Thursday that it wasn't able to supply the middle bun that separates the two burger patties.
While the company is working to resolve the problem, it will continue to offer menu options such as the Quarter Pounder and a cheeseburger called the McNífica.
Venezuela is deep into a humanitarian crisis, and the country is suffering from food shortages.
Venezuelans flooded into Colombia on Sunday after the border was temporarily reopened, allowing them to buy basic foods and toiletries -- rare commodities in their home country.
The country can't pay to import some goods because its government is desperately strapped for cash after years of mismanagement of its funds, heavy spending onpoorly run government programs, and lack of investment on its oil fields.
The International Monetary Fund forecasts Venezuela's economy will shrink 10% this year, worse than its previous estimate of 8%. It also estimates that inflation in Venezuela will catapult to 700% this year.
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
