Growth Club
1851 Growth Club
Crain's Dallas: Why Checkers' Unique Buildout Process Stands Out
As Checkers & Rally's looks to grow in Dallas, No Limit Agency Chief Brand Strategist Nick Powills explains how real estate flexibility is key.
Checkers* & Rally's is working to develop its first Dallas-Fort Worth presence by adding a location in the market in 2017. Once it's able to identify a franchisee and build its first location in the city, the QSR giant will work to add another 10-15 locations in 2018 as it strives to fit what could add up to be around 100 units in Dallas.
No Limit Agency* founder and Chief Brand Strategist Nick Powills told Crain's Dallas that Checkers is able to fill a certain demographic other brands may not. And, for franchise owners, Checkers' unique buildout process allows for shorter construction times, which can further entice would-be franchisees.
“Flexibility in real estate is going to be a key driver of growth for restaurant brands,” Powills said. “They can squeeze into tighter space than the larger boxes who refused to change.”
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*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.
