Fast Casual: How Self-Service Kiosks get the Orders Rolling at Burger Boss

Burger Boss, a California-based burger chain with four locations, announced the deployment of self-service kiosks. The kiosks have customers place orders and enter name, cutting down on wait times and banishing long lines.

“Customer service kiosks have improved the customer experience through three major avenues: accuracy, speed and interactivity,” said Burger Boss CEO Mo Farha. “While customers can of course place their orders with a standard cashier, our kiosks also decrease line wait for those wishing to place their order as quickly as possible.”

One of the features Burger Boss is especially excited about is that as customers place their orders, an image appears showing them what the order will actually look like based on their specifications.

"Our consumers get a kick out of watching their actual burger being built," Farha said. "The fact that customers can physically see each of the ingredients on screen and watch them be added to their burger, fries or other menu item in real time of adding them also offers an interactive element that fits well with today's customers who continue to interact with visuals more than text in many digital channels."

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