Franchise News

Fast Casual: Kiosks Killing Jobs? Current Events Beg the Question, but the Facts Say Otherwise
Despite rumors, franchise CEOs ensure that kiosks are not here to take over jobs.

Franchise News

Despite rumors, franchise CEOs ensure that kiosks are not here to take over jobs.

2016 has been a year of changes and uncertainty, from the presidential election to minimum wage to the effects of the cabinet picked by the president-elect. In the wake of such uncertainty, it’s easy to fear the worst. Fast Casual, however, is urging you to not fear the rumor that kiosks will replace jobs at restaurants.
In response to McDonald’s announcing its plans to implement kiosks at all of their U.S. locations, The Gateway Pundit published a story entitled “Congrats Minimum Wage Protesters! McDonald’s Unveils Job-Replacing Self-Service Kiosks Nationwide.” To which McDonald’s replied, not the case. In fact, many believe that kiosks will simply make employees more efficient, reallocating them to back of house roles. In some cases, the increased efficiency and pace may even lead to more jobs, according to Fast Casual.
For example, Saladworks is revamping its stores, adding self-service kiosks which optimizes customizability for guests. CEO and president Patrick Sugrue does not expect this to decline employee’s hours.
"We didn't do this for labor purposes; we did it for throughput and also capacity," Sugrue told Fast Casual. "We're going to have more people making salads. From an hours perspective, hours should go up, not go down."
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About the Author
Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.