1851

While everyone was busy talking about how to market to millennials, the younger Generation Z developed completely <a href="https://www.chainstoreage.com/technology/study-gen-z-millennials-have-different-shopping-habits/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">different shopping habits</a>. As Generation Z, which covers anyone who was born between 1995 to the mid-2000s and makes up <a href="https://www.bloomberg.com/news/articles/2018-08-20/gen-z-to-outnumber-millennials-within-a-year-demographic-trends?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">32% of the global population</a>, gets older and becomes the target consumer audience, brands are starting to choose carefully when deciding how to market themselves to attract those ages 12 to 24.&nbsp;First and foremost, it is known that Gen Z is the most tech-friendly generation, but it is important to note that they are looking for an experience. The need for experience may be because they want interesting content to post on Snapchat, but it still creates a demand for brick-and-mortar locations. It was reported that&nbsp; <a href="https://nam01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.profitect.com%2F2018%2F09%2F18%2Fseventy-six-percent-of-gen-z-shoppers-pick-stores-as-shopping-destination%2F&amp%3Bdata=02%7C01%7Cbbraiker%40adage.com%7Cb018f83af5504d2b5ee608d6e9c39497%7C2c6dce2dd43a4e78905e80e15b0a4b44%7C0%7C0%7C636953423576138218&amp%3Bsdata=sgOehHPdzY6Bd4lcSjiCzmNRp7Kf4KxJXEkldVoQYzI%3D&amp%3Breserved=0&utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">42% of Gen Z members surveyed prefer in-store shopping to online</a>, while just 23% prefer only shopping online. The younger generation wants to spend their money on a story they can tell later and if a brand can <a href="https://www.inc.com/jason-albanese/this-is-reason-every-brand-is-launching-a-pop-up-store.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">find a way to make their store or service Instagram-able and relevant</a>, Gen Z will show up.The Gen Z familiarity with the online universe means they're keenly aware of deals and prices, so transparency is vital, and because they were born into a world where online opinions abound, seeking out ratings and reviews is part of their DNA. Nowadays, <a href="https://1851franchise.com/google-it-before-we-go-how-a-restaurant-s-website-can-make-or-break-sales-2710897#mainTrending">a good website or Yelp review can make or break a business</a>—<a href="https://www.genzinsights.com/gb/hundreds-of-useful-gen-z-stats-right-at-your-fingertips-1?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">41% of Gen Zers </a>read at least five online reviews before making a purchase.In terms of social media, brands should prioritize <a href="https://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2017/01/16/what-marketers-must-do-to-appeal-to-gen-z?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">humor, good music or a good story if they what to hold the attention</a> of younger customers. Gen Zers view their phones as an extension of themselves and therefore don’t want them bombarded with non-personal ads. This is creating a much more <a href="https://1851franchise.com/the-do-s-and-don-ts-of-social-media-marketing-strategy-and-spending-2710953">personalized approach to social media marketing</a> in the franchising industry and beyond. Whether it be Chipotle’s <a href="https://hellogiggles.com/lifestyle/food-drink/hilarious-tweets-chipotles/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">notoriously funny</a> and <a href="https://twitter.com/ChipotleTweets/status/1167893327787642880?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">sardonic </a>Twitter, <a href="https://1851franchise.com/jimmy-johns-is-the-latest-to-target-tech-savvy-consumers-with-new-snapchat-lens-2711308#editorials">Jimmy John’s Snapchat Lens</a> or<a href="https://1851franchise.com/3-times-brands-knocked-it-out-of-park-with-social-media-2710651"> Starbucks’ Unicorn Frappucino on Instagram</a>, brands are fully embracing the Gen-Z-facing approach and the results speak for themselves.&nbsp;Don’t forget about <a href="https://1851franchise.com/brands-are-introducing-live-stream-video-content-into-the-marketing-mix-4943#stories">video content.</a> With <a href="https://www.thinkwithgoogle.com/advertising-channels/video/gen-z-and-youtube/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">85% of teenagers actively using YouTube</a>, video advertising has proven to be the perfect way to get Gen Z’s attention if the approach is right. A prime example is Chipotle’s <a href="https://www.mobilemarketer.com/news/chipotle-smashes-tiktok-records-with-guacdance-challenge/560102/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">#GuacDance TikTok challenge</a> earlier this year, which generated 250,000 video submissions and 430 million videos—TikTok’s highest performing branded challenge ever. The hashtag brought results in the real world as well, with the <a href="https://newsroom.chipotle.com/2019-08-01-Chipotles-National-Avocado-Day-Celebrations-Smash-Records?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">chain’s avocado usage jumping 68%</a>. The brand continued the success with a six-day <a href="https://www.instagram.com/p/BxNegHEAoeN/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">#ChipotleLidFlip campaign</a>, which ran in early May, generated 104 million video starts.&nbsp;If brands can tap into the interests and desires of the Gen Z audience and deliver the authentic content and marketing this generation craves, they have the opportunity to <a href="https://www.forbes.com/sites/michelinemaynard/2019/08/28/the-popeyes-chicken-sandwich-now-sold-out-is-a-65-million-marketing-win/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want-2711860" target="_blank" rel="nofollow">grow their audience</a> with <a href="https://1851franchise.com/it-was-fun-while-it-lasted-popeyes-has-officially-sold-out-of-its-new-chicken-sandwich-2710867">unprecedented speed and success</a>.

How To Successfully Market To The Tech-Savvy and Experience-Driven Gen Z Demographic by Understanding What They Want

1851 Franchise

With 42% of Gen Z preferring an in-store experience, brands should not expect a retail death quite yet.

how-to-successfully-market-to-the-tech-savvy-and-experience-driven-gen-z-demographic-by-understanding-what-they-want

Jollibee

How Jollibee Is Disrupting the QSR Franchise Industry 

how-jollibee-is-disrupting-the-qsr-industry

USA Ninja Challenge

How This Franchise Consultant Helps Entrepreneurs Find Purpose With the USA Ninja Challenge Franchise

how-this-franchise-consultant-helps-entrepreneurs-find-purpose-with-the-usa-ninja-challenge-franchise

Busy Bee Jumpers

Bouncing Into Business: Meet Kayla and Jason Leonard, Busy Bee Jumpers’ New Franchisees 

Bouncing Into Business: Meet Kayla and Jason Leonard, Busy Bee Jumpers’ New Franchisees in Rhode Island

bouncing-into-business-meet-kayla-and-jason-leonard-busy-bee-jumpers-new-franchisees-in-rhode-island

Woodhouse Spas

Photo of exterior of Woodhouse Spa location

How Woodhouse Spas Leverages Learning Management Systems

woodhouse-spa-franchise-training-lms

Image Studios

image of studios salon suites stylists business owners

Finding Freedom: Why Beauty and Wellness Professionals Build Their Dream Careers With IMAGE Studios

benefits-image-studios-salon-suites

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Jeni’s Splendid Ice Creams Begins Franchising To Grow Its Fellowship Model

jenis-splendid-ice-creams-begins-franchising-to-grow-its-fellowship-model

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

How To Successfully Market To The Tech-Savvy and Experience-Driven Gen Z Demographic by Understanding What They Want

MORE STORIES LIKE THIS