1851

The Chicago Business Journal recently highlighted how Chicago-based PR firm <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=no-limit-agency-philly-pretzel-factory-spotlighted-for-social-success-1538" target="_blank" rel="nofollow" target="_blank">No Limit Agency*</a> was able to turn a picture of a pretzel into Internet gold for <a href="http://ownappf.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=no-limit-agency-philly-pretzel-factory-spotlighted-for-social-success-1538" target="_blank" rel="nofollow" target="_blank">Philly Pretzel Factory</a> last week. Speaking with agency founder and Chief Brand Strategist Nick Powills, the Journal detailed how quick thinking and social media ingenuity came together to create the perfect brand moment. Once news of Tim Tebow&#8217;s signing to the Philadelphia Eagles started to spread, No Limit and Philly Pretzel put their heads together and created a pretzel in Tebow&#8217;s signature pose, a picture of which the agency posted to social media. &#8220;We never expected the picture to go viral the way it did,&#8221; said Dan DiZio, CEO and co-founder of Philly Pretzel Factory, a 140-plus-unit pretzel chain born and bred in Philadelphia. &#8220;We have huge hometown pride here at Philly Pretzel Factory, and we wanted to celebrate Tim Tebow&#8217;s signing with the Eagles. What better way to say &#8216;welcome&#8217; than with his very own pretzel?&#8221; The rest, as they say, is history. &#8220;The Facebook posting was all it took for word of the Tim Tebowing pretzel stunt to start spreading like the proverbial wildfire,&#8221; Chicago Business Journal reporter Lewis Lazare said. &#8220;Within two hours, the image had gotten 705 tweets and 446 likes on Facebook. ESPN was among the early tweeters of the news. Other news organizations began to pick up on the Tebowing pretzel news through social media channels.&#8221; Soon everyone&#8217;s favorite pretzel was showing up in The Washington Post, USA Today, CBS News, Sports Illustrated, Today and more. Social media is changing. We all know this. It is now more important than ever to ensure your social moments also carry over to traditional media,&#8221; Powills said. &#8220;The traditional media now covers viral moments, in that they are waiting for fun tidbits to lighten up their news and engage with their audiences. With the Philly Pretzel Tebow moment, they can now ride out all of the traditional media buzz, as well.&#8221; Read the full story <a href="http://www.bizjournals.com/chicago/news/2015/04/23/how-no-limit-agency-chicago-made-the-tim-tebowing.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=no-limit-agency-philly-pretzel-factory-spotlighted-for-social-success-1538" target="_blank" rel="nofollow" target="_blank">here</a>.

1851 Franchise

The PR firm and pretzel chain exemplify how to garner results on social media.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

No Limit Agency, Philly Pretzel Factory Spotlighted for Social Success  

no-limit-agency-philly-pretzel-factory-spotlighted-for-social-success

Minuteman Press International

Minuteman Press franchise owners Jeff & Diana Merritt, Salisbury, MD.

Minuteman Press Franchise Review: 15 Years for Jeff & Diana Merritt

minuteman-press-franchise-review-15-years-for-jeff-diana-merritt

Dog Training Elite

photo of black and white dog, wearing a Santa hat, sitting in a wicker basket with Christmas decor

Expert Training Tips for a Well-Behaved Dog This Christmas Season

holiday-dog-training-tips

USA Ninja Challenge

USA Ninja Challenge Ends 2025 With 20 Units Awarded, Expanded Leadership Team and a Strong Foundation for a Landmark 2026

usa-ninja-challenge-ends-2025-with-20-units-awarded-expanded-leadership-team-and-a-strong-foundation-for-a-landmark-2026

America's Swimming Pool

How America’s Swimming Pool Co. Supports Franchisees With Coaching, Technology, and New Service Lines

how-americas-swimming-pool-co-supports-franchisees-with-coaching-technology-and-new-service-lines

BooXkeeping

BooXkeeping Closes Out a Breakout 2025 With Major Wins and Momentum for 2026

booxkeeping-2025-growth-franchise-expansion-2026-momentum

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

California Pizza Kitchen’s Sale Is the Latest in the Era of PE-Backed Turnarounds in Franchising

california-pizza-kitchens-sale-is-the-latest-in-the-era-of-pe-backed-turnarounds-in-franchising

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Scenthound Franchise Costs, Fees, Profit and Data for 2025

scenthound-franchise-costs-fees-profit-and-data

Newk's Eatery Franchise - Columbus, Mississippi Expansion - 1851 Franchise

Newk’s Eatery Taps Seasoned Beef ‘O’ Brady’s Multi-Unit Operators for New Columbus, Mississippi Expansion

newks-franchise-columbus-ms-patel

Robert Palmer’s Long Game: Turning a Cleveland Lawn Business into the Lawn Squad Franchise

growing-the-lawn-squad-franchise-scaling-authority-brands

image of 1851 franchise deep dive on lawn squad franchise franchise evaluation, financials

Lawn Squad Franchise Costs, Fees, Profit and Data for 2025

lawn-squad-franchise-cost-fees-profit-data

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

No Limit Agency, Philly Pretzel Factory Spotlighted for Social Success

MORE STORIES LIKE THIS