Private Equity Firm FFL Partners is exploring their options, seeking $350 million for the chain.
FFL, a San Francisco-based firm, bought Church’s Chicken in 2009 for $390 million from Arcapita Bank BSC, but the brand hasn’t seen much action since. In spite of being one of the worlds largest chicken chains with 1500 locations in the United States and more than 20 countries, the brand hasn’t seen consistent growth as of late. Church’s total units have declined by 159 restaurants in three years.
The company recently unveiled its first comprehensive rebrand since the 1980s and is planning regrowth abroad in Asia and the Middle East. Domestically, this redesign will focus on imagery and modernizing the brand. CEO Joe Christina said to QSR, “The domestic business shift was really around how we advertise to our guests. There will be small components like packaging and uniform changes throughout the year, but it was more around how we advertise what we are and what we stand for.”
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