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As technological developments roll in at a rapid-fire pace, the design that represents a brand is more important than ever. &#8220;You&#8217;re designing not only the face of the company, but you&#8217;re also making the user feel comfortable with your brand,&#8221; Ahmad Yilmaz, digital producer at No Limit Agency*, said. Here are 10 tips for dominating the design game: <span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Know your audience; know how to talk to them.<span style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> Identify the target audience and allow its principal characteristics to guide the brand&#8217;s design aesthetic and tone. Remember, visual communication is just as nuanced as verbal communication&#8212;take cues and study up! <span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Represent the brand.<span style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> You only get one first impression, and the design behind a brand is just that&#8212;a customer&#8217;s first introduction. The graphic design representing a business should embody the brand&#8217;s point of view and effortlessly convey it to customers. <span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Be consistent.<span style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> Once the aesthetic of the brand is defined, don&#8217;t veer off on tangents. Too many modifications or logo swaps can jeopardize brand recognition and alienate customers. <span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Keep it clean.<span style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> There is no room for clutter in the design world. Simple, intuitive graphics yield the most impact with consumers. Take your website anywhere, anytime. Technology is now more important than ever, and a website should be optimized for all portable devices. &#8220;A website has to pay attention to those trends that are happening on mobile devices,&#8221; Yilmaz said. <span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Don&#8217;t overwork the design.<span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> Constantly massaging ideas can often lead to a diluted final product. Trust your instincts and be disciplined enough to know when to step away from a project. <span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Integrate social media.<span style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> Confirm that your website is not only polished, but also that all social media channels are represented in some fashion. Whether it&#8217;s a handful of widgets or a group of hyperlinks, integrating social media into a website can help build brand power. <span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Simple is better. &#8220;You want the design to feel unaggressive and not cheesy. Keep it plain, simple and to the point so the user focuses on what&#8217;s important,&#8221; Yilmaz said. By showcasing the heart and soul of the brand, users can more easily understand its products. <span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Make the website easy to navigate.<span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;"> No one wants to hunt through a trove of webpages to peek at a price list or find a nugget of contact information. Incorporating intuitive navigation throughout a website will give customers the most pleasant browsing experience possible. <span style="background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Streamline anything and everything. <span style=" background-image: initial; background-attachment: initial; background-color: white; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Social media channels should complement a brand&#8217;s website and abide by similar design principles. By striking a balance between brand tone and informative content, a business&#8217;s social media outlets will be a resource, not an afterthought.

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Design for success and lead generation with these winning tips.

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