1851's Vet 100: #7 - Checkers Drive-In Restaurants

 

Checkers has been a participant in the VetFran program for several years, offering a $15,000 discount on the franchising fee to veterans opening their first restaurant in the company’s system, and prominently displays the VetFran logo on all marketing materials and on its franchise website. Owning and operating a Checkers location is attractive to veterans as the company offers a variety of building formats at compelling returns. With a strong system and a vibrant brand, Checkers says veterans would be hard pressed to find another sales-to-investment ratio that is higher among those in the burger business.

 

With the recent launch of the Cold Creations line of ice cream treats in addition to the continued development of new menu items, becoming part of the Checkers family ensures you always have something new to offer customers and to bring in business. Additionally, veterans are viewed by Checkers as excellent at both taking and giving direction, and leaders within their communities. “Veterans also have a competitive fire that is fundamentally important in the QSR business,” said Jennifer Durham, Vice President of Franchise Development.