Franchisor Stories
With global brand recognition and millions of fans around the world, Little Caesars® Pizza is actively seeking entrepreneurs who are ready to join an iconic brand with wide-open territory availability, a proven business model and an in-demand consumer offering.
Little Caesars® Pizza is an icon in the pizza industry. In the last few years, Little Caesars® Pizza has increased its international presence in markets including Asia Pacific, Europe, Canada, the Caribbean and Latin America. Now, the brand’s top growth targets for franchise expansion outside of the U.S. are India, Armenia, Portugal, Ecuador, Malaysia, Bolivia, Vietnam, Indonesia, UAE, Kazakhstan, the Philippines, England, Spain, Thailand and Russia. With thousands of locations in 27 countries and territories across the globe, Little Caesars Pizza is beloved by millions all over the planet.
For those qualified entrepreneurs interested in joining the brand, here are three reasons why now is the time to invest in the Little Caesars Pizza international franchise opportunity.
Western brands are extremely attractive to consumers in international markets, and Little Caesars offers great tasting pizza at an incredible value around the world. “The majority of U.S. restaurant brands are expensive, and our position as an affordable brand for working-class families is what makes Little Caesars work so well in every international market,” said Brett Larrabee, director of international development for Little Caesars. “We are the last major pizza chain in most countries where the opportunity to bring a legacy U.S. pizza brand still exists. If you’re looking to bring a major U.S. pizza brand to your country, Little Caesars is the perfect opportunity.”
Now, as the worldwide pizza industry reaches a whopping $145 billion, Little Caesars Pizza stands out as a brand that has both a 60-year legacy of helping franchisees thrive and a clear path towards an even brighter future of strong growth.
“The greatest thing about the pizza industry is that the demand is evergreen and universal — there are no markets where customers don’t eat pizza,” said Paula Vissing, senior vice president international for Little Caesars. “With Little Caesars Pizza, our number-one goal is to bring our offering to new parts of the world in order to satisfy that international demand for great-tasting pizza at an affordable price.”
There are many incredible international markets still available for franchisees to open Little Caesars Pizza in their countries. This wide-open market availability and position allows international franchisees to succeed with multi-unit ownership.
“As we usher in a new era of international growth, Little Caesars Pizza is actively seeking entrepreneurs who want to bring a major American pizza chain to their country and scale up to multi-unit ownership,” said Larrabee. “This creates the opportunity to reach customers who are looking for something new, as well as to establish territory exclusivity.”
Successful Little Caesars Pizza international area developers have experience as multi-unit restaurant operators, and established business and real estate contacts in the country they’re looking to develop in. Ideal candidates are also well-capitalized, with $1.5 million in liquid assets, and possess the drive to build 10-plus stores in a five-year span.
In order to appeal to the palette of these brand new markets, Little Caesars Pizza also allows for menu innovation. While the brand keeps the core ingredients and flavor profile the same, it may bring in specialty pizzas, such as the BBQ sauce pizza in Spain, or add different toppings, like the chorizo and ham blend in Mexico. In addition, Little Caesars Pizza may offer different sizes, meal schedules, off-premise services or limited-time offers to ensure that the business model is tailored to the region.
As the third-largest pizza chain in the world, prospective international franchisees can be confident that they are investing in a proven business model. “Little Caesars Pizza is a strategic business opportunity that emphasizes simplicity and efficiency, as well as a quick-to-scale concept with great profit potential,” said Larrabee. “Low square footage, limited numbers of employees and takeaway service all help to keep operating costs low and maximize profitability.”
In addition, the Little Caesars Pizza brand offers a high level of support and makes significant investments in new technology to help the business stay relevant with customers. For example, the brand’s signature Hot-N-Ready® model, available in select countries, allows customers to walk in and out in 30 seconds or less with an affordable pizza that is as fresh as it is delicious. Little Caesars Pizza has also been positioning itself as an innovator of technology as it rolls out new services around the world, the award-winning Pizza Portal™ pickup and more. Little Caesars Pizza’s breakthrough Pizza Portal pickup is the first heated, self-service mobile order pickup station in the quick service restaurant industry and is currently available in both the U.S. and Canada, with plans to introduce it outside of North America soon.
The brand’s success isn’t going unnoticed in the industry —recently, Little Caesars Pizza was ranked 29th on Franchise Times Top 200+ list. Now, Little Caesars Pizza is actively seeking interested entrepreneurs eager to join the pizza revolution and share the three brand pillars of value, quality and convenience with communities around the world.
For more information about franchising internationally with Little Caesars, please visit https://international.littlecaesars.com/.
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