1851

Skincare is already a massive, $100 billion dollar industry. But <a href="https://www.linkedin.com/in/adam-ross-6bbaab2/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=300-stores-in-5-years-heyday-ceo-adam-ross-shares-his-vision-for-franchise-growth-2716820" target="_blank" rel="nofollow">Adam Ross</a>, CEO and co-founder of <a href="https://1851franchise.com/heyday/info">Heyday</a>, a fast-growing skincare franchise focused exclusively on improving the experience of facials, says the industry hasn’t even begun to tap into its true consumer potential.&nbsp;“The skincare industry is ready to be fundamentally transformed in the way that Uber transformed transportation and Spotify changed music services forever,” said Ross. “Despite its size, the category still has a very unsophisticated playbook. We’re changing that.”&nbsp;Ross believes that <a href="https://1851franchise.com/heyday/info">Heyday</a> is set to become an industry-leading brand through a personalized, affordable and approachable skincare method, offering an exclusive focus on the facial paired with an aggressive franchise development strategy. The brand plans to have more than 300 stores open across the country in five years.&nbsp;So far, the brand is right on track. Since it began franchising in 2021, it has received an explosion of interest from potential franchise owners, especially among those already in the health and wellness space. Currently, Heyday has signed single unit agreements, as well as large multi-unit development deals in New York, Los Angeles, Chicago, Philadelphia, Atlanta, Cincinnati and beyond.&nbsp;&nbsp;“The high volume of interest that we have received right out of the gate as an emerging franchise brand is an encouraging start to say the least,” said <a href="https://www.linkedin.com/in/seanbock/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=300-stores-in-5-years-heyday-ceo-adam-ross-shares-his-vision-for-franchise-growth-2716820" target="_blank" rel="nofollow">Sean Bock</a>, president of franchising. “We believe that, based on this initial reaction from franchisees, we will have no problem meeting our franchise goals for next year and beyond.”&nbsp;For Ross, the decision to begin franchising was an easy one since he strongly believes that local owners are best positioned to deliver on Heyday’s brand promise. “We need owner partners who are aligned with our core values and are ready to execute in order to provide a superior customer experience on a local level,” he said.&nbsp;By dominating the marketplace early with a business model that emphasizes skincare education, employee and customer satisfaction and strong unit economics, Ross says Heyday will be the defining skincare brand for a new generation.&nbsp;“Skincare is the second-highest daily routine in people's lives behind food and beverage, yet there is no single trusted brand,” said Ross.&nbsp;Currently, 70% of the store’s clients are under the age of 35, and nearly 70% purchase monthly memberships. With its very modern approach to skincare service — including an online booking system that makes requesting a service as easy as ordering a ride-share — Heyday has garnered a Net Promoter Score of 85, ranking among the top brands in the world.&nbsp;But Ross is continuing to look beyond millennials to help grow its customer base. Gen Z, which comprises a whopping 32% of the global population, is even more skin-conscious. They are 10% more likely to have a facial care routine than Millennials, with three out of four stating they began using a facial moisturizer and cleanser before the age of 18, according to <a href="https://s3.amazonaws.com/composedcreative_wp/wp-content/uploads/2019/04/19174221/Composed_Natural_Sustainable_Skincare_Report.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=300-stores-in-5-years-heyday-ceo-adam-ross-shares-his-vision-for-franchise-growth-2716820" target="_blank" rel="nofollow">a recent study of Gen Z consumer habits</a>.For Ross, that means that Heyday is on the precipice of a huge opportunity. “We see ourselves as the number one skincare brand in the U.S. with massive opportunities for growth in nearly every market across the country,” he said.Start-up costs to open a Heyday range from $574,000 to $755,500. Learn more about franchise opportunities here: <a href="https://www.heydayskincare.com/pages/franchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=300-stores-in-5-years-heyday-ceo-adam-ross-shares-his-vision-for-franchise-growth-2716820" target="_blank" rel="nofollow">https://www.heydayskincare.com/pages/franchise</a>.

300 Stores in 5 Years: Heyday CEO Adam Ross Shares His Vision for Franchise Growth

1851 Franchise

The co-founder of the emerging skincare franchise explains how the brand plans to achieve its aggressive development goals.

300-stores-in-5-years-heyday-ceo-adam-ross-shares-his-vision-for-franchise-growth

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Jollibee -Launch-Story-Brand-Page-Deep-Dive-2025

Jollibee Franchise Costs, Fees, Profit and Data for 2025

jollibee-franchise-costs-fees-profit-and-data-for-2025

LearningRx Franchise - 1851 Franchise Deep Dive

LearningRx Franchise Costs, Fees, Profit and Data for 2025

learningrx-franchise-deep-dive

Design with image of employee holding card reader and customer paying

How Smart Retail Franchises Are Winning Against Online Competition

retail-franchise-opportunities

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

300 Stores in 5 Years: Heyday CEO Adam Ross Shares His Vision for Franchise Growth

MORE STORIES LIKE THIS