360º Painting Shows No Signs of Slowing Down, Posts Double Digit Revenue Increases in Q1

360º Painting, one of the fastest-growing residential and commercial painting franchises with more than 120 units, has started 2021 on a high note, securing double-digit year-over-year growth and establishing itself as one of the most resilient and lucrative opportunities in franchising.

Over the past year, the painting brand has seen major success due to the durability of the home-services segment, which saw a rise in demand as more people stayed home and tackled renovation projects throughout the pandemic.

“360º Painting proved to be incredibly resilient during the pandemic, and that has allowed us to bring great momentum into 2021,” said Chief Development Officer Iric Wexler. “We have already seen strong numbers in Q1, and we see a lot of opportunity for growth in 2021, and we’re eager to make the most of it.”

Now, with a 49% increase in revenue from January to February 2021, the painting franchise is proving this consumer demand isn’t going away anytime soon. That is why qualified entrepreneurs continue to partner with 360º Painting — the brand has already seen seven new franchise signings so far in 2021.

“We saw this as an opportunity to become more involved in our community and be a part of it more intimately,” said Alex Genthon, owner of 360º Painting of The Woodlands. “360° Painting has more flexibility than some of the other brands we looked at which was also appealing. The brand doesn’t require a brick-and-mortar location, making the overhead a bit lower, which is definitely appealing when launching a new business. Overall, painting services are an inherent necessity and will always be in demand.”

To support these incoming and established franchisees, 360º Painting’s parent company, multi-brand home services franchisor Premium Service Brands, is continuing to build out its support infrastructure.

“We’re looking closely at everything that went right last year, and every area where we see room for improvement, and we’re continuing to introduce new supports and resources to make our franchise owners more successful,” said Wexler.

For example, Premium Service Brands recently hired Deb Wall as director of digital marketing. Wall will work one-on-one with all PSB franchise owners and help them create marketing plans designed to scale their businesses. In 2020, 360º Painting’s leadership team also introduced a new end-to-end customer relationship management software to boost sales and streamline franchisees’ day-to-day operations.

In addition, Premium Service Brands has launched several new and exciting programs during the first quarter of 2021 to support brand growth and franchise development.

HomeOne, which launched mid-March, is a lead portal that gives customers a one-stop source for their home service needs. For example, if a homeowner had a good experience with 360 Painting, they are able to use the HomeOne tool to connect with the six other trustworthy PSB brands. Homeowners often inquire about multiple home-based services when they reach out to one Premium Service Brands concept, and with HomeOne, the multi-brand company will be able to efficiently cross-market among concepts and satisfy all of the consumer’s needs.

The team also launched their Home One Program in January, which incentivizes franchisees to grow vertically by diversifying their Premium Service Brands portfolio with new brands in the same market. This strategy allows a franchise owner to build and leverage community relationships within a single market by offering multiple services that meet customers' ongoing home-services needs.

Recently, the brand’s success has been receiving recognition from the franchise industry at large. In early 2021, the brand made Entrepreneur magazine’s 41st Annual Franchise 500 list for the fourth year in a row, ranking as No. 489 overall. They were also ranked #132 in the publication’s Fastest Growing Franchises list and #92 Top Franchises for Less Than $100,00. 360° Painting has also placed on Franchise Times’ Top 200 list, which recognizes brands for their growth over the past 18 months

Now, 360° Painting is continuing to leverage its impressive momentum by expanding to new territories across the country.

“Signing new franchisees while simultaneously seeing a boost in year-over-year sales is a huge validator for our brand,” Wexler said. “We are excited to enter new markets with franchisees who are well-established in their communities and with homeowners who are looking to make improvements to their spaces.”

The startup costs for a 360° Painting franchise range from $99,125 to $139,500. The franchise fee is $60,000. To learn more about franchising with 360° Painting, visit https://www.premiumservicebrands.com/360-painting/.