WHY I BOUGHT
Why Commercial and Residential Painting Expert Brian Conrad Bought a 360º Painting Franchise in Naperville, Illinois
Conrad joined the award-winning painting services franchise to take advantage of its winning business model and offer industry-leading responsiveness and customer service to his community.
360° Painting is a home improvement franchise based out of Charlottesville, Virginia that offers a comprehensive, personalized painting experience. As a flagship brand of Premium Service Brands (PSB), 360° Painting has become the go-to resource for commercial and residential painting, growing to include 121 units nationwide and being ranked the No. 1 franchise in the painting category for two years in a row on Entrepreneur’s Franchise 500 List.
The Naperville, Illinois-based franchisee, Brian Conrad, joined the 360° Painting team in January 2018 with a mission to diversify his family’s business portfolio and bring high quality painting services to both the residential and commercial clients in his area. “After graduating from The Ohio State University, I spent ten years in the corporate world, working at a subsidiary company of Xerox based out of the western suburbs of Chicago,” said Conrad. “Those years gave me incredible business and management experience — as Director of Data Analytics, my specialty was identifying opportunities and creating ways to meet the needs of the industry’s demands. In 2017 my wife and I decided it was time for a lifestyle change and began looking for ways to diversify our business portfolio.”
Conrad researched many concepts before coming upon the 360º Painting franchise opportunity. “I am certainly not a painter, but I was drawn to 360º Painting’s scalable business model and low initial investment,” he said. “After discussing the opportunity with the corporate team, it was clear that owners are positioned to maximize earnings and become leaders in the painting segment thanks to the brand’s proven business methods and exceptional support infrastructure.”
“In today’s market, where people are constantly remodeling and redecorating their homes and businesses, the painting industry continues to grow,” said Joel Gotshall, vice president of 360° Painting. “With an approach founded on quality, responsiveness and customer service, 360º Painting prides itself on being the perfect choice for any residential or commercial painting project, letting owners tap into this growing industry and curate lasting customer relationships.”
Brian and his wife Roxanne opened the 360º Painting of Naperville, Illinois in March 2018. “It was a big change from the corporate world, but we decided to take the leap. My wife, now a VP of Marketing at a Naperville company affiliated with the pet industry, brings marketing expertise and insights to compliment my analytical side at 360º Painting. My role is to manage the subcontracted painters and use my knowledge on data analytics to drive ROI, evaluate territories and solve problems.”
According to Conrad, it is a given that painting quality needs to be great, but 360º Painting offers much more than that. “We strive to provide the most professional painting experience possible, including being upfront with customers on costs and prioritizing communication throughout the entire experience with our comprehensive, proprietary 360º Painting process and in-home consultation method,” he said. “We’re very transparent and consumer-focused in our approach as we understand how much trust is involved in letting strangers into the client’s home.”
In addition to lasting customer relationships, 360° Painting owners have an immediate advantage over independent contractors, with access to systems, software, technology, training and the support of an experienced staff, along with products sourced from PPG Paints and Sherwin-Williams, the world’s largest paint companies. According to Gotshall, experience in the home improvement or painting industry isn’t mandatory to own a 360º Painting franchise. “First and foremost, ideal franchise partners need the drive and the will to succeed,” he said. “We are looking for individuals who want to be the leaders of an industry that is experiencing enormous growth.”
Conrad certainly demonstrates this drive to succeed — he was named 360º Painting’s “Rookie of the Year” in 2018 and “Kids-Lift Champion” in 2019. Kids-Lift is an organization that works to strengthen the communities in which Premium Service Brands (PSB) works so that every child has the opportunity to reach and achieve greater goals in school and beyond. PSB franchise owners work with local organizations to brighten the lives of children and their families, providing the materials, like meals and school supplies, necessary to feel supported, nourished and capable of higher academic and personal achievement.
Since opening in 2018, Conrad has more than doubled revenue year over year at the Naperville 360º Painting location. “From day one, we've been very aggressive with our growth strategy,” he said. “We didn't make this investment to play around — we want to grow this business and replace our previous corporate income. 360º Painting offers the perfect, scalable business model needed to succeed while providing an in-demand service to the community, and we are proud to be a part of the team.”
The investment for a 360º Painting franchise is $99,125 to $139,500, which includes the initial franchise fee of $62,500. . For more information, visit: https://360painting-franchise.com