Power Trucks USA, the one-stop automotive accessory shop and service center, recently announced the official launch of its franchise opportunity. What started as ASL Off-Road, a niche shop specializing in spray-in bed liners by Jeremiah Fiel, has turned into a unique, full-customization and service destination with the help of Jeff Shiring and Whitecap Enterprises. Now, with high-revenue potential with the corporate unit seeing $2.5M in sales in 2021, an attractive work-life balance and a proven business model, the automotive brand is well-positioned to expand out from its home state of Virginia and beyond.
Here are five reasons to invest in a Power Trucks USA franchise in 2022.
Proven, Recession-Resistant Business Model in Underserved Market
With over 15 years of customer service and automotive experience, motivated and passionate entrepreneurs can leverage Power Trucks USA’s proven system and team to succeed.
“We have had minimal COVID-19 pandemic impact because we are considered an essential business, and the demand for our services has stayed strong,” said Power Trucks USA Corporate Manager Mikayla Kyle.
Additionally, prospective franchisees can get in at the ground floor of an underserved and recession-resistant market. Today, coming out of the COVID-19 pandemic, the automotive industry has proven to be uniquely resilient against the challenges of the past two years. With inflation, people are spending more money than ever on the upkeep of their personal assets, including their cars. But the aftermarket truck accessory category continues to be underserved, which means Power Trucks USA franchisees can carve out a lucrative niche with minimal competition.
“There’s never been a better time to get into this business,” says Fiel, Founder and CEO of Power Trucks USA Franchising. “The aftermarket accessory industry just continues to grow. It’s up to over $50 billion a year, and now with auto prices skyrocketing, people are holding on to their vehicles longer and spending more to customize them and keep them on the roads.”
High Revenue Potential and Low Initial Investment
Power Trucks USA performs all truck, Jeep, car and SUV aftermarket accessory sales, services, and installations. These include everything from lift kits, wheels, bumpers, lighting, Tonneau bed covers, toolboxes, hitches, and winches to window tinting, audio systems and floor mats. In addition, their team also performs all general maintenance services, including oil changes, brakes, tires, and engine repairs on all types of vehicles.
“All of these services provide franchisees with multiple streams of revenue,” said Kyle. “Whether it be coming from dealerships, general maintenance work, aftermarket parts, window tinting — we are a franchise that combines several other businesses all into one. This results in strong ROI because our services and products go far beyond any parts the customer may have purchased; it also includes customizations, repairs, and design. We are the solution that truck owners need in their community. We are truly a one-stop-shop.”
The numbers speak for themselves — Power Trucks USA saw a 41.3% gross profit in 2021, and that number continues to grow. Best of all, ??the start-up costs to buy a Power Trucks USA franchise range from $250,000 to $500,000 (all inclusive depending on the geographic area and location build-out), which is much lower than the industry average, with potential gross sales of $2.5 million as reported in the 2022 Franchise Disclosure Document.*
Great Work-Life Balance and Community Involvement
“It isn’t just the financials that make Power Trucks USA stand out,” Kyle says. “The concept also offers prospective franchisees the chance to become their own boss and take control of their work-life balance.”
“We offer a Monday through Friday, 8 AM to 6 PM schedule, with Saturdays from 9 AM to 1 PM,” said Kyle. “Owners can be home to enjoy dinner with the family and can also be sure to have the time to go to sports games and spend time with their loved ones. You are really setting yourself up for life success.”
Additionally, Kyle notes that Power Trucks USA has a long history of getting involved in the community and franchisees will have the opportunity to do the same through their business.
“We are very involved directly in our community and often host fun events such as Trunk or Treat, where we dress up trucks and jeeps, and kids can trick or treat,” said Kyle. “We’ve also done other local events and are involved with the Boys and Girls club. These events not only get the brand name out there and allow you to meet local vendors, but it also provides franchisees with a great way to give back and spend more time with their community.”
New and Developing Territories
As a brand new franchise concept, the Power Trucks USA brand boasts wide-open territory availability. The team aims to grow around its immediate Northern Virginia area first and then build out from there, targeting primed markets in towns along the East Coast and then expanding West into Texas, Arizona, Nevada and beyond.
“We have almost all 50 states ready to go for franchising and many prime markets available across the country,” said Kyle.
In every market, Fiel says the ideal Power Trucks USA franchisee is someone business-savvy who has experience in customer service and is comfortable being the face of their business. “We need passionate, hardworking, good-hearted people who know and understand top quality customer service,” he said. “These could be business-savvy auto technicians, service writers or entrepreneurs from other trades.”
First-of-its-Kind Franchise
Power Trucks USA is the first franchise within the aftermarket truck accessory category to offer a one-stop-shop solution for all truck, Jeep, SUV and vehicle enthusiast’s needs, which makes it a one-of-a-kind franchise opportunity for business-savvy entrepreneurs looking to enter the automotive industry.
And since incoming owners will be the first in the Power Trucks USA system, Fiel says they will have an exceptional level of support through every step of the process. The company helps research trade areas to find the right retail space and provides assistance throughout facility buildout — store configuration, equipment displays, service bay configuration, etc. They also provide a mentoring and hands-on training program to answer any and all questions and concerns while providing their partners with the same level of service they provide their customers.
“We really decided to franchise Power Trucks USA because it has had such a positive impact on our lives, the lives of our employees and our community — it allowed me to follow my passion for cars, spend fewer hours at work and make a great living,” said Fiel. “Now, we want to share it with highly motivated individuals looking to become their own boss, achieve financial goals, positively impact and influence their community, and fulfill their automotive passions.”
For more information, visit https://powertrucksusafranchising.com/.
*As reported in the Power Trucks USA 2022 Franchise Disclosure Document (FDD). Please see Item 7 and Item 19 for more information regarding investment ranges and potential earnings.