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The wellness and self-care industries are burgeoning, and&nbsp;<a href="https://1851franchise.com/squeezemassage">Squeeze Massage</a>, the world-class massage brand from the founders of&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-drybar-costs-fees-profit-and-data-2722321">Drybar</a>, is at the forefront of this growth. With its unique approach to affordable luxury in massage services,&nbsp;<a href="https://www.squeezemassage.com/franchising?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944" target="_blank" rel="nofollow">Squeeze</a> presents an enticing opportunity for entrepreneurs.&nbsp;Here are five compelling reasons to consider buying a Squeeze franchise in 2024:<h2>1. Robust Economic Resilience</h2>While no business is recession-proof, Squeeze's model offers several advantages in challenging economic climates. "People always prioritize wellness and feeling good, which is where Squeeze comes in," said&nbsp;<a href="https://www.linkedin.com/in/jennifer-brock-a2529453?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944" target="_blank" rel="nofollow">Jennifer Brock</a>, VP of Franchise Development for Squeeze Massage.&nbsp;The massage industry generates over&nbsp;<a href="https://www.ibisworld.com/industry-statistics/market-size/massage-services-united-states/?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=The+Massage+Industry">$17 billion annually</a> and almost&nbsp;<a href="https://nhi.edu/massage-therapy-profession-stats?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=The+Massage+Industry&utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944" target="_blank" rel="nofollow">50 million Americans</a> receive a massage each year.According to a recent&nbsp;<a href="https://www.weforum.org/agenda/2022/02/megatrends-future-health-wellness-covid19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944" target="_blank" rel="nofollow">Ipsos</a> survey, 62% of Americans believe their health is more important to them now than it was before the pandemic. Not only is there a&nbsp;<a href="https://www.weforum.org/agenda/2022/02/megatrends-future-health-wellness-covid19/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944" target="_blank" rel="nofollow">growing interest</a> in self-care and wellness, but there is also a growing desire for personalized, stress-free experiences, something Squeeze was pioneering long before the pandemic.&nbsp;In fact, a study from&nbsp;<a href="https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/still-feeling-good-the-us-wellness-market-continues-to-boom?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944" target="_blank" rel="nofollow">Mckinsey</a> found that 49% of Millenials expressed a strong preference for products, services or apps that leverage personal data to personalize the consumer experience and 45% of consumers intend to spend more on wellness services or app-based services over the next year.<h2>2. A Way Better Massage Experience</h2>Amid the growing demand for wellness, Squeeze has adeptly filled a market gap with its "affordable luxury" concept, offering massage services that are both high-quality and accessible.&nbsp;“At Squeeze, we're always striving to make things better,” said Brock. “For decades, massage has proven itself to be a valuable, in-demand service within the health and wellness space, but no one has filled the void for what we've coined ‘affordable luxury’. We are bridging the gap between affordable discount chains and high end luxury spas&nbsp; — similar price points with an elevated experience.”&nbsp;Squeeze goes beyond the traditional massage model, offering a customer experience rooted in modernity and convenience. Utilizing an industry-leading technology platform, for example, Squeeze allows guests to browse therapists, book appointments and even customize their massage preferences, all within the platform. Guests can also review all-inclusive pricing where extras like deep tissue, heat therapy, aromatherapy, prenatal massage and percussion therapy don’t cost extra, as well as a friendly and value-packed membership program with deeply discounted massages, month-to-month commitments and the ability to gift massages to friends and family.&nbsp;Each massage is tailored to the guests’ liking including pressure, music and lighting, with no added fees. This also means that the shop team doesn’t have the responsibility of upselling or pushing additional services on guests. Instead, they can focus on delivering what Squeeze has dubbed “a way better massage experience.”<h2>3. A Way Better Franchise Experience</h2>In the process of creating “a way better massage experience,” Squeeze has also in tandem created a way better franchise experience, designed by the franchising&nbsp;<a href="https://1851franchise.com/squeezemassage/the-masterminds-behind-drybar-are-transforming-the-massage-industry-with-the-tech-driven-franchise-squeeze-on-its-path-to-developing-500-units-by-2027-2721588?utm_source=1851franchise.com&amp;utm_medium=article&amp;utm_campaign=dynamic-husband-and-wife-duo-open-denver-squeeze-massage-franchise-2723377#stories">masterminds behind Drybar</a>.&nbsp;When it comes to the day-to-day operations, every aspect of Squeeze’s business model was thoughtfully designed with future Operators in mind. Unlike other franchise concepts, Squeeze even provides a centralized guest experience team as a first tier of support available to its franchisees (referred to as “Operating Partners”) and their teams seven-days a week.&nbsp; This includes a comprehensive operations manual, favorable supply chain agreements for quality products and services, and advanced technology support. Their tech offerings include an app-based booking and payment platform, an internal CRM system, and other software solutions to streamline operations.&nbsp;“We really streamlined both the guest and the partners experience through our progressive technology initiatives — including our app-based booking and payment platform, allowing guests to walk in and float out,” said Brock.&nbsp;Additionally, Brock says the team set out to create an embracive culture at Squeeze that is centered around Massage&nbsp;<a href="https://1851franchise.com/squeezemassage/why-massage-therapists-love-working-at-squeeze-massage-2724522#featured">Therapists</a>, including an impressive team member retention program that allows Operating Partners to attract and keep the best talent.<h2>4. Comprehensive Support for Franchisees</h2>Squeeze demonstrates a robust commitment to supporting its Operating Partners, offering a comprehensive array of programs and tools designed to foster success and brand consistency.&nbsp;This support begins with an extensive initial training program known as Squeeze School, based in Los Angeles. It encompasses a wide range of topics crucial for business operation, including brand knowledge, marketing, recruiting, leadership and technology integration. This foundational training is complemented by ongoing education to keep Operating Partners aligned with the latest industry trends, operational changes and new service roll-outs.<a href="https://1851franchise.com/squeezemassage/how-squeeze-massage-provides-franchisees-with-an-expert-real-estate-team-to-handle-all-aspects-of-site-selection-and-build-out-2724440#featured">Real estate support</a> is also a key part of the Squeeze puzzle. From onboarding through site selection, LOI and lease negotiation, permitting and construction project management, Operating Partners are connected with a best-in-class real estate team to ensure the process is as smooth as possible.&nbsp;In terms of marketing, Squeeze equips its Operating Partners with an array of resources. They provide detailed onboarding &amp; training, marketing playbooks, guidelines for promotional programs, and a suite of materials and signage to ensure uniform brand representation across locations.&nbsp;Additionally, they craft and implement all digital marketing strategies across paid advertising, listing management, organic social media and email marketing.Moreover, Squeeze recently introduced a business coaching program, providing Operating Partners with monthly meetings with coaches to further support and realize their business objectives. This holistic approach underscores Squeeze’s dedication to the success and growth of its franchisees.<h2>5. Ambitious Growth and Long-Term Vision</h2>Now, with&nbsp;<a href="https://1851franchise.com/squeezemassage/5-reasons-why-now-is-the-time-to-buy-a-squeeze-massage-franchise-2722461#trending">over 90 territories in development</a>, Squeeze has ambitious growth plans. "We're hopeful to have a total of 500-700 shops open and operational within the next 5-7 years," Brock said.&nbsp; Drybar was approximately 40% franchised and 60% corporate-owned, and the leadership team that helped Drybar expand to 150 locations was notoriously exclusive when it came to letting owners into the system.&nbsp; While Squeeze is set to be 100% franchise-owned-and-operated, the brand will maintain Drybar’s very high standards. Squeeze’s current network of Operating Partners includes individuals with leadership experience from Amazon, Walmart, Disney, Coca-Cola, Target, Planet Fitness and more.At their core, the ideal Squeeze Operating Partner is a people-person with a passion for doing good in their community. They should also have a strong business acumen, experience leading and managing teams, the drive to grow and succeed and be aligned with the brand’s five core values — affectionately referred to as “<a href="https://www.squeezemassage.com/careers?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=Why+You%3F&utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944" target="_blank" rel="nofollow">The Feels.</a>”&nbsp;As the wellness industry continues its&nbsp;<a href="https://www.weforum.org/agenda/2022/02/megatrends-future-health-wellness-covid19/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=why-high-net-worth-operators-love-the-squeeze-massage-franchise-2723959&utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-reasons-to-buy-a-squeeze-massage-franchise-in-2024-2724944" target="_blank" rel="nofollow">upward trajectory</a>, Squeeze is perfectly poised to take advantage of this booming market, making it an attractive portfolio addition for&nbsp;<a href="https://1851franchise.com/squeezemassage/why-high-net-worth-operators-love-the-squeeze-massage-franchise-2723959#featured">high net worth individuals</a>,&nbsp;<a href="https://1851franchise.com/squeezemassage/dynamic-husband-and-wife-duo-open-denver-squeeze-massage-franchise-2723377#trending">multi-unit franchisees</a> and&nbsp;<a href="https://1851franchise.com/squeezemassage/why-these-franchisees-chose-squeeze-massage-2724339">entrepreneurs</a> of every ilk.“The time has never been better to join Squeeze at the ground floor as it continues its trajectory towards Drybar-level success and beyond,” said Brock.“The owners we bring on board today are going to continue to set the stage for our future success. We're just getting started!”For more information about owning a Squeeze franchise, visit&nbsp;<a href="https://1851franchise.com/squeezemassage">https://1851franchise.com/squeezemassage</a>

5 Reasons to Buy a Squeeze Massage Franchise in 2024

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With established brand recognition, innovative technology and a tenured leadership team from the founders of Drybar, Squeeze is setting Operating Partners up for major success in the wellness space.

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

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