5 Reasons Why the Amazing Lash Studio Brand is a Strong Franchise Opportunity

Founded in 2010, the Amazing Lash Studio® brand provides guests with a premium experience built on offerings ranging from proprietary eyelash extensions and lash lifts to high-quality maintenance services. Following its acquisition by WellBiz Brands Inc., the Amazing Lash Studio brand quickly established itself as the owner of the lash space. Since day one, the Amazing Lash Studio brand has offered a strong opportunity for franchisees thanks to recurring revenue from a membership model, coveted individual rooms for guest services, stylist longevity and a focus on innovative services and products.

“Since 2010, we have learned so much about this business model and have optimized it for franchisees,” said Lauren Wanamaker, senior director of development of WellBiz Brand, Inc. “Any prospective franchise owner can have a great deal of confidence in the brand, and we have all the tools and resources to support them along the way. We’re not just focused on selling to get our unit count up — we prioritize healthy growth and bringing in the right type of franchisees who share our core values and are extremely passionate about the business.”

Here are five reasons the Amazing Lash Studio brand is a strong franchise opportunity for passionate entrepreneurs looking to enter the beauty industry.

A Membership-Based Service Model and Private Rooms

The Amazing Lash Studio membership-based service model is one of the key ways the brand stands out as a business opportunity. As a member, guests revisit their local Amazing Lash Studio location every few weeks for eyelash extension refills, creating the potential for franchisees’ financial stability through recurring revenue and by attracting new guests through incentivized referrals. Plus, the Amazing Lash Studio brand helps new franchisees start advertising their studio’s membership specials before their doors are open.

Another differentiator of the brand's business model is the fact that the Amazing Lash Studio brand is the only eyelash extension-focused concept to prioritize the guest experience with private, spa-like application rooms. Stylists are trained to discuss pre- and post-care only at the beginning and end of the service so that guests can kick back, close their eyes and take a break from the troubles of daily life without fear of being disturbed.

“In all of the brand’s past market research, private rooms were the number-one reason guests choose the Amazing Lash Studio brand and continued coming back week after week,” said Wanamaker. “For franchisees, the individual rooms are unmatched in the segment and are a primary driver of customer acquisition and retention.”

Best-in-Class Franchisee Support Infrastructure

In addition to an established business model, the Amazing Lash Studio brand works hard to provide a suite of support platforms for the team. “With the backing and leadership expertise of WellBiz Brands Inc, the brand is better able to be hands-on at multiple levels of the development process, supplying franchisees with comprehensive, analytics-driven support throughout the entire process, including help with marketing, operations, vendor partnerships and real estate site selection,” said Wanamaker.

The Amazing Lash Studio operations team spent this past year developing the Speed to Ramp program, which shortens the window of time between studio opening and profitability, through marketing, real estate, and operational support. The Amazing Lash Studio support team also utilizes a business intelligence platform that gives franchisees access to every KPI at a glance to optimize data-driven operations. Plus, the real estate strategy analyzes demographic information such as age, marital status, spending habits and income levels to help pinpoint the best location for the market’s new studio.

When new franchisees are first to their market, the brand provides marketing assistance by helping drum up local awareness and demand for its leading beauty services. “We are very lucky to be engaged with two different marketing agencies,” said Ariel Clay, Vice President of Marketing. “For social media, we’re working with a beauty agency out of New York and have fully integrated the approach into our network-wide marketing platform for franchisees. The agency understands our niche customer base and knows exactly how to reach them. On the digital side, we’re working with an agency that can track every lead that comes through the door, as well as their engagement, impressions and scheduling tendencies.”

Lastly, since highly qualified, talented and effective stylists aren’t always easy to find, the Amazing Lash Studio brand has several resources available to interested franchisees that can contribute to the training and retention of the best stylists in the industry for their studio, including everything from marketing pamphlets to culture surveys. In addition, the brand’s new “Advanced Manager Training” initiative ensures that franchisees are given support in finding and retaining the best possible leaders for their studios as well, so they don’t need to worry about day-to-day operations.

A Commitment to Innovative Beauty Products and Services

From day one, the Amazing Lash Studio brand has continued to innovate and adapt to changing consumer demands, conducting research and development to seamlessly roll out new services and products system-wide. With about 20% of services going to non-members, this not only creates new revenue streams for franchisees, but helps ensure that guests keep coming back.

“The Amazing Lash Studio brand is a beauty service brand, so it is important to constantly be on the cutting edge of the world of beauty,” said Clay. “The industry moves fast and we put a major emphasis on bringing new and exciting products and services to franchisees in order to help them grow their business — we see ourselves as the pioneer and leader when it comes to innovation and resources for franchisees.”

The brand provides guests with light-as-air lashes, fast-drying adhesives and a unique proprietary technique of adhering a single fiber to individual lashes to create a customized look. The brand has developed four proprietary styles that can be tweaked based on a customer’s preferences: Gorgeous, Natural, Sexy and Cute. To help guests maintain their newfound confidence long after leaving the studio, Amazing Lash Studio locations sell the brand’s retail line of eyelash extension aftercare products.

Further, the Amazing Lash Studio brand prioritizes innovation, recently launching both Amazing Lash Lift and Amazing Featherweight Lashes®. The brand also recently rolled out six different types of lash curls, five new adhesives and lash lifts to respond to changing interests and trends.

An In-Demand Service and Opportunity

As health and wellness becomes more popular throughout the U.S., consumers are increasingly prioritizing services that promote stress relief and wellness, such as massage therapy services, beauty and fitness. “Within the franchise industry, there are very few new categories, and the eyelash extension segment is one with a lot of new adopters,” said Matt Stanton, WellBiz Brands, Inc. Chief Development Officer. “Millennials and Gen Z are known for spending their money on health and wellness, and our brand’s services fit perfectly within that demand. The younger demographic is always looking for the newest and hottest trend on the market.”

In addition to consumer demand, Stanton points out that younger candidates are looking for new and exciting business opportunities. “Many millennials are already tired of building success for someone else and are looking for flexibility in their careers,” he said. “The Amazing Lash Studio brand allows franchisees to build their own success and empire in an industry that they already love personally.”

Since Amazing Lash Studio is a newer franchise system in the beauty industry, potential franchisees have the opportunity to buy in during the early stages. “Everyone wants to be with the next leading concept, and, as a brand, we try to capitalize on our leveraged position,” said Wanamaker. “The biggest thing that resonates with franchisee candidates across all demographics is the brand’s top position in the lash space. We have all of the support systems, innovations and teams in place to maintain that position. While we will always be the category leader, our goal is to be the category killer”

A Growing National Footprint

The Amazing Lash Studio brand is the industry leader, with a national footprint over three times larger than the closest competitor. The brand awarded over 50 licenses in 2019, including openings in four states for the first time: Michigan, Louisiana, Iowa and Massachusetts. In 2020 the Amazing Lash Studio brand plans to continue growing with both new and existing multi-unit franchisees.

“Our position in the industry is what makes this an urgent franchising opportunity,” said Wanamaker. “While we are still looking for qualified franchisees to help us grow in prime territories across the U.S, the franchising opportunity won’t be around forever with the brand.   This scarcity of territory is the biggest reason why now is the best time from an industry perspective. Semi-permanent lash extensions are no longer a trend; they are here to stay. The Amazing Lash Studio brand is a pioneer in both the lash category and the membership space.”

With an established business model, in-demand offering, strong support infrastructure and a growing footprint, the Amazing Lash Studio franchise system is the right choice for franchisees looking to enter the lucrative lash segment.

The investment range for an Amazing Lash Studio franchise is $239,210 to $508,510*.  For more information on franchise opportunities, visit https://franchising.amazinglashstudio.com.

*As per the March 30, 2020 Franchise Disclosure Document.

Amazing Lash Franchise, LLC. 9780 S. Meridian Blvd, Suite 400 Englewood, CO 80112. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. MN File No. F-8741. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.  THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA.  SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING.  Each Amazing Lash Studio® is independently owned and operated. Amazing Lash Studio® and Amazing Lash Studio + design are registered trademarks of Amazing Lash Franchise, LLC.