1851

From McDonald&rsquo;s to 7-Eleven to Great Clips, every successful franchise started as an emerging brand. In order to rise to the top, up-and-coming franchises need to gain experience, establish rapport, and learn from mistakes and accomplishments.

1851 Franchise connected with <a href="http://ownatoastery.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-things-no-one-tells-you-about-becoming-an-emerging-franchise-2706039" target="_blank" rel="nofollow" target="_blank">Famous Toastery</a> founder and CEO Robert Maynard and <a href="http://welcomematfranchising.com/franchise-opportunities/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=5-things-no-one-tells-you-about-becoming-an-emerging-franchise-2706039" target="_blank" rel="nofollow" target="_blank">Welcomemat Services</a> founder and CEO Brian Mattingly for advice about overcoming challenges many franchisors encounter while expanding their businesses.

1. Grow with a purpose.

Maynard said it is important for growing companies to prioritize the prosperity of every location. Before opening another store, franchisors should make sure they have the time and resources to support all of their existing franchises.

&ldquo;I&rsquo;d rather have 10 stores that are doing great than 100 that are struggling,&rdquo; Maynard said. &ldquo;We are more focused on the success and profitability of each location and franchisee than the number of stores we have. Don&rsquo;t take your eye off the prize.&rdquo;

2. Establish a great company culture.

Mattingly believes Welcomemat Services has been able to attract franchisees dedicated to growing the brand because he and his team cultivated a company culture that revolves around helping others, which gives employees a purpose.

&ldquo;As a company, our core focus is to ensure others succeed,&rdquo; Mattingly said. &ldquo;Whether it is our franchisees, our clients, our vendors or anyone else who encounters the brand, we work hard to go above and beyond for them. This allows us to prosper and build a great business.&rdquo;

3. Time management is important.

When a company is growing quickly, some franchisors overextend themselves trying to manage employees, clients and customers. To avoid biting off more than they can chew, franchisors should manage their time and hire others who can help them.

&ldquo;In the beginning, many entrepreneurs underestimate how much time and energy it takes to grow a franchise,&rdquo; Maynard said. &ldquo;You can&rsquo;t be everywhere at once, and you can&rsquo;t do everything yourself. I&rsquo;ve seen some companies grow so quickly that they can&rsquo;t keep up with demand, so you have to know when to grow and know when to slow.&rdquo;

4. Hire the right people.

Mattingly thinks a franchise is only as successful as its franchisees. That opinion is why it is important to take the time to properly vet potential franchisees to make sure they are a good fit.

&ldquo;As we were emerging, one of the biggest challenges was franchisee selection,&rdquo; Mattingly said. &ldquo;It can be tempting to allow anyone to get involved, but it is imperative that you are selective and find the best people for your system.&rdquo;

Mattingly said Welcomemat Services is looking to partner with 12 new franchisees in 2018. To find the best candidates, the company created personas of people who would and would not be a good fit.

&ldquo;While it might be hard to turn someone down, it ends up being costlier to bring someone in who does not share the same goals and values,&rdquo; Mattingly said. &ldquo;The whole idea of franchising is to find the right people who can help build the brand.&rdquo;

5. Support your franchisees.

Famous Toastery involves its franchisees in important decisions and solicits their input.

&ldquo;We are in the trenches with our franchisees, so we understand both their setbacks and successes,&rdquo; Maynard said.

One of Mattingly&rsquo;s favorite parts about franchising is working with franchisees to ensure that they build lucrative businesses.

&ldquo;I love to see franchisees grow and prosper,&rdquo; Mattingly said. &ldquo;I&rsquo;ve worked with our franchisees to expand to open multiple units and have seen people get promoted and grow into their roles to impact communities across the country.&rdquo;

5 Things No One Tells You About Becoming an Emerging Franchise

1851 Franchise

Two franchise founders share lessons they learned while growing their companies.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

5-things-no-one-tells-you-about-becoming-an-emerging-franchise

Sola Salons

Sola Salons Targets Chicago for Strategic Franchise Growth

sola-salons-targets-chicago-for-strategic-franchise-growth

Melting Pot

Photo of Melting Pot white chocolate fondue

How Melting Pot Franchisees Drive Year-Round Success Through Strategic Promotions and Local Marketing

melting-pot-franchise-year-round-success

Crust Pizza Co.

Crust Pizza Co. - Technology Piece - CTO Nick Fontenot - May 2025 - 1851 Franchise

Crust Pizza Co. Builds the Future of Franchising With Tech-First Strategy

crust-pizza-co-technology-nick-fontenot-cto

Paris Baguette

Paris Baguette’s Recipe for Expansion: Leadership, Community and A Vision for 1,000 Cafés by 2030

paris-baguettes-recipe-for-expansion-leadership-community-and-a-vision-for-1000-cafes-by-2030

Seniors Helping Seniors®

Franchisee Spotlight with Billy and Anita Clark and Seniors Helping Seniors

Heart and Purpose: Couple Launch Seniors Helping Seniors® Franchise in Northern Arizona

heart-and-purpose-couple-launch-seniors-helping-seniors-franchise-in-northern-arizona

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands - 1851 Franchise

DoorDash Expansion Could Reshape Delivery and Operations for Franchise Brands

doordash-acquistions-deliveroo-sevenrooms

Crumbl Franchise Investment - TSG Consumer Partners -  1851 Franchise

TSG Consumer Partners Takes Minority Stake in Crumbl, Signaling Franchise Growth Potential

crumbl-franchise-investment-tsg-consumer

Yum Brands Reports Strong Q1 Results with Big Boost from Taco Bell

yum-brands-reports-strong-q1-results-with-big-boost-from-taco-bell

QSR: McDonald’s Gains Momentum With Chicken Innovation, Value Deals and Franchisee Support

mcdonalds-franchise-recovery-chicken-strategy-value-deals-2025

The Future of Franchising: Trends and Predictions for 2025 and Beyond

the-future-of-franchising-trends-and-predictions-for-2025-and-beyond

Layoffs Surge to Pandemic-Era Highs, Opening Doors for Franchise Growth

layoffs-surge-to-pandemic-era-highs-opening-doors-for-franchise-growth

Restaurant Business: Crumbl Cools Its Expansion, Refocuses on Profitability

restaurant-business-crumbl-cools-its-expansion-refocuses-on-profitability

Franchisee spotlight image with Randy and Sandy Craft, Children's Lighthouse logo on blue background

The Crafts’ Successful Journey from New Parents to Children’s Lighthouse Franchisees

the-crafts-successful-journey-from-new-parents-to-childrens-lighthouse-franchisees

Franchisee spotlight image with photo of Robert Trujillo and UWRG logo on blue background

How Robert Trujillo Expanded His Construction Business With UWRG

how-robert-trujillo-expanded-his-construction-business-with-uwrg

District Taco Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-district-tacos-franchise-costs-fees-profit-and-data

The Ultimate Guide to Selling Franchises: Building Your Brand’s Growth Machine

ultimate-guide-to-selling-franchises

5 Things No One Tells You About Becoming an Emerging Franchise

MORE STORIES LIKE THIS