5 tips to boost your Twitter footprint

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In 2015, you need to be able to sell your brand in 140 characters or less. We’ve created 10 tips to help your brand stand out.

1. Be smart about the hashtag. It’s a great idea to incorporate hashtags into your content, but they can decrease engagement among followers if not used smartly. Don’t make your hashtag too long; make it short and to the point. As a rule of thumb, try not to use more than two per Tweet.

2. Engagement is key. You follow people and have followers for a reason. Pay attention to them! Tag other Twitter handles in your posts, respond to people’s Tweets, favorite people’s Tweets, and Retweet Tweets that are relevant to your brand.

3. Deal with customer and client feedback in a timely manner. Your Twitter feed fills up quickly because users are constantly Tweeting, and it can be easy to miss a customer’s comment or Tweet. But, it’s important to respond to any feedback, whether good or bad. Make sure to check your account several times per day and pay attention to your “notifications” button. Try using Tweetdeck, a platform Twitter created to enhance the user experience, to keep track of everything going on in your newsfeed.

4. Incorporate images into your content whenever you can. Since you only have 140 characters per Tweet, you need to be clever and succinct. Sometimes, it’s better to let your images do the talking. Connect with your design team to create fun infographics and images that your followers will love.

5. Consider promoting Tweets. Promoted Tweets are a great opportunity for your brand to reach followers it otherwise wouldn’t reach, because they can target followers who don’t follow your account. They are labeled as “promoted” and have the same Retweet, favorite, and commenting abilities as organic Tweets do. At first, try promoting one or two Tweets, study your results, and adjust your strategy from there.

Now that you’ve got these 5 tips, your brand should have no problem creating an engaging, effective Twitter account.

Nick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.

5 tips to boost your Twitter footprint

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