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Franchises have long been at the forefront of innovative marketing. From fast food to beauty services, ad campaigns created by franchises have impacted entire industries. Here are seven innovative franchise marketing campaigns that made a big impact on consumer behavior, culture at large and the bottom line.<h3>McDonald's "I'm Lovin' It" Campaign</h3>This franchise marketing success story launched in 2003, marking a turning point for McDonald's during a period of declining brand relevance, former Global Chief Marketing Officer Larry Light&nbsp;<a href="https://brandingstrategyinsider.com/brand-relevance-the-strategy-behind-mcdonalds-im-lovin-it/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">wrote in an op-ed for Branding Strategy Insider</a>.&nbsp;The catchy slogan and modern approach helped reverse sales trends, significantly raising stock prices from $13 to around $175 over the years. And the fast-food juggernaut is still using the slogan today, more than 20 years later.<h3>Burger King's Evolving Campaigns</h3>Starting with the iconic "<a href="https://rememberthatcommercial.com/burger-king-have-it-your-way/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">Have It Your Way</a>" slogan in the 1970s and evolving to&nbsp;<a href="https://www.marketingweek.com/burger-king-positive-impacts-marketing-boost/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">the 2022 "Reclaim the Flame</a>," Burger King’s advertising campaigns have continually redefined the brand. The $400 million “Reclaim the Flame” initiative marked a 30% increase in media buys but had a near-immediate impact to the bottom line. Burger King saw 5% growth in same-store sales and a 12% increase system-wide in the first quarter of its launch, according to a&nbsp;<a href="https://www.marketingweek.com/burger-king-positive-impacts-marketing-boost/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">MarketingWeek</a> report.<h3>Subway’s Subway Series</h3>Inspired by professional sports team drafts, this campaign featured famous athletes such as Charles Barkley, Simone Biles, Derek Jeter and Stephen Curry&nbsp;<a href="https://newsroom.subway.com/2022-07-12-The-Best-Athletes-in-History-Come-Together-to-Draft-the-Best-Sandwiches-in-Subway-History-into-the-New-Subway-Series?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">breaking down sandwich “stats” and “in-depth crave analysis.</a>” During the eight-week launch of the campaign, there was a 7.4% increase in same-store sales compared to the same period for its 2021 “Eat Fresh Refresh” campaign,&nbsp;<a href="https://www.nrn.com/quick-service/subway-sees-record-breaking-financial-success-subway-series-campaign?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">according to Nation’s Restaurant News</a>.<h3>7-Eleven's "Take it to Eleven" Campaign</h3>This integrated campaign aimed to bring back lost customers and revitalize 7-Eleven's relevance. It showcased diverse stories, working with “Spring Breakers” director Harmony Korine for a significant TV push, featuring varied themes such as Japanese rockabilly and all-female low-riders.This campaign spurred a projected 52 million incremental trips for 2021. It led to a 76% increase in overall purchase consideration and an 83% increase in consideration of 7Rewards, the retailer’s awards program,&nbsp;<a href="https://www.dxglobal.com/en/us/work/take-it-to-eleven/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">according to its marketing firm</a>. Consumer testing showed a 94% positive campaign sentiment, highlighting the effectiveness of its diverse storytelling approach.<h3>Panera’s Unlimited Sip Club</h3>Initially launched in 2020 as a coffee subscription, Panera&nbsp;<a href="https://www.panerabread.com/en-us/mypanera/subscription/faqs.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">expanded its beverage subscription in 2022</a> to include all self-serve drinks in the Unlimited Sip Club for $11.99 per month (<a href="https://www.panerabread.com/en-us/mypanera/subscription.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">or $119.99 annually</a>). Members can enjoy unlimited hot and iced coffee, tea, lemonade, fountain drinks, and Charged Lemonades every two hours with unlimited in-store refills.The launch of Unlimited Sip Club attracted significant attention, with more than half of its members being new to Panera's MyPanera loyalty program,&nbsp;<a href="https://www.pymnts.com/subscriptions/2023/panera-says-subscription-drives-customer-acquisition-despite-inflationary-pressures/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">the company’s chief brand and concept officer told Pyments</a>. New customers often spend more money than returning restaurant patrons, according to the publication.<h3>European Wax Center's #AxThePinkTax</h3>This 2018 campaign&nbsp;<a href="https://1851franchise.com/5-incredible-franchise-marketing-campaigns-2718298#most-recent-stories">aimed to raise awareness about the "Pink Tax" — the extra cost charged for women's products</a>. The campaign, symbolized by "Pink Brows,"&nbsp;<a href="https://shortyawards.com/11th/EuropeanWaxCenterAxThePinkTax?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">reached over 70 million impressions and saw a 1,400% increase in social media conversations</a>, effectively raising awareness and challenging unfair pricing practices.<h3>Taco Bell’s Breakfast Quesadilla Campaign</h3>To promote their new breakfast quesadilla, Taco Bell used influencer marketing to create engaging visuals in 2017. The campaign reached over 1 million new consumers and&nbsp;<a href="https://www.socialnative.com/case-studies/taco-bell-increases-product-exposure-through-influencer-content/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">earned an impressive average engagement rate of 4.8%</a>. It shows&nbsp;<a href="https://1851franchise.com/fast-food-franchises-embrace-influencer-marketing-in-a-creator-economy-2724653#featured">the potential power of influencer marketing in franchising</a>.These innovative franchise advertising campaigns exemplify how franchises can effectively use creativity and strategic marketing to connect with their audience, drive sales and build brand loyalty. From addressing social issues to revolutionizing breakfast routines, each campaign had its own distinct flair, showcasing the power of innovative marketing in the franchise world.Are you a franchise owner interested in upping your marketing game? 1851 and our parent company, Mainland*, can help! <a href="https://hellomainland.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=7-franchise-marketing-campaigns-that-changed-the-game-2724998" target="_blank" rel="nofollow">Reach out to us today and let's start a new journey together</a>.

The top 7 franchise marketing campaigns.

1851 Franchise

Leveraging TV, social media and influencers, franchises have blazed new trails with innovative marketing. Here’s how.

7 Franchise Marketing Campaigns That Changed the Game

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Caring Transitions

Why Couples Are Choosing to Own a Caring Transitions Franchise Together

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TruBlue Home Service Ally

TruBlue Home Service Ally Closes Out 2025 With Record Growth and Accelerating Demand for Aging-in-Place Services

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Strategic Franchising

The Power of Mentorship in Franchising With Strategic Franchising Systems

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The Benefits of Owning a Caring Transitions Franchise: Why Entrepreneurs Are Choosing the Senior Services Industry

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Comfort Keepers

Comfort Keepers franchise, Comfort Keepers Salt Lake City, Comfort Keepers Utah

Why Utah Is a Top Expansion Market for Senior Care Franchises: Comfort Keepers® Targets Growth in Salt Lake City and Beyond

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Restaurants Stand Out in 2025 Hiring as Consumers Look for Simple Treats

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Photo of SONIC franchise logo against blue sky backdrop

KBP Brands Acquires 78 SONIC Locations Across Five States

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IFA Releases 2026 Franchising Economic Outlook Report, Predicting Over 12,000 New Franchised Businesses This Year

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Restaurants Eye $1.55 Trillion in 2026 Sales as Value and Cost Pressures Define the Year

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Kevin Hart Is the Latest Celebrity to Enter the Franchising Game

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How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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<a href="https://1851franchise.com/why-coffee-franchises-thrive-2025-2729271">The coffee landscape</a> continues to evolve rapidly, with convenience now arguably the most critical factor for consumers. With daily routines accelerating and convenience reigning supreme, the drive-thru model has cemented its status as the most sought-after route for securing that vital caffeine boost.Below is an examination of seven leading drive-thru coffee franchises projected for substantial expansion through 2026.<h3><a href="https://franchising.scooterscoffee.com/">1. Scooter’s Coffee</a></h3><ul><li>Unit Count: 849</li><li>Investment Range: $692,150 - $1,523,400</li></ul>Scooter’s is a national, drive-thru-first system with a mature playbook and heavy franchisor support. The brand publicly positions its model around speed, small footprints and kiosk/drive-thru formats, with disclosed fees and requirements for new operators.<a href="https://franchising.scooterscoffee.com/?utm_source=chatgpt.com">&nbsp;</a><h3><a href="https://www.ziggiscoffee.com/franchise/">2. Ziggi’s Coffee</a></h3><ul><li>Unit Count:&nbsp;100</li><li>Investment Range: $581,500 - $1,759,500</li></ul>Colorado-born Ziggi’s offers flexible drive-thru formats to suit various locations, including single-sided and double-sided drive-thrus, as well as a full café combined with a drive-thru.<h3><a href="https://franchise.thehumanbean.com/">3. The Human Bean</a></h3><ul><li>Unit Count:&nbsp;158</li><li>Investment Range: $562,090 - $1,290,931</li></ul>A pure drive-thru specialist with decades in the lane. Notably,&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-the-human-bean-franchise-costs-fees-profit-and-data-2726955">The Human Bean</a> markets no ongoing royalty fee (operators should still review marketing and other fees in the FDD). The system highlights nationwide growth via franchised drive-thrus.<a href="https://franchise.thehumanbean.com/?utm_source=chatgpt.com">&nbsp;</a><h3><a href="https://franchising.aromajoes.com/">4. Aroma Joe’s</a></h3><ul><li>Unit Count:&nbsp;100+</li><li>Investment Range:&nbsp;$597,821 - $1,825,221</li></ul>New England-rooted and expanding, Aroma Joe’s self-describes as a “drive-thru coffee and energy drink franchise.” The brand specializes in unique flavor combinations for its drinks.<h3><a href="https://www.dunkinfranchising.com/">5. Dunkin’</a></h3><ul><li>Unit Count: 8,499</li><li>Investment Range:&nbsp;$526,900 - $1,832,500</li></ul>A legacy brand with a huge installed base of drive-thrus and a well-documented franchise process and training. For operators seeking scale and national brand power,&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-dunkin-franchise-costs-fees-profit-and-data-2720835">Dunkin’</a> remains a top consideration.<a href="https://www.dunkinfranchising.com/faqs/?utm_source=chatgpt.com">&nbsp;</a><h3><a href="https://www.biggbyfranchising.com/">6. BIGGBY® COFFEE</a></h3><ul><li>Unit Count:&nbsp;440+&nbsp;</li><li>Investment Range: $296,250 - $1,011,500</li><li>1851 Franchise Newsroom:&nbsp;<a href="https://1851franchise.com/biggbycoffee">https://1851franchise.com/biggbycoffee</a></li></ul><a href="https://1851franchise.com/franchise-deep-dive-biggby-coffees-franchise-costs-fees-profit-and-data-2721631">BIGGBY®</a> is a fully franchised system (no company-run stores) with substantial growth momentum. The brand’s relatively moderate entry cost in the white-box format makes it a more accessible option, and it explicitly offers drive-thru formats (modular and site built) that align with the high-speed, convenience-first consumer trend.<h3><a href="https://corporate.thecoffeebeanandtealeaf.com/franchising">7. The Coffee Bean &amp; Tea Leaf</a></h3><ul><li>Unit Count: 1,232 globally, 130 in the U.S.</li><li>Investment Range:<ul><li>Traditional Store: $940,665 – $1,430,177</li><li>&nbsp;Kiosk Format: $551,500 – $916,059</li></ul></li></ul>A legacy premium coffee brand with more than six decades of history, The Coffee Bean &amp; Tea Leaf is actively repositioning for modern convenience-led growth. While historically associated with café formats, the system offers kiosk and non-traditional footprints that align well with drive-thru, high-traffic and limited-space environments.To continue your research, check out some of these related 1851 Franchise articles:<ul><li><a href="https://1851franchise.com/why-coffee-franchises-thrive-2025-2729271">Why Coffee Franchises Are Thriving in 2025</a></li><li><a href="https://1851franchise.com/top-10-low-cost-coffee-franchise-opportunities-of-2024-2727679">Top 10 Low-Cost Coffee Franchise Opportunities of 2024</a></li><li><a href="https://1851franchise.com/15-best-coffee-restaurant-franchises-2726869">15 Best Coffee Restaurant Franchises to Consider for 2024</a></li></ul>

The 7 Best Drive-Thru Coffee Franchises To Buy in 2026

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When assessing potential franchise ownership opportunities, there’s an important question: what kind of support do franchisors provide? Understanding the unique operational,&nbsp;<a href="https://1851franchise.com/chapter-11-training-and-supporting-your-franchisees-2722733#stories">training</a> and strategic support systems available (which can vary by franchisor) can help prospective franchise owners consider whether a brand is properly aligned with their resources and ultimate goals in terms of both profits and growth.<h2>Expert Insight: Real-Time Access, Operational Guidance</h2>What kind of support do franchisors provide? An accessible franchisor can take the prospective franchise owner far. And sometimes there’s a benefit to working with a smaller franchisor who can prioritize the delivery of personalized support. Taking advantage of the opportunity to access franchisor leadership – an important part of the franchise Discovery Day experience – can also pay dividends down the line.“Right now, I literally have franchisees texting me, and we're on the phone most of the time the same day or I answer via text. So, take advantage of getting into founders’ brains and getting to see C-level people as much as possible while you can,” said&nbsp;<a href="https://www.booxkeepingfranchise.com/">BooXkeeping</a> CEO&nbsp;<a href="https://www.linkedin.com/in/maxemma/">Max Emma</a>. “I always tell my franchises, ‘Take advantage of that. Because once we become bigger, as much as I want to spend time with you, I may not be able to get to you right away.’”<h2>Types of Support to Expect</h2><ol><li>Operational Support – The franchisor often provides daily guidance, from troubleshooting problems to giving advice on workflow improvements. Direct access to leadership can accelerate problem-solving. &nbsp;</li><li>Training Programs – Most&nbsp;<a href="https://1851franchise.com/the-role-of-franchisors-in-supporting-low-cost-franchise-success-2725551">franchisors</a> offer structured onboarding as well as initial and ongoing training to ensure franchise owners stay up to speed on best practices and industry trends. &nbsp;</li><li>Communication Channels – Weekly town halls, online messaging platforms and focused support staff can provide franchisees multiple ways to ask questions and receive feedback in a timely manner. &nbsp;</li><li>Mentorship Opportunities – Smaller systems sometimes enable franchise owners to correspond directly with company founders or other executives who can deliver personalized insight from their franchising experience. &nbsp;</li><li>Strategic Guidance – Beyond operations, franchisors can provide advice on growth strategies, marketing campaigns and business development, assisting franchisees with the challenging process of franchise scalability.</li></ol><h2>Making the Most of Franchisor Support</h2>So, what kind of support do franchisors provide? Understanding the support structure can be a critical element of success in franchise ownership. Potential zees should assess leadership accessibility, existing training programs and the quality level of the ongoing operational guidance provided. By utilizing franchisor support in a proactive manner, new franchise owners can better navigate challenges, positioning themselves for more sustained success.The bottom line is, from launch through long-term growth,&nbsp;<a href="https://1851franchise.com/strategicfranchising/the-role-of-franchisor-support-in-driving-franchisee-success-2730403">franchisor support</a> can make a big impact on a franchise owner’s journey.&nbsp;“Operational support. We are available for our franchises whenever they need us,” Emma said. “In a lot of cases, it's as simple as sending us a text.”Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

What kind of support do franchisors provide?

What Kind of Support Do Franchisors Provide? A Guide for Prospective Franchisees

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In an environment where<a href="https://1851franchise.com/the-future-of-franchising-trends-and-predictions-for-2025-and-beyond-2729140"> interest rates remain elevated, labor remains tight and investors are scrutinizing every dollar deployed</a>, the definition of a “smart” franchise investment has shifted. In 2026, the industry is increasingly favoring brands that combine disciplined startup costs with operating models designed to generate fast returns. That’s the focus of 1851 Franchise’s Top 10 Low-Cost Franchises with High ROI issue.These brands are not built on splashy real estate footprints or equipment-heavy buildouts. Instead, they rely on lean infrastructure, repeatable systems and demand-driven services that allow franchisees to scale without taking on unnecessary risk.&nbsp;It's worth noting that "low-cost" doesn't mean you're settling for less. These are franchisors who have poured resources into top-tier training and robust support. Why? So that new owners can concentrate on running the business effectively instead of wasting time trying to figure things out from scratch.&nbsp;Looking across the spectrum, a few trends jump out.&nbsp;<a href="https://1851franchise.com/low-cost-home-service-franchises-2729482">Home and commercial services</a> still appeal to owners who want steady, repeat business.&nbsp;<a href="https://1851franchise.com/top-business-services-consulting-franchise-opportunities-2026-2730888">Staffing and employment brands</a> keep gaining ground, too, fueled by long-running client relationships and ongoing hiring needs.&nbsp;<a href="https://1851franchise.com/early-childhood-education-child-care-franchises-2730131">Child development</a> and&nbsp;<a href="https://1851franchise.com/the-12-top-franchise-lists-of-christmas-senior-care-medical-services-franchises-for-2026-2730840">senior care</a> concepts also have a tailwind, with demographic shifts creating durable demand. Finally, specific&nbsp;<a href="https://1851franchise.com/food-and-beverage-franchise-brands-2026-2730821">food and beverage franchises</a> are demonstrating that a simpler menu and a smaller physical space can still lead to excellent financial results.Over the coming weeks, 1851 Franchise will publish in-depth profiles on each brand featured in this issue, breaking down startup costs, ongoing fees, revenue potential and the factors influencing return on investment. This cover story sets the stage for a closer look at how these concepts are building scalable businesses without requiring outsized capital commitments.<h2>The Top 10 Low-Cost Franchises With High ROI</h2><h4><a href="https://1851franchise.com/onigilly-franchise-costs-fees-profits-and-data-2728816">Onigilly</a></h4><h4><a href="https://1851franchise.com/the-cleaning-authority-franchise-deep-dive-2730071#stories">The Cleaning Authority</a></h4><h4><a href="https://1851franchise.com/franchise-deep-dive-express-employment-franchise-costs-fees-profit-and-data-2722705#stories">Express Employment Professionals</a></h4><h4><a href="https://1851franchise.com/two-men-and-a-junk-truck-franchise-deep-dive-2731397">TWO MEN AND A JUNK TRUCK</a></h4><h4><a href="https://1851franchise.com/that-1-painter-franchise-deep-dive-2727103#stories">That 1 Painter</a></h4><h4><a href="https://1851franchise.com/wild-bills/wild-bills-franchise-deep-dive-2730288#stories">Wild Bill’s</a></h4><h4><a href="https://1851franchise.com/franchise-deep-dive-comfort-keepers-franchise-costs-fees-profit-and-data-2724676">Comfort Keepers</a></h4><h4><a href="https://1851franchise.com/club-scikidz-franchise-costs-fees-profit-and-data-for-2025-2729993#franchisor-stories">Club SciKidz</a></h4><h4><a href="https://1851franchise.com/the-maids-franchise-costs-fees-profit-and-data-for-2025-2729502">The Maids</a></h4><h4><a href="https://1851franchise.com/homewatch-caregivers-franchise-cost-deep-dive-2730800">Homewatch CareGivers</a></h4>As this series unfolds, each deep dive will explore what makes these models work, where costs are concentrated and how franchisees are positioning themselves for long-term success in 2026 and beyond.

The Top 10 Low-Cost Franchises With High ROI in 2026

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Family has always been at the heart of everything for sisters&nbsp;<a href="https://1851franchise.com/griswold-franchise-oklahoma-city-north-manar-landis-maha-zirn-kashoor-2730454">Manar Landis and Maha Zirn-Kashoor,</a> so when they began looking for a new business venture, it only made sense that they’d do it together. Today, the pair are proud&nbsp;<a href="https://griswoldhomecarefranchise.com/">Griswold</a> franchisees, combining their complementary skills and shared compassion to make a difference in the lives of seniors and&nbsp; families in their community. For Zirn-Kashoor and Landis, the decision to go into business together was as natural as their lifelong connection.“The short answer,” Zirn-Kashoor said, “is that it’s always the right time as a family to be together. We were both in the right place to start that one.”Though life had taken them in different directions — with families, careers and homes of their own — the sisters never lost touch. “We were always in contact,” Zirn-Kashoor said. “Almost every year we saw each other. So when the idea of the business came, it was only natural that we were both ready for it and said, ‘Let’s go for it.’”That shared readiness made the decision simple: it was time to&nbsp;<a href="https://1851franchise.com/griswold/how-griswold-home-care-provided-a-more-meaningful-career-for-these-franchisees-amid-the-pandemic-2715838">build something meaningful together</a>.<h2>From Sisters to Business Partners</h2>Transitioning from family members to business partners came smoothly for the pair. “Because we know each other quite well, it came very naturally,” Zirn-Kashoor said. “We recognized my strength, her strength, where we can complement each other — and it’s working so far.”The two sisters developed a natural division of responsibilities, allowing each to focus on what she does best. That balance has only strengthened their bond. “It brought us even closer to each other,” Zirn-Kashoor said. “Usually, when you have family, each one goes to their business or work and then maybe you meet at dinner or on weekends. Now we are combining all this — we see each other even more now. It added positively to the dynamic.”<h2>Why Griswold?</h2>When it came time to choose a brand, Landis led the research — and&nbsp;<a href="https://1851franchise.com/griswold/info">Griswold</a> quickly stood out. “She asked around, looked into different franchises, and it was the reputation of Griswold,” Zirn-Kashoor said. “From the first moment we spoke with them, it felt like we were joining a family.”That sense of belonging only deepened as they met other franchisees. “They are very professional, but there is also a warm environment,” Zirn-Kashoor said. “When we met other franchisees at a couple of events, it felt like family. It just enhanced our feeling that this is the right company we want to join.”<h2>A Family-Owned Business With a Human Mission</h2>As sisters and co-owners, Zirn-Kashoor and Landis believe their family connection adds real value to how they lead their business and care for their clients. “It’s an added value to be family working together,” Zirn-Kashoor said. “We know how to divide the work, who’s responsible for what, and sometimes we combine our efforts on certain areas where we can bring an even better outcome.”That collaboration is rooted in shared purpose. For the sisters, Griswold’s mission resonated deeply. “The story of Jean Griswold is very touching and impressive,” Zirn-Kashoor said. “It’s not money-oriented — it’s very human and people-oriented. That’s what really drove us. Otherwise, any business you can start somewhere and think about profit. This is not the easiest one, but we chose it on purpose because we can relate to it … When you think about it, we are helping vulnerable people — people in need — and that’s something we are already proud of.”<h2>Building a Legacy of Care and Connection</h2>More than just a business, Zirn-Kashoor and Landis see their Griswold franchise as a legacy — one rooted in compassion and community. “We are certain that our hard work will bring very fruitful income,” Zirn-Kashoor said, “and we hope that this is the legacy we can keep as a name for us, for our children and for our family later on. There cannot be a better legacy than helping people in need and caring for the community.”Even amid the challenges of launching a business, the sisters have found unexpected joy in the journey. “The most surprising part is how much fun we are having,” Zirn-Kashoor said. “We knew we would enjoy it, but we didn’t know it would start from day one. We keep reminding each other not to forget to have fun and enjoy the journey.”

Why Two Sisters Chose Now to Build a Purpose-Driven Home Care Business With Griswold

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For&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-these-tenured-franchisees-continue-to-grow-with-trublue-2726985">Tim and Kay Diemont</a>, owning a&nbsp;<a href="https://www.trubluefranchise.com/">TruBlue Home Service Ally</a> franchise in Yorktown, Virginia, is a shared purpose. Over the past decade, the couple has built one of&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/info">TruBlue’s</a> most successful and enduring operations, all while strengthening their marriage, deepening their community connections and setting an example for what family-owned franchising can achieve.By the time TruBlue came into their lives, both Tim and Kay were ready for a new chapter.“Tim was working as a regional director of stores and in charge of the East Coast. I had been with the same architectural firm for 20 years,” Kay said. “Tim was tired of the corporate demands, traveling and wanted to be home more. He also wanted to be doing something that would be rewarding and help in our community — the community where we raised our two sons. My employer was getting ready to retire and, since [Tim and I] had always wanted to work together, the timing seemed perfect for both of us.”The couple’s shared vision aligned perfectly with&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/why-trublue-is-a-strong-franchise-choice-in-the-growing-senior-industry-2728519">TruBlue’s mission of helping seniors and busy families maintain their homes with ease and peace of mind</a>.<h2>From Marriage Partners to Business Partners</h2>Transitioning from life partners to business partners came naturally to the Diemonts.“Since we were already partners, this new partnership was an easy transition,” Kay said. “Tim knew how to manage people and had been in a leadership position for many years. I was already trained administratively and had worked in marketing for both the architectural firm and for a local mayor. So, my community connections were very strong in this area.”Their complementary skill sets have proven invaluable. A U.S. Air Force veteran originally from Michigan, Tim brought strong operational and leadership experience from his years managing retail teams. Kay, who has lived in the Yorktown area her entire life, leveraged her local relationships and administrative background to handle marketing and office management.The couple’s oldest son, Derrick, is a systems engineer who has contributed to the business over the years. “His expertise with setting up our computer needs and just his overall help with the business was and continues to be a huge plus,” Kay said.The Diemonts say that working together has improved their&nbsp;<a href="https://1851franchise.com/strategicfranchising/work-life-balance-as-a-franchise-owner-is-it-possible-2728825">work-life balance</a> rather than complicating it. “Since we work together, our schedules are the same,” Kay said. “We can take as much time off as we want or need, and we enjoy traveling extensively every year.”<h2>Choosing TruBlue for Their Family’s Next Chapter</h2>When the Diemonts first began exploring franchise ownership, they were drawn to opportunities that allowed them to&nbsp;<a href="https://1851franchise.com/the-top-25-franchise-brands-committed-to-serving-their-communities-2724335">serve their community</a>.“Tim was looking into a senior care franchise and at the time the one he was interested in pursuing was already taken in our area,” Kay said. “The person he was speaking with at&nbsp;<a href="https://strategicfranchising.com/">Strategic Franchising</a> mentioned a new franchise they were developing. It sounded like a perfect fit for someone who already knew managerial and handyman skills. We were one of the first to open a TruBlue, and we have been the proud owners since 2013.”The TruBlue model — focused on home maintenance, handyman services and senior safety — felt like the right blend of purpose and practicality. “Tim always had faith and knew we would be a success,” Kay said. “The model for TruBlue was perfect! Our co-workers, family and friends loved the concept, and we had customers lined up before we ever purchased our territory.”<h2>Family Ownership in Action</h2>As business partners, the Diemonts run their franchise with the same&nbsp;<a href="https://1851franchise.com/how-a-franchisor-can-cultivate-a-strong-franchise-community-2722789">teamwork and communication</a> that have defined their marriage for nearly five decades.“We have great partners, who are like-minded to bounce ideas through,” Kay said. “All our employees know they can come to either one of us with a question or a problem and 98% of the time, they will get the exact response from us. The other small percentage is only due to Tim’s knowledge of certain handyman jobs and mine would be administrative questions regarding invoicing or payroll.”That united front has helped them build a loyal team and a strong reputation throughout Yorktown and the surrounding Peninsula communities. “Our client base is strong because we provide our customers with a good service at a great value, and it is continually growing,” Kay said. “Our employees are happy to be a part of our team and we are sure all of them would stay with or continue with any new owner, whether it be family or someone new.”<h2>Building a Family Legacy</h2>After more than 10 years in business, the Diemonts have watched TruBlue grow from a small emerging concept into a&nbsp;<a href="https://1851franchise.com/trubluehomeserviceally/trublue-accelerates-growth-in-2025-with-record-breaking-midyear-momentum-2730055">nationally recognized brand</a>. But for them, the most important growth has been personal — and local.“Hopefully, we have built a business that either one of our sons would be proud to carry on in the future,” Kay said. “Our client base is strong because we provide our customers with a good service, at a great value and it is continually growing.”The couple takes special pride in supporting local seniors, veterans and busy families. “Making our customers and employees happy and doing something good within our community for our seniors and veterans has been the most rewarding,” Kay said. “As a veteran and family-owned business, we take great pride in providing a service to those who have served our country and to their families. For our seniors and busy adults, providing them with peace of mind and someone they can trust in their homes is a very big deal to us as a company and as a family. Everyone’s home is their castle, and we always hope TruBlue of Yorktown makes them feel that way.”<h2>The Rewards of Working Together</h2>When asked about the hardest or most surprising part of running a family business, Kay didn’t hesitate: “Probably how easy it has been to work together. Nothing has been hard about it for us personally. Our skill sets matched pretty good.”For Tim and Kay, the past decade has been defined by collaboration, connection and community — and the next one promises more of the same.“Overall, everything we dreamed about running our own business has come true,” Tim said. “This is a great way of life.”

Why This Couple Left Corporate America to Build a Community-Focused TruBlue Business in the Town Where They Raised Their Sons

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<a href="https://kbpbrands.com/">KBP Brands</a>, the multi-brand franchisee group with over 1,100 restaurants across 32 states,&nbsp;<a href="https://www.prnewswire.com/news-releases/kbp-brands-doubles-down-on-sonic-with-78-restaurant-acquisition-302695591.html">has announced</a> its acquisition of 78 additional SONIC units. The new units are spread across Ohio, Kentucky, North Carolina, Tennessee and Virginia.This is the second SONIC acquisition KBP has completed in less than two years, and it makes KBP the fourth-largest SONIC franchisee in the system with 164 total locations across eight states.“We’ve had a successful five-year partnership with Inspire Brands and have seen strong results from our initial SONIC purchase,” KBP CEO&nbsp;<a href="https://www.linkedin.com/in/mike-kulp-820820">Mike Kulp</a> said in a statement. “We look forward to expanding that with a larger footprint and additional operational efficiencies.”KBP is one of the country’s largest franchisee groups, reporting approximately $1.5 billion in annual sales across its portfolio, which includes KFC, Taco Bell and Arby’s, another Inspire Brands franchise."Our relationship with KBP Brands continues to grow due to their operational excellence and our shared commitment to guest satisfaction and a culture that champions innovation," said&nbsp;<a href="https://www.linkedin.com/in/john-kelly-b48426b">John Kelly</a>, brand president at SONIC. "KBP's expansion with SONIC demonstrates their dedication to our vision and the brand's long-term growth."Read the full press release&nbsp;<a href="https://www.prnewswire.com/news-releases/kbp-brands-doubles-down-on-sonic-with-78-restaurant-acquisition-302695591.html">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

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