Business Insider explores how brands "trick" customers into racking up higher ticket prices.
Do you ever find yourself spending more on fast food than you expected to? Such is the question Business Insider asks in a recent video article that explores the most common ways fast food restaurants and franchises get customers to spend more money.
The publication consulted Hans Taparia, a clinical associate professor of business and society at NYU, nail down the seven clearest-cut strategies fast-food restaurant operators employ to generate higher ticket prices:
1) A seemingly simple menu that actually hides a lot of options
2) The pricing format and small display of the dollar menu
3) Combo deals that aren’t actually deals
4) Convenience—giving customers what they want, when they want it
6) Outrageous promotions and deals just to get people in the door
7) Occupying the somewhat inaccurate position of being the cheapest on the market
Watch the full video here.