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Two Veteran Entrepreneurs Set To Open 810 Billiards & Bowling Franchises in Fort Smith, Arkansas

After Deborah and Erik Covitz sold their printing business, they decided their next venture would combine work with play.

By 1851 Staff1851 Staff Contributions
SPONSOREDUpdated 12:12PM 09/13/21

For most people who start their own business, successfully run it for 18 years and then sell it to a bigger company, they might be ready to slow down.

Deborah and Erik Covitz are not most people. These entrepreneurs are ready for their next act and fun is definitely part of their plan.

The Fort Smith, Arkansas-based couple are the newest franchise owners of 810 Billiards & Bowling, a growing franchise that brings together dining, nightlife and entertainment under one roof. 

We weren’t ready to stop working and had been looking at different business industries and fun concepts that we could bring to the community,” said Erik. “Right now, in Fort Smith there’s not a lot of options besides going out to dinner or going to the movies.”

Originally from Boston and New York, and after living in Florida for a number of years, the couple settled in Fort Smith after selling their printing business. The two spend their free time as active members in community organizations, but they noticed a big gap in the area's entertainment options. “There’s really not much for adults to do in Fort Smith,” he said. 

Then on a visit to Myrtle Beach, South Carolina, where the 810 brand was born, they realized the concept was perfect for Arkansas and instantly wanted to open the first 810 Billiards & Bowling in the state. “We loved the concept,” said Erik. “Bowling and billiards are activities that people with all different levels and abilities can do.”

“We are thrilled to have two experienced business owners like the Covitzes introduce our brand to Arkansas,” said 810 Billiards & Bowling’s president, Michael Siniscalchi. “They have the perfect blend of business acumen and enthusiasm for this exciting brand. Once they open and investors see the concept in action, more locations will follow. This state can easily accommodate four to five 810 franchises, if not more.”

That’s because unlike competitors in the space — such as Kings Lane and Punch Bowl Social — 810 Billiards and Bowling is the only dining-and-entertainment concept that is open to franchisees. Its footprint does not require the massive spaces and population densities of major cities in order to be successful, according to Siniscalchi.

Although the Covitzes wanted a new challenge that did not involve printing, they felt a franchise could provide them the support they needed to be successful in a new business sector. “I had been in a completely different industry for three decades, so I knew it was critical to have a knowledge base,” said Erik. “I need to be surrounded by the right people who know the operational side of the business to garner maximum success and minimize mistakes.”

The initial investment to franchise with 810 Billiards & Bowling ranges from $1.4 million to $3 million, including a $50,000 franchise fee. Franchisees will find a high margin of revenue streams through the games, early positive cash flow, and long-term security. For more information please visit

*This brand is a paid partner of 1851 Franchise. For more information on paid partnerships please click here.