A breath of fresh air – brands on their second (successful) run

When J.Crew’s sales started to plummet – they called in Michelle Obama as a spokeswoman –and the brand turned around. This type of “fresh coat of paint” is sometimes exactly what brands need to bolster slumping sales and meager expansion packages. Back Yard Burgers, a Nashville, Tennessee-base.....

By Nick Powills1851 Franchise Publisher

SPONSOREDUpdated 12:04 PM • 01/30/15

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