Reservation software aids consumers and restaurateurs alike.
Until apps like Resy came on the scene in late 2014, OpenTable enjoyed a monopoly on the reservations software market, according to an article in Forbes. But OpenTable may well be feeling the heat since its top competitor Resy acquired another major reservation platform, Reserve, consolidating a consumer pool with similar tastes yet located in different markets.
So what exactly does Resy do? The brainchild of Eater.com’s Ben Leventhal, available in both restaurant-facing and consumer-facing iterations, not only organizes reservations but prioritizes the restaurateur’s experience.
According to Forbes, Resy CMO Victoria Vaynberg explains that Resy does this by “consider[ing] restaurants to be partners in their business.” She goes on: “For starters, OpenTable’s model is rooted in charging restaurants for their guests. Neither Resy or Reserve does that because we believe that is hurting their business...We believe in marketing restaurants in exciting and interesting ways that also make sense for the Resy brand.”
To that end, Resy partners with its restaurateur clientele by offering paid social marketing campaigns that include everything from “assets and copy” to “targeting and more.”
Scoot over, OpenTable.
Read the full article here.