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The country&#39;s largest chicken-focused chain is cooking up something new online.&nbsp;According to a <a href="http://adage.com/article/cmo-strategy/chick-fil-a-hatches-a-fresh-web-site-push-reach-fans/306798/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-age-chick-fil-a-rehatches-its-website-to-better-reach-fans-7786" target="_blank" rel="nofollow" target="_blank">recent Advertising Age article</a>, Chick-fil-A fully redesigned its website to strengthen its connection with fans. By adding feature stories, recipes, videos, GIFs and more, the brand&rsquo;s website proves its digital communications and content strategy is shifting to be a larger focus for the brand.

The person responsible for leading this project, Ashley Callahan, also helped Coca-Cola do the same in 2014 with Coca-Cola journey. &quot;How could we make it work harder for us and really serve our customers better,&quot; Ms. Callahan said of the site. &quot;We really wanted to make this a digital extension of the restaurant.&quot;

One of the biggest changes to the site is the new &ldquo;The Chicken Wire&rdquo; embedded publication that provides a place for the brand to&nbsp;expand the&nbsp;content that existed on the old site before the redesign. Focusing on community, hospitality, and food, content is presented&nbsp;in multiple formats including infographics, stories, videos and GIFs.

Other brands that have reported&nbsp;increasing their online storytelling presence include Target, General Mills, and of course, Coca-Cola.&nbsp;

<a href="http://adage.com/article/cmo-strategy/chick-fil-a-hatches-a-fresh-web-site-push-reach-fans/306798?utm_source=1851franchise.com&utm_medium=article&utm_campaign=advertising-age-chick-fil-a-rehatches-its-website-to-better-reach-fans-7786" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.&nbsp;

Chick-fil-A's Revamped Website | Fan Engagement | 1851 Franchise

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Chick-fil-A launches website redesign that focuses on online storytelling.

Advertising Age: Chick-fil-A Rehatches Its Website to Better Reach Fans

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