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Today <a href="http://www.adweek.com/brand-marketing/burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">Adweek</a>&nbsp;highlighted the creativity of a <a href="https://youtu.be/qUxE6g3iirI?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">recent video </a><a href="https://youtu.be/qUxE6g3iirI?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">stunt</a> by <a href="https://www.bk.com/franchising/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">Burger King</a>. Instead of a simple social media post for Good Samaritan Day, the burger franchise created a faux car fire on the side of the road and rewarded the good Samaritans who helped with a surprise treat.

&ldquo;The film showcases the genuine outpouring of concern from those who pulled over to lend a hand, quickly turning to relief as they realized the flames were from a grill, and not an engine fire,&rdquo; BK said in a statement. &ldquo;These good Samaritans were prepared to help in any way possible, from running up with fire extinguishers to attempting to douse the flames with a handful of sand.&rdquo;

The stunt is one of the most recent viral videos created by the franchise. <a href="http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" style="box-sizing:inherit; color:rgb(237, 29, 37); cursor:pointer; font-family:georgia,times,times new roman,serif; font-size:18px; line-height:inherit; text-decoration-line:none" target="_blank">&ldquo;Bullying Jr.&rdquo;</a>&nbsp;and&nbsp;<a href="http://www.adweek.com/creativity/burger-king-deviously-explains-net-neutrality-by-making-people-wait-longer-for-whoppers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" style="box-sizing:inherit; color:rgb(212, 17, 24); cursor:pointer; font-family:georgia,times,times new roman,serif; font-size:18px; line-height:inherit; outline:0px; text-decoration-line:none" target="_blank">&ldquo;Whopper Neutrality&rdquo;</a>&nbsp;made headlines earlier this year. The short film was shot in&nbsp;Vasquez Canyon, California by&nbsp;David Miami.

<a href="http://www.adweek.com/brand-marketing/burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">Click here</a> for the full story.&nbsp;

Photo courtesy of <a href="http://www.adweek.com/brand-marketing/burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">Adweek</a>.&nbsp;

Adweek: Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped to Help

1851 Franchise

The franchise's latest stunt was created to celebrate Good Samaritan Day. 

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Adweek: Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped to Help

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