1851

Today <a href="http://www.adweek.com/brand-marketing/burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">Adweek</a>&nbsp;highlighted the creativity of a <a href="https://youtu.be/qUxE6g3iirI?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">recent video </a><a href="https://youtu.be/qUxE6g3iirI?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">stunt</a> by <a href="https://www.bk.com/franchising/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">Burger King</a>. Instead of a simple social media post for Good Samaritan Day, the burger franchise created a faux car fire on the side of the road and rewarded the good Samaritans who helped with a surprise treat.

&ldquo;The film showcases the genuine outpouring of concern from those who pulled over to lend a hand, quickly turning to relief as they realized the flames were from a grill, and not an engine fire,&rdquo; BK said in a statement. &ldquo;These good Samaritans were prepared to help in any way possible, from running up with fire extinguishers to attempting to douse the flames with a handful of sand.&rdquo;

The stunt is one of the most recent viral videos created by the franchise. <a href="http://www.adweek.com/brand-marketing/burger-king-reveals-the-uncomfortable-truth-about-bullying-in-a-remarkable-in-store-stunt/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" style="box-sizing:inherit; color:rgb(237, 29, 37); cursor:pointer; font-family:georgia,times,times new roman,serif; font-size:18px; line-height:inherit; text-decoration-line:none" target="_blank">&ldquo;Bullying Jr.&rdquo;</a>&nbsp;and&nbsp;<a href="http://www.adweek.com/creativity/burger-king-deviously-explains-net-neutrality-by-making-people-wait-longer-for-whoppers/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" style="box-sizing:inherit; color:rgb(212, 17, 24); cursor:pointer; font-family:georgia,times,times new roman,serif; font-size:18px; line-height:inherit; outline:0px; text-decoration-line:none" target="_blank">&ldquo;Whopper Neutrality&rdquo;</a>&nbsp;made headlines earlier this year. The short film was shot in&nbsp;Vasquez Canyon, California by&nbsp;David Miami.

<a href="http://www.adweek.com/brand-marketing/burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">Click here</a> for the full story.&nbsp;

Photo courtesy of <a href="http://www.adweek.com/brand-marketing/burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help-2705901" target="_blank" rel="nofollow" target="_blank">Adweek</a>.&nbsp;

Adweek: Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped to Help

1851 Franchise

The franchise's latest stunt was created to celebrate Good Samaritan Day. 

adweek-burger-king-staged-a-car-fire-on-a-highway-and-surprised-those-who-stopped-to-help

Layne's Chicken Fingers

Photo of exterior of Layne's Chicken Fingers restaurant

Layne’s Chicken Fingers Signs Landmark 44-Restaurant Deal, Shatters Records in Monumental Third Quarter

laynes-chicken-franchise-growth-records

Children's Lighthouse

Why Children’s Lighthouse Is a Great Opportunity for Swim School Franchisees

why-childrens-lighthouse-is-a-great-opportunity-for-swim-school-franchisees

Children’s Lighthouse Closes the Third Quarter with Record Franchise Signings and New School Opening

childrenslighthouse-q3-2025-growth

Pet Wants

How Pet Wants Is Redefining the Customer Experience in the Pet Industry

pet-wants-redefining-customer-experience

Jollibee

How Much Can You Really Make With a Jollibee Franchise? Inside the Numbers of Item 19

how-much-can-you-really-make-with-a-jollibee-franchise-inside-the-numbers-of-item-19

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

McDonald’s Is the Latest Franchise To Bet Big on Beverages with 500-Store Premium Drink Test

mcdonalds-is-the-latest-franchise-to-bet-big-on-beverages-with-500-store-premium-drink-test

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Adweek: Burger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped to Help

MORE STORIES LIKE THIS