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The importance of the role that mobile websites play in brands&#8217; digital footprints is on the rise. And the experience consumers have on those sites is differentiating certain companies from their competitors. But according to Matt Idema, Facebook&#8217;s VP of monetization product marketing, more than 40 percent of small businesses in the U.S. had not optimized their websites for mobile traffic as of February. <a href="http://www.adweek.com/news/technology/facebook-driving-advertisers-decrease-load-times-mobile-websites-173231?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-facebook-encourages-brands-to-decrease-load-times-for-mobile-websites-5692" target="_blank" rel="nofollow" target="_blank">In a recent Adweek article</a>, he says, &#8220;Speed, a good user experience, meeting their expectations of something loading quickly. Going back to the research, that&#8217;s what people expect.&#8221; That&#8217;s why Facebook is putting more pressure on brands to speed up their mobile websites&#8212;the goal is to get more mobile users to stay on a website after they click on an ad. This week, the social network started preloading ads before people click on them in an effort to decrease the overall loading time for mobile websites, which can ultimately prevent users from leaving sites before they finish loading. That change has the potential to make a lasting impact&#8212;right now, Facebook says as many as 40 percent of its users leave a website if it takes longer than three seconds to load. However, there&#8217;s a catch for brands: Facebook is working on a way to incorporate load time into determining which users see specific ads. To read the original Adweek article, <a href="http://www.adweek.com/news/technology/facebook-driving-advertisers-decrease-load-times-mobile-websites-173231?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-facebook-encourages-brands-to-decrease-load-times-for-mobile-websites-5692" target="_blank" rel="nofollow" target="_blank">click here</a>.

1851 Franchise

The social network rolled out changes that could determine which users see specific ads.

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Adweek: Facebook Encourages Brands to Decrease Load Times for Mobile Websites

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Melting Pot

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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Comfort Keepers

More Than a Caregiver: Loretta Smith's Support Extends to Fellow Caregivers, Clients and the Community

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Melting Pot Names New CEO, Celebrates 50th Anniversary With Continued Growth and Leadership Promotions

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Layne's Chicken Fingers

Texas Layne’s Franchisee Secures Real Estate in Austin, Set To Open Early Next Year

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Adweek: Facebook Encourages Brands to Decrease Load Times for Mobile Websites

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