1851

The importance of the role that mobile websites play in brands&#8217; digital footprints is on the rise. And the experience consumers have on those sites is differentiating certain companies from their competitors. But according to Matt Idema, Facebook&#8217;s VP of monetization product marketing, more than 40 percent of small businesses in the U.S. had not optimized their websites for mobile traffic as of February. <a href="http://www.adweek.com/news/technology/facebook-driving-advertisers-decrease-load-times-mobile-websites-173231?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-facebook-encourages-brands-to-decrease-load-times-for-mobile-websites-5692" target="_blank" rel="nofollow" target="_blank">In a recent Adweek article</a>, he says, &#8220;Speed, a good user experience, meeting their expectations of something loading quickly. Going back to the research, that&#8217;s what people expect.&#8221; That&#8217;s why Facebook is putting more pressure on brands to speed up their mobile websites&#8212;the goal is to get more mobile users to stay on a website after they click on an ad. This week, the social network started preloading ads before people click on them in an effort to decrease the overall loading time for mobile websites, which can ultimately prevent users from leaving sites before they finish loading. That change has the potential to make a lasting impact&#8212;right now, Facebook says as many as 40 percent of its users leave a website if it takes longer than three seconds to load. However, there&#8217;s a catch for brands: Facebook is working on a way to incorporate load time into determining which users see specific ads. To read the original Adweek article, <a href="http://www.adweek.com/news/technology/facebook-driving-advertisers-decrease-load-times-mobile-websites-173231?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-facebook-encourages-brands-to-decrease-load-times-for-mobile-websites-5692" target="_blank" rel="nofollow" target="_blank">click here</a>.

1851 Franchise

The social network rolled out changes that could determine which users see specific ads.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

Adweek: Facebook Encourages Brands to Decrease Load Times for Mobile Websites

adweek-facebook-encourages-brands-to-decrease-load-times-for-mobile-websites

Express Employment Professionals

Shaping the Future of Work: Melissa Davis Leads the Charge in Express Employment Franchising

shaping-the-future-of-work-melissa-davis-leads-the-charge-in-express-employment-franchising

Caring Transitions

The Benefits of Buying an Existing Caring Transitions Territory vs. Starting From Scratch

the-benefits-of-buying-an-existing-caring-transitions-territory-vs-starting-from-scratch

petbar

petbar Franchise - Marc Hildebrand - Nicole Baptiste - San Antonio - 1851 Franchise

Spreading Bark-Side Joy: How Nicole and Marc Bring Trust and Canine Bliss to San Antonio

petbar-franchise-alamo-heights-san-antonio-nicole-baptiste-marc-hildebrand

Wild Bill's Craft Beverage Company

How Wild Bill’s Craft Beverage Co. Built a 23-Year Brand That Empowers Veterans Through Franchising

wild-bills-craft-beverage-co-veteran-franchise-opportunity

Comfort Keepers

Comfort Keepers Franchise - St. Louis Expansion - 1851 Franchise

Why St. Louis Is the Next Major Growth Opportunity for Comfort Keepers®

comfort-keepers-st-louis-franchise-opportunities

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

How a Steady Economy Could Help Franchisors Plan Their Next Move

how-a-steady-economy-could-help-franchisors-plan-their-next-move

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

graphic image of an 1851 franchisee spotlight brayden and johnny steven of teriyaki madness

Father-and-Daughter Team Bring Teriyaki Madness to Wichita, Kansas, With Big Expansion Plans

johnny-brayden-steven-teriyaki-madness-wichita

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Adweek: Facebook Encourages Brands to Decrease Load Times for Mobile Websites

MORE STORIES LIKE THIS