Adweek: Marketers Are Racing to Reach Rapidly Growing Audiences on Amazon’s Alexa and Google Home

As this year’s Consumer Electronic Show (CES) gets underway in Las Vegas, brands and marketers are focusing on the importance of connected devices. As a recent article in Adweek notes, brands can’t ignore the power and dominance of Amazon’s Alexa and the Google Home.

In an interview with Adweek, U.S. R/GA EVP and Chief Technology Officer said, “It’s only been a year since Alexa got introduced to the market, and I have not seen the pace of acceleration so fast in terms of the adoption and people getting accustomed to it.” SapientRazorfish VP and Global Mobility Lead David Hewitt agreed, telling Adweek, “Because Alexa has gotten such traction, [brands] are saying, ‘How do I bring voice to my experiences? How do I bring conversational interfaces to existing products?’”

Amazon and Google will both be playing big roles throughout the course of CES 2018. Amazon will be hosting nine presentations and workshops that explore ways in which Alexa can be connected, with Google expected to make a big push at its stand-alone booth that demonstrates its products.

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