1851

<a href="http://www.subway.com/en-us/ownafranchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone-2705596" target="_blank" rel="nofollow" target="_blank">Subway</a> was in desperate need of a brand image refresh when it came to its next big campaign. No appearance from Jared Fogle, no five-dollar sandwiches or talk of ingredients were included in the new messaging that was introduced this week. The brand&rsquo;s reintroduction to the public debuting at the Olympics is focusing on variety and individualization, <a href="http://www.adweek.com/agencies/subways-new-bold-rebranding-campaign-promises-a-different-taste-for-everyone/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone-2705596" target="_blank" rel="nofollow" target="_blank">according to a recent Adweek article</a>.

&ldquo;We feel like we&rsquo;ve lost an emotional connection to our consumers,&rdquo; said Chris Carroll, Subway&rsquo;s chief advertising officer. &ldquo;The fundamental pillars of our brand are health, value and indulgence. That&rsquo;s never changed, it&rsquo;s what we&rsquo;ve done for 50 years. What we need to do is tell that story [better].&rdquo;

With multiple vignettes that show off various lifestyles and activities, Subway&rsquo;s message stays the same&ndash;no matter what you are doing in life and what your taste preferences are, there&rsquo;s something for you at Subway. The brand is targeting all groups&nbsp;but does hope to make a splash with millennials and Gen-Z consumers since Carroll believes that everyone aspires to be a part of that younger demographic.

<a href="http://www.adweek.com/agencies/subways-new-bold-rebranding-campaign-promises-a-different-taste-for-everyone/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone-2705596" target="_blank" rel="nofollow" target="_blank">Click here to read the full story</a>.&nbsp;

subway rebranding campaign focused on variety and individualization

Adweek: Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone

1851 Franchise

Variety and individualization are the main focus of Subway’s rebranding campaign to target millennials and Gen-Z consumers. 

adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Adweek: Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone

MORE STORIES LIKE THIS