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<a href="http://www.subway.com/en-us/ownafranchise?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone-2705596" target="_blank" rel="nofollow" target="_blank">Subway</a> was in desperate need of a brand image refresh when it came to its next big campaign. No appearance from Jared Fogle, no five-dollar sandwiches or talk of ingredients were included in the new messaging that was introduced this week. The brand&rsquo;s reintroduction to the public debuting at the Olympics is focusing on variety and individualization, <a href="http://www.adweek.com/agencies/subways-new-bold-rebranding-campaign-promises-a-different-taste-for-everyone/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone-2705596" target="_blank" rel="nofollow" target="_blank">according to a recent Adweek article</a>.

&ldquo;We feel like we&rsquo;ve lost an emotional connection to our consumers,&rdquo; said Chris Carroll, Subway&rsquo;s chief advertising officer. &ldquo;The fundamental pillars of our brand are health, value and indulgence. That&rsquo;s never changed, it&rsquo;s what we&rsquo;ve done for 50 years. What we need to do is tell that story [better].&rdquo;

With multiple vignettes that show off various lifestyles and activities, Subway&rsquo;s message stays the same&ndash;no matter what you are doing in life and what your taste preferences are, there&rsquo;s something for you at Subway. The brand is targeting all groups&nbsp;but does hope to make a splash with millennials and Gen-Z consumers since Carroll believes that everyone aspires to be a part of that younger demographic.

<a href="http://www.adweek.com/agencies/subways-new-bold-rebranding-campaign-promises-a-different-taste-for-everyone/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-subways-bold-rebranding-campaign-promises-a-different-taste-for-everyone-2705596" target="_blank" rel="nofollow" target="_blank">Click here to read the full story</a>.&nbsp;

subway rebranding campaign focused on variety and individualization

Adweek: Subway’s Bold Rebranding Campaign Promises a Different Taste for Everyone

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Variety and individualization are the main focus of Subway’s rebranding campaign to target millennials and Gen-Z consumers. 

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