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Looks like Frito-Lay is ready to party for the big game this year and instead of running a commercial, the company&nbsp;had a different type of&nbsp;idea. According to a <a href="http://www.adweek.com/adfreak/tostitos-new-party-bag-knows-when-youve-been-drinking-and-will-even-call-you-uber-175727?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-tostitos-new-party-bag-knows-when-youve-been-drinking-and-will-even-call-you-an-uber-9692" target="_blank" rel="nofollow" target="_blank">recent Adweek article</a>, the brand has made a limited-edition &ldquo;Party Safe&rdquo; bag that tells you when you have been drinking in order to get you home safely from your viewing party.

The bag comes with a sensor that is connected to a microcontroller set up to find small traces of alcohol on a person&rsquo;s breath. A &ldquo;Don&rsquo;t drink and drive&rdquo; message appears, along with an Uber code&nbsp;and an image of a steering wheel, if it detects alcohol. With near-field communication technology, users can tap the bag with their phone to then call a ride home.

&quot;For a football fan, there is a lot of emotion involved with a game. It&#39;s easy to drink more than you planned. And a lot of times all you need to stop short of driving after drinking is a friend who calls you off. On Sunday of the big game, we want Tostitos to be that friend,&quot; says Roger Baran, Goodby Silverstein &amp; Partners creative director, from the agency that created the bag.

Forty-five&nbsp;people were killed in drunk driving crashes on Super Bowl Sunday in 2015, according to the National Highway Traffic Safety Administration. Frito-Lay is hoping to remove 25,000 cars from the road that night as a solution.

<a href="http://www.adweek.com/adfreak/tostitos-new-party-bag-knows-when-youve-been-drinking-and-will-even-call-you-uber-175727?utm_source=1851franchise.com&utm_medium=article&utm_campaign=adweek-tostitos-new-party-bag-knows-when-youve-been-drinking-and-will-even-call-you-an-uber-9692" target="_blank" rel="nofollow" target="_blank">Click here</a> to read the full article.

Adweek: Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call you an Uber

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Frito-Lay hopes the "Party Safe" bag will remove 25,000 drivers from the roads on Super Bowl Sunday.

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Adweek: Tostitos’ New Party Bag Knows When You’ve Been Drinking and Will Even Call you an Uber

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