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After 29 years, Yum! Brands' Chairman David Novak to retire
David Novak has helped the company expand its vast footprint in new and emerging markets.
Yeterday, Yum! Brands, Inc., announced that David C. Novak, the company’s Executive Chairman and former Chief Executive Officer, plans to retire in May 2016. Novak has been with the quick-service brand operator for 29 years.
His announcement comes after the Yum! Brands announced plans to split into two companies—one that operates its three brands KFC, Taco Bell and Pizza Hut, and another that operates restaurants in those brands in China.
“I feel deeply privileged to have served over the years as Yum! Brands chairman and CEO," Novak said in a statement. “As we target the separation of our China business by the end of 2016 and transition to two powerful, independent companies, it is a perfect time for me to complete my retirement.”
According to an article in Nation’s Restaurant News, Novak started his career at PepsiCo in 1986 as chief marketing officer for the Pizza Hut division. He ultimately became chief operating officer for Pepsi-Cola and then CEO of KFC US. He held several positions with the company before PepsiCo spun off the restaurant brands in 1997, and Novak was president and vice chairman.
Novak was later promoted as the Yum! Brands CEO in 1999 and eventually named chairman in 2000. He became executive chairman when he stepped down as CEO on Jan. 1, 2015. Over that time, Yum grew into a global restaurant behemoth with 41,000 locations in 125 countries and revenues of more than $13 billion.
The end of Novak’s tenure with Yum! Brands is marked by several notable achievements: He helped the company expand its vast footprint in new emerging markets, and he assisted the company in becoming the category leader in China and deliver high return on invested capital. Under his management, the brand also saw its market capitalization grow from $4.6 billion to approximately $31 billion.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
