After Top Growth Year, Buffalo Wings & Rings Expect Same Success in 2015

As the year comes to an end, many franchise leaders use this time to assess their successes and review opportunities to ensure their organizations perform even better in the coming year.

1851 Magazine checked in with Nader Masadeh, President and CEO of Buffalo Wings & Rings, to learn about the brand’s performance in 2014 and his outlook for the franchise organization in 2015.

How did Buffalo Wings & Rings perform in 2014? What where the biggest company successes?

The franchise performed extremely well and had the highest system-wide sales in 2014, as it was one of the best years in the company's existence. Our brand grew significantly this year, with the highest year in terms of existing franchisees signing up for second and third locations, and the highest number of new franchise agreements since the down turn of the economy in 2009. We even did our part as job creators during this economy and added a number of new key employees in key positions.

What are the most important goals for the brand to accomplish in 2015?  

As an organization, we intend to support the seven to eight restaurants scheduled to open in 2015, and provide continued marketing and operational resources for existing stores. In addition, we plan to recruit new and existing franchisees to sign 15 new franchise agreements. There is even a plan to convert restaurants with the older location to adopt the new design.

What emerging restaurant and franchise trends will the brand support in 2015?

Investing in consumer technologies, such as pay at the table, mobile payment, customer loyalty and app programs are becoming expectations in the minds of not only the consumer, but of the franchise prospect as well. In 2015, our organization will take steps toward adding and enhancing these consumer technologies.

Anything else you want to share about the company’s 2014 year in review and/or 2015 outlook?

We look forward to an even better year in 2015 with continued growth domestically and internationally. The brand is well positioned to fuel that expected growth, and we look forward to an exciting year of record-breaking feats on all fronts.