1851

Consumers are increasingly calling for transparency on, and commitment to, a purpose-driven brand message, reports <a href="https://www.mediapost.com/publications/article/328947/2018-marketing-words-of-the-year-brand-purpose.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ana-members-acknowledge-consumers-call-for-stand-for-something-marketing-2708642" target="_blank" rel="nofollow" target="_blank">Mediapost.com</a><a href="https://www.mediapost.com/publications/article/328947/2018-marketing-words-of-the-year-brand-purpose.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ana-members-acknowledge-consumers-call-for-stand-for-something-marketing-2708642" target="_blank" rel="nofollow" target="_blank">. </a>

The article included a quote from the statement the Association of National Advertisers released to accompany its announcement of the 2018 Words of the Year: &ldquo;Purpose-driven marketing is exemplified by Procter &amp; Gamble&rsquo;s &lsquo;Love Over Bias.&rsquo; The commercial depicts the impact of bias on people&rsquo;s lives through the lens of a wide range of mothers who are shown encouraging and supporting their child athletes in a world that isn&rsquo;t always accepting of them.&rdquo;

The ANA recently added to its roster the ANA Center for Brand Purpose, according to the article, whose purpose is &ldquo;to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and services.&rdquo; 

The term &ldquo;AI&rdquo; was chosen by the ANA for Word of the Year in 2017.

Read the full article <a href="https://www.mediapost.com/publications/article/328947/2018-marketing-words-of-the-year-brand-purpose.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ana-members-acknowledge-consumers-call-for-stand-for-something-marketing-2708642" target="_blank" rel="nofollow" target="_blank">here</a>.

<div>&nbsp;</div>

ANA, Association of National Advertisers, Words of the Year, Brand Purpose

ANA Members Acknowledge Consumers’ Call for Stand-for-Something Marketing

1851 Franchise

The Association of National Advertisers select “brand purpose” as 2018’s Words of the Year.


ana-members-acknowledge-consumers-call-for-stand-for-something-marketing

TruBlue Home Service Ally

Be a Community Hero: How TruBlue Franchisees Are Changing Lives Beyond Business

be-a-community-hero-how-trublue-franchisees-are-changing-lives-beyond-business

Caring Transitions

Caring Transitions Wraps Up Record-Breaking Q3 With National TV Launches, Platform Growth and Key Leadership Promotion

caring-transitions-wraps-up-record-breaking-q3-with-national-tv-launches-platform-growth-and-key-leadership-promotion

SweatHouz

SweatHouz SWTHZ Franchise - Hunter and Mallory Mitchem - Franchisee Feature - 1851 Franchise

From Aerospace to Wellness: Hunter Mitchem’s Journey to a SweatHouz Empire

sweathouz-franchise-hunter-mitchem-6g

Onigilly Japanese Kitchen

Onigilly - Low Operating Costs Drive High Returns for Franchisees - 1851 Franchise

Maximize Your ROI: How Onigilly’s Low Operating Costs Drive High Returns for Franchisees

onigilly-franchise-fast-casual-franchise-opportunity

Layne's Chicken Fingers

What Is the Layne’s Franchise Disclosure Document, and What Will I Find in It?

laynes-franchise-disclosure-document

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Bed Bath & Beyond - Franchise Expansion - Retail Strategy - 1851 Franchise

Bed Bath & Beyond Launches Franchise Model as Part of Comeback Strategy

bed-bath-beyond-franchise-expansion-retail-strategy

Senior Entrepreneurship - Franchising - 1851 Franchise

Senior Entrepreneurship Is Rising — And Franchising Is a Key Outlet

senior-entrepreneurship-franchising-silver-startups

U.S. Government Shutdown - Impact on Franchises - 1851 Franchise

Government Shutdown Stalls SBA Loans: How the Shutdown Could Impact Franchises

government-shutdown-impacts-sba-loans-tourism-franchises

Subway Franchisees Resist Expensive Remodel Directives

subway-franchisees-resist-expensive-remodel-directives

The American Franchise Act: What It Means for Franchisors and Franchisees - 1851 Franchise

The American Franchise Act: What It Means for Franchisors and Franchisees

american-franchise-act-joint-employer-standard

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Top Education Franchises To Consider for 2025 - 1851 Franchise

Top Education Franchises To Consider Investing In for 2025

top-education-franchises-investment-opportunities

Top Early Childhood Education and Child Care Franchises for 2025 - 1851 Franchise

Top Early Childhood Education and Child Care Franchises for 2025

early-childhood-education-child-care-franchises

1851 Franchisee Spotlight graphic with photo of Barb Volk and KidStrong logo

Why This Orangetheory Fitness Franchise Owner Is Developing KidStrong Franchises

kidstrong-franchise-owner-barb-volk-2025

Top Arts and Creative Learning Franchises for 2025 - 1851 Franchise

Top Arts and Creative Learning Franchises for 2025

top-arts-creative-learning-franchises

ANA Members Acknowledge Consumers’ Call for Stand-for-Something Marketing

MORE STORIES LIKE THIS