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Consumers are increasingly calling for transparency on, and commitment to, a purpose-driven brand message, reports <a href="https://www.mediapost.com/publications/article/328947/2018-marketing-words-of-the-year-brand-purpose.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ana-members-acknowledge-consumers-call-for-stand-for-something-marketing-2708642" target="_blank" rel="nofollow" target="_blank">Mediapost.com</a><a href="https://www.mediapost.com/publications/article/328947/2018-marketing-words-of-the-year-brand-purpose.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ana-members-acknowledge-consumers-call-for-stand-for-something-marketing-2708642" target="_blank" rel="nofollow" target="_blank">. </a>

The article included a quote from the statement the Association of National Advertisers released to accompany its announcement of the 2018 Words of the Year: &ldquo;Purpose-driven marketing is exemplified by Procter &amp; Gamble&rsquo;s &lsquo;Love Over Bias.&rsquo; The commercial depicts the impact of bias on people&rsquo;s lives through the lens of a wide range of mothers who are shown encouraging and supporting their child athletes in a world that isn&rsquo;t always accepting of them.&rdquo;

The ANA recently added to its roster the ANA Center for Brand Purpose, according to the article, whose purpose is &ldquo;to fuel business growth by helping marketers create purpose-driven, strategic programs and solutions for their products and services.&rdquo; 

The term &ldquo;AI&rdquo; was chosen by the ANA for Word of the Year in 2017.

Read the full article <a href="https://www.mediapost.com/publications/article/328947/2018-marketing-words-of-the-year-brand-purpose.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=ana-members-acknowledge-consumers-call-for-stand-for-something-marketing-2708642" target="_blank" rel="nofollow" target="_blank">here</a>.

<div>&nbsp;</div>

ANA, Association of National Advertisers, Words of the Year, Brand Purpose

ANA Members Acknowledge Consumers’ Call for Stand-for-Something Marketing

1851 Franchise

The Association of National Advertisers select “brand purpose” as 2018’s Words of the Year.


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ANA Members Acknowledge Consumers’ Call for Stand-for-Something Marketing

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