As Homeowners Look For Affordable Renovation Projects, The Kitchen Wise Opportunity Spans Far Beyond the Kitchen

Kitchen Wise, one of the brands under the Premium Service Brands umbrella, is an 12-unit home organization franchise that helps people declutter their homes and make their spaces more intelligent, efficient and elegantly designed. Not only does the brand focus on premium products and all around solutions for the kitchen, as the name would suggest, but it also specializes in bathroom, pantry and closet renovations.

Now, with people spending more time at home, they’re also spending more money on making those homes more comfortable, functional and attractive. Kitchen Wise’s diversified consumer offering allows franchisees to tap into this demand from several distinct angles, which is why the brand has continued to experience significant growth, including five signings already in 2021.

“Kitchen Wise operates in a very niche industry in which most people aren’t aware the offering exists,” said VP of Kitchen Wise Travis Lionberger. “That is because with closets, pantries and bathrooms in particular, homeowners don’t really know what proper organization can do for their spaces. You only know when you start to look for it. That is why we made sure to expand our services beyond just the kitchen. If a homeowner comes to us looking for kitchen organization, we can showcase our services and help them realize the value we can bring to other rooms in the home.”

When it comes to how this business model positions franchise owners for success, Lionberger says it is all about lead generation.

“These diversified services allow our franchisees to appeal to many different customers and benefit from multiple points of entry,” Lionberger said. “If I am a franchisee and am only focused on servicing the kitchen, I am only able to target one type of customer. Homeowners have different needs, and with Kitchen Wise, you can satisfy a wide swath of them. In addition, you have the ability to turn one customer into multiple customers — not only through referrals, but also by offering more services to the initial clientele. For example, if you organize someone’s kitchen, and they say their significant other is interested in organizing their closet, you have another project coming in at no acquisition costs.”

In addition, Lionberger notes bathrooms and pantries are spaces that are often muddled and in need of organization. According to The National Association of Realtors, bathrooms are followed closely behind kitchens as the most popular rooms for home renovations. But unlike the typical, costly home renovation, Kitchen Wise offers an efficient and affordable solution for homeowners.

“Whether it be vanities or lighting, we make a space inviting in every way at an affordable price point,” said Lionberger. “With pantries, for example, it is really all about creating efficiency, not just more space. If you just increase the size of the space in an expensive remodel, you tend to just fill it with the same clutter. Our inexpensive upgrades are not only more efficient, but they also open up the service to a larger pool of potential clients.”

To help homeowners envision how their space can be optimized, Lionberger says Kitchen Wise has mastered the art of controlled imagination. “Many times, homeowners don’t realize what they need or just assume they need to invest in a full remodel,” he said. “Usually, the truth is that the space is fine, but the usability needs adjusting. Kitchen Wise franchisees benefit from our contact center, where our sales people know how to determine what a homeowner really needs and can recommend those services for a series of different rooms.”

For example, Lionberger says maybe a customer originally wanted a roll out section in the pantry, but then realized their bathroom was cluttered as well. “Homeowners get used to the areas of the home that annoy them, so you need to spark their imagination to show them new possibilities,” he said. “Before commiting to a project, Kitchen Wise consultants are there to help homeowners understand the options and match those options to their available space, needs and preferences. Kitchen Wise franchisees have the support and vendor partnerships to then go in and provide those organization methods for rooms beyond the kitchen.”

Kitchen Wise is part of the Premium Service Brands family of home service brands, which means franchisees benefit from a wide range of support systems and resources. Those resources include marketing, technology, recruiting, vendor partnerships, product sourcing, routing and scheduling software, a contact center and a range of other essential operational systems that allow franchisees to focus on what matters most — servicing the customer.

The brand’s selection of products and options is also unmatched in the industry, which means franchisees can appeal to more customers and help them make the right choices that are intelligent, functional and transformational.

“With Kitchen Wise, we listen to the unique needs of the customer to ensure we offer the best service,” said Lionberger. “One of our franchisees recently serviced a family that was avoiding half of their pantry because one of their children had a serious peanut allergy. We had the organization tools to keep their pantry safe while also utilizing its full potential, which created a better quality of life for the homeowner.”

By connecting franchisees to a roster of reliable vendors, the Kitchen Wise team ensures franchisees have access to the products needed to provide these kinds of dramatic and quick upgrades. Once the products are selected, all that’s left to do is install them, which is a much faster and less invasive process than traditional renovations.

Overall, Kitchen Wise has pioneered a new method for providing high-quality and inexpensive home upgrades, and, by extending services beyond just its namesake, it is quickly becoming one of the most sought-after service providers in the segment. Now, the team is actively seeking qualified franchisees in available markets across the country who are eager to join a well-positioned brand in a thriving industry.

The initial investment to open a Kitchen Wise ranges from $101,875 to $144,000. This includes a $65,000 franchise fee. The brand is actively seeking franchise owners in Dallas, Houston, Chicago, Phoenix, San Antonio, Boston and Raleigh, to name a few locations. For more information on franchising with Kitchen Wise, please visit https://www.premiumservicebrands.com/kitchen-wise/.