1851

Entrepreneurs often turn to franchising when they don&rsquo;t want to go it alone. It&rsquo;s a way for them to start their own business with the help of a franchise to guide them through the process. What want-to-be franchisees don&rsquo;t always know, however, is what&rsquo;s needed to finance their business investment. That&rsquo;s where <a href="https://www.benetrends.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=benetrends-provides-new-franchisees-with-capital-needed-to-start-franchise-2707366" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Benetrends</a> comes in.

Benetrends has been around for nearly 40 years, originally helping small mom and pop business owners find the capital needed to open and stay open. Their growth, however, really came about 15 years ago when they decided to specialize in helping those interested in the franchise sector.

&ldquo;We have about 14,000 active clients and have helped thousands more secure funding for several decades,&rdquo; Benetrends National Director of Sales Tim Livingstone said. 

According to Livingstone, the company pioneered the effort to help fund franchisees and fuel their growth. They do so through a number of loan options, including loans for startups, SBA loans, equipment financing and more. Benetrends looks for the lenders and works with their customers through the process of getting a loan closed. A big part of their consultations is providing knowledge to these potential owners.

&ldquo;Our motto is &lsquo;you don&rsquo;t know what you don&rsquo;t know,&rsquo;&rdquo; Livingston said. &ldquo;You might be thinking you can only afford so much, but you could actually qualify for a lot more money.&rdquo;

That opens the door for franchisees to potentially purchase more than one location and increase their net profit down the road. Benetrends&rsquo; process doesn&rsquo;t end once the franchise is bought, however.

&ldquo;We walk customers through the entire process because a lot of aspiring business owners haven&rsquo;t thought through things like insurance options or payroll, so we offer a one-stop-shop,&rdquo; Livingstone said.

In the several years that the company has been helping franchisees start up successful franchises, Benetrends has seen some consistent mistakes being made when franchisees open their own store. According to Livingstone, many new franchisees are only thinking about getting their franchise purchased and up and running. They aren&rsquo;t thinking about an exit strategy or their future plans for expansion. Many want to keep the franchise as a family business and plan for expansion. Others want to make enough money to sell the location and retire. Having a plan on the front end, he says, will make financing the entire business model more effective.

&ldquo;We&rsquo;ve seen it happen where they open and it&rsquo;s (the franchise) doing well, but all the money is tied up in that one location,&rdquo; Livingstone said. &ldquo;Now they want to open another location and they can&rsquo;t.&rdquo;

The business of helping franchisees get properly financed is getting tougher. Livingstone says borrowing money is becoming more expensive and loaners are being more selective.

&ldquo;The interest rates are going up two more times this year alone,&rdquo; Livingstone said. &ldquo;That will make borrowing money a bit more pricey and risky.&rdquo;

While borrowing money may be trickier in the near future, Livingstone points to industries he thinks will stay lucrative for the long haul.

&ldquo;The health and wellness industry is hugely growing. as is B-to-B businesses or anything service related,&rdquo; Livingstone said.

Livingstone&rsquo;s best advice for prospective franchisees? Do the research and be patient.

Benetrends Provides New Franchisees with Capital Needed to Start Franchise

1851 Franchise

The company's National Director of Sales talks money, mistakes and helpful hints for prospective franchise owners. 

benetrends-provides-new-franchisees-with-capital-needed-to-start-franchise

Onigilly Japanese Kitchen

Unlocking the Potential: How Much Can You Earn as an Onigilly Franchisee?

unlocking-the-potential-how-much-can-you-earn-as-an-onigilly-franchisee

Filta Environmental Kitchen Solutions

DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno 

Grease, Grit, and Growth: DeWitts Ignite New Chapter for Filta Environmental Kitchen Solutions in Reno, Nevada

grease-grit-and-growth-dewitts-ignite-new-chapter-for-filta-environmental-kitchen-solutions-in-reno-nevada

Layne's Chicken Fingers

Layne's Chicken Fingers-50 Unit-Wendy's-Franchisee-June-2025

Why This 50 Unit Wendy’s Franchisee Is Betting on Layne’s for His Next Big Move

wendys-franchisee-expands-with-laynes-chicken-fingers-texas

CapitalSpring

CapitalSpring’s Jim Balis Talks Growth, ROI and the Future of Fast Casual on “Rock My Restaurant”

capitalsprings-jim-balis-talks-growth-roi-and-the-future-of-fast-casual-on-rock-my-restaurant

Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

childrens-lighthouse-ramps-up-growth-in-first-half-of-2025-with-strategic-expansions-franchise-signings-and-new-headquarters

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Drone Delivery Takes Flight in QSR: The Future of Franchise Operations?

drone-delivery-takes-flight-in-qsr-the-future-of-franchise-operations

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

paris-baguette-franchise-rockaway-new-jersey-vishal-junjea

petbar Franchise Costs, Fees, Profit and Data for 2025

petbar-franchise-deep-dive

Design with outline of three houses and people working on laptops within them

Top 10 Low-Cost Home-Based or Mobile Franchises for 2025

low-cost-home-based-mobile-franchises

Franchisee spotlight graphic with photo of Juan & Whitney Fernandez & family, BIGGBY COFFEE logo

From Chiropractic to Coffee: These BIGGBY® COFFEE Franchisees Are Brewing Something New in Troy, Ohio 

biggby-coffee-franchise-coming-to-troy-ohio

Benetrends Provides New Franchisees with Capital Needed to Start Franchise

MORE STORIES LIKE THIS