1851

After finishing behind Michael Phelps caused him to miss out from the Olympics for a second time by only three-tenths of a second, Chris DeJong decided he was done losing. It was 2009, and DeJong had recently left his competitive swimming career behind for a new venture called <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations-2710298" target="_blank" rel="nofollow">Big Blue Swim School</a>.Fast-forward a decade, and <a href="https://1851franchise.com/bigblueswimschool/">Big Blue Swim School</a> is pursuing nationwide growth at an impressive clip, as evidenced through the recent signing of several major multi-unit deals in Chicago, Minneapolis, Denver and Salt Lake City. The nation’s leading <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations-2710298" target="_blank" rel="nofollow">swim school franchise</a> isn’t stopping there, either—as part of its partnership with private equity firm Level 5 Capital Partners, Big Blue Swim School is bringing 11 locations to the Atlanta metro area, the first of which is set to open in Johns Creek later this year.Big Blue Swim School’s entry into the Atlanta market has been in the works since 2017, when Atlanta-based Level 5 Capital Partners acquired a majority stake in the brand. After growing CorePower Yoga from one studio to become the third-largest yoga studio operator in the U.S., Level 5 was looking to make a strategic investment in another young brand with potential, and Big Blue Swim School fit the bill. Part of Level 5’s plan to grow the brand to 150 locations by 2020 through franchising, of course, included its home city.Level 5 Capital Partners Managing Partner and Big Blue Swim School CEO Chris Kenny will act as the franchisee for the brand’s 11 future Atlanta-area locations,<a href="https://www.northfulton.com/community/swim-school-to-open-in-johns-creek/article_3290e298-5a4f-11e9-a5f0-cb9397cb18f8.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations-2710298" target="_blank" rel="nofollow"> the first of which is set to open in Johns Creek this fall</a>. Big Blue Swim School’s new address in the neighborhood is 10955 Jones Bridge Road.“We chose Johns Creek as the site of our first Georgia location due to its reputation for having great schools and a close-knit, family-oriented community,” Kenny said. “We found prime real estate right out of the gate, too, so everything converged to create the perfect setting for Big Blue to introduce itself to Atlanta. The neighborhoods around us are awesome, and we’re really a community-driven concept so we want to be nestled in as best we can with our community and the families nearby.”Kenny and the rest of the team at Big Blue Swim School and Level 5 Capital are currently exploring <a href="https://www.bigblueswimschool.com/franchising/real-estate-submission/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations-2710298" target="_blank" rel="nofollow">real estate</a> opportunities throughout the greater Atlanta area to develop the brand, with a focus on Ponce City, Buckhead and Druid Hills, in particular. Each location creates 25 to 35 jobs; in total, Big Blue Swim School’s Atlanta development commitment will bring 275 to 385 new jobs to the market.Big Blue Swim School’s expert real estate selection, proprietary distance-based swimming curriculum, standout LessonBuddy technology that is both franchisee and consumer facing, and proven practice of employing full-time child engagement specialists all play a critical role in why the brand is quickly establishing itself as the dominant player in the <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations-2710298" target="_blank" rel="nofollow">swim lesson franchise</a> segment, not only in Atlanta, but across the nation.“For us, it’s all about teaching kids an essential life skill without sacrificing convenience for the entire family,” Kenny said. “Being able to come to Big Blue on a regular schedule without having to venture too far will set up so many families to feel confident in their children’s abilities so they can plan that fun next trip to the pool, beach or lake with peace of mind.”Multi-unit <a href="https://www.bigblueswimschool.com/franchising/opportunity/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations-2710298" target="_blank" rel="nofollow">franchise opportunities</a> are available for qualified candidates looking for their next big <a href="https://www.bigblueswimschool.com/franchising/opportunity/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations-2710298" target="_blank" rel="nofollow">franchise opportunity</a>, and veterans can receive a 10 percent discount on the $50,000 franchise fee. The total investment for one Big Blue Swim School ranges from $1,825,500 to $3,687,000. To learn more or inquire about Big Blue Swim School, visit <a href="https://www.bigblueswimschool.com/franchising/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations-2710298" target="_blank" rel="nofollow">https://www.bigblueswimschool.com/franchising/</a>.

Big Blue Swim School Dives Into Atlanta Market With Inaugural Location in Johns Creek, First of 11 Planned Locations

1851 Franchise

As part of its nationwide growth plan fueled by a strategic investment from Atlanta-based Level 5 Capital Partners, Big Blue Swim School is preparing to open multiple locations in the market.

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

big-blue-swim-school-dives-into-atlanta-market-with-inaugural-location-in-johns-creek-first-of-11-planned-locations

Mainland

Mainland Secures Nearly $10 Million in Media Value for Franchise Clients in Early 2025

mainland-secures-nearly-10-million-in-media-value-for-franchise-clients-in-early-2025

Mathnasium

How These Arizona Mathnasium Learning Centers Franchisees Expanded to 10 Locations 

how-these-arizona-mathnasium-learning-centers-franchisees-expanded-to-10-locations

BoConcept

BoConcept - Home Furnishing Franchise Agg - Santiago Sideboard - 1851 Franchise

Home Furnishings Business: BoConcept Introduces Santiago Sideboard by Morten Georgsen

home-furnishings-business-boconcept-introduces-santiago-sideboard-by-morten-georgsen

BooXkeeping

BooXkeeping Franchise Expands to Seminole County, Florida, with New Franchisee Ross Duhaime

booxkeeping-franchise-expands-to-seminole-county-florida-with-new-franchisee-ross-duhaime

Sylvan Learning

How Sylvan Learning Positions Franchisees for Institutional Partnership Success

how-sylvan-learning-positions-franchisees-for-institutional-partnership-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

Login

facebook

instagram

twitter

linkedin

youtube

Hooters - Bankruptcy Chapter 11 - 1851 Franchise

Hooters Prepares for Bankruptcy Amid Financial Struggles

hooters-prepares-for-bankruptcy-amid-financial-struggles

Burger King’s Parent Company Restructures Operations in China and the U.S. To Drive Growth

burger-kings-parent-company-restructures-operations-in-china-and-the-us-to-drive-growth

Papa Johns Faces Potential Takeover as Turnaround Efforts Continue

papa-johns-faces-potential-takeover-as-turnaround-efforts-continue

1851 Agg - McDonald's Sales Decline Expansion Continues - 1851 Franchise

McDonald’s Franchisees Feel the Pressure as Sales Decline and Expansion Continues

mcdonalds-franchisees-feel-the-pressure-as-sales-decline-and-expansion-continues

Restaurant Industry Set to Hit $1.5 Trillion in Sales in 2025 Despite Economic Pressures

restaurant-industry-set-to-hit-15-trillion-in-sales-in-2025-despite-economic-pressures

Lucas Kovalcik Shares How The Gravity Vault Is Making Climbing Gyms Accessible Across the U.S.

lucas-kovalcik-shares-how-the-gravity-vault-is-making-climbing-gyms-accessible-across-the-us

Trua Senior Living Locators CEO Discusses Franchising Success and a Clinical Approach to Senior Placement

trua-senior-living-locators-ceo-discusses-franchising-success-and-a-clinical-approach-to-senior-placement

Franchise Deep Dive: Sea Love Franchise Costs, Fees, Profit and Data

franchise-deep-dive-sea-love-franchise-costs-fees-profit-and-data

Don Yurick Talks Master Franchising and Growth with Hammer & Nails Grooming 

don-yurick-talks-master-franchising-and-growth-with-hammer-nails-grooming

Franchisee spotlight featuring Ian and Dick Rydholm with gradient blue background and Sylvan logo

Ian and Dick Rydholm Celebrate 30 Years of Transforming Lives Through Sylvan Learning in El Paso, Texas

ian-and-dick-rydholm-celebrate-30-years-of-transforming-lives-through-sylvan

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025 - 1851 Franchise

Paris Baguette Ranks Among Top Franchises on Entrepreneur’s Franchise 500® for 2025

paris-baguette-ranks-among-top-franchises-on-entrepreneurs-franchise-500-for-2025

Florida Franchisee Reflects on Success and Growth with Sylvan Learning

florida-franchisee-reflects-on-success-and-growth-with-sylvan-learning

DOJ FTC Antitrust Guidelines - Franchise News - 1851 Franchise

DOJ and FTC Issue New Antitrust Guidelines with Implications for Franchising

doj-and-ftc-issue-new-antitrust-guidelines-with-implications-for-franchising

Domonique Downing - Big Frog Franchise - Fayetteville, GA - 1851 Franchise

Coca-Cola Scientist Finds Path to Autonomy with Big Frog Franchise in Fayetteville, Georgia

big-frog-franchise-fayetteville-georgia

Big Blue Swim School Dives Into Atlanta Market With Inaugural Location in Johns Creek, First of 11 Planned Locations

MORE STORIES LIKE THIS