1851

<a href="https://www.bigblueswimschool.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-is-a-tech-company-operating-in-the-swim-lesson-industry-2713726" target="_blank" rel="nofollow">Big Blue Swim School</a> is a mission-driven business focused on creating big, life-changing moments for kids and families, distinguishing itself as much more than just a swim lesson franchise.“<a href="http://www.1851franchise.com/bigblueswimschool">Big Blue Swim School</a> is a software company as well as a swim lesson provider,” said Chris Kenny, CEO of Big Blue Swim School. “An essential part of why we are able to deliver on our life-changing mission is because of <a href="https://1851franchise.com/bigblueswimschool/the-top-5-reasons-to-buy-a-big-blue-swim-school-franchise-in-2019-2709326">LessonBuddy™, our proprietary enterprise system.</a> The easy-to-use lesson management software and customer self-service mobile app puts franchise partners ahead of the competition in every way. The platform operationalizes the business for franchise partners and it also provides an easy-to-use scheduling and progress-tracking tool that parents love using.”From day one, technology has been the core element of Big Blue’s business model. In January 2017, the impressive concept caught the eye of private equity group <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-on-pace-to-hit-150-units-by-2021-thanks-to-backing-from-level-5-capital-partners-2710793">Level 5 Capital Partners</a>. Level 5 acquired a stake in the company to <a href="https://1851franchise.com/bigblueswimschool/level-5-capital-partners-approves-17-mill-ion-to-support-franchise-growth-of-big-blue-swim-school-2708715">support the brand’s growth plan through franchising</a> to 150 schools by 2021.&nbsp;Since LessonBuddy’s inception, Big Blue has disrupted the conventional swim school model. “Big Blue provides a cloud-based platform specifically designed to deliver a best-in-class swim lesson experience for our families and provide real-time information for our associates and franchise partners,” said CTO Casey Morford. “We’re able to bring the most important functions into one system, something that cannot be done with a third-party platform.”With the entire management platform in the cloud, franchise partners can manage their business remotely. “The platform’s dashboard gives franchise partners the ability to <a href="https://1851franchise.com/bigblueswimschool/big-blue-swim-school-is-a-strong-franchise-opportunity-for-families-thanks-to-executive-groundwork-and-a-community-focus-2711104#stories">create optimized class schedules, keep employees on track, manage swimmers and update billing,</a>” said Kenny. “Owners can map out class times by age group and make it easy for parents of multiple children to attend classes at the same time. The customer relationship management tool gives onsite team members tools to help build trust with customers with easy access to their latest communications as well as a detailed look into their history in the program.”On the consumer side, LessonBuddy can be used to track progress and manage lessons via mobile devices, allowing families to visualize their children’s skill advancements as well as reschedule lessons at the touch of a button. This tech-forward approach enhances the swim lesson experience, helps secure repeat customers, and maintains loyalty.The specific emphasis on cloud-based technology has many inherent benefits for both consumers and pool owners. “The power of our platform is securely available anywhere there is an internet connection and updates are delivered quickly,” said Morford. “<a href="https://1851franchise.com/bigblueswimschool/how-big-blue-swim-school-uses-data-and-analytics-to-stay-ahead-of-the-competition-2711942#brand-latest-stories">All of our data is centrally stored and analyzed</a>, giving our franchisees intelligence to help them make informed and timely business decisions. Plus, the adaptable platform can accommodate the needs of our franchise partners as they grow through the integration of various best-in-class cloud applications.”Franchise partners don’t have to worry about building a tech stack from scratch and can leverage a turnkey business solution with LessonBuddy. Both Big Blue and franchise partners work together to ensure this model is implemented successfully.Big Blue is a prime example of a franchisor doing everything they can to adapt to the changing digital business landscape. Since Big Blue has operated as a technology concept since its inception, the brand is uniquely positioned to become a national player in the swim school space.“Technology has changed the franchising world,” said Kenny. “Big Blue embraces that as a technology company that also teaches swimming, <a href="https://1851franchise.com/bigblueswimschool/franchise-dictionary-magazine-ranks-big-blue-swim-school-among-top-100-game-changers-in-2019-2711851#stories">placing us laps ahead of others in the swim lesson segment.</a>”The total investment necessary to begin operation of a new Big Blue Swim School is 2,329,223 to $3,636,998, (refer to item 7 in FDD).To learn more or inquire about Big Blue Swim School, visit <a href="https://diveinwithbigblue.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=big-blue-swim-school-is-a-tech-company-operating-in-the-swim-lesson-industry-2713726" target="_blank" rel="nofollow">https://diveinwithbigblue.com/.</a>

Big Blue Swim School Is a Tech Company Operating in the Swim Lesson Industry

1851 Franchise

Big Blue's proprietary enterprise system is designed so franchise partners can operate successful pools without needing a daily presence.


This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

big-blue-swim-school-is-a-tech-company-operating-in-the-swim-lesson-industry

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Unlocking Superpowers: How KidStrong Is Building the Next Generation of Confident Kids — and Thriving Franchise Owners

kidstrong-franchise-confident-kids

Image of a kid growing up, developing with kidstrong, high fiving and smiling. 

How KidStrong has Become the Franchise Disrupting Child Development by Partnering with Purpose-Driven Franchise Owners 

kidstrong-franchise-opportunity-child-development

Picture of kids for franchise business Kidstrong which focuses on child development and fitness

KidStrong Is Pediatrician-Recommended for Raising Confident, Capable Kids and Families Can't Get Enough

kidstrong-child-development-program

Bringing Robots to Main Street: How Elad Inbar’s RobotLAB Franchise Is Powering the Local AI Revolution

bringing-robots-to-main-street-how-elad-inbars-robotlab-franchise-is-powering-the-local-ai-revolution

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery in Overland Park, Kansas

paris-baguette-franchise-overland-park-khandelwal

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Big Blue Swim School Is a Tech Company Operating in the Swim Lesson Industry

MORE STORIES LIKE THIS